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2013 Toyota Prius Pricing

The Fair Market Range for this car in your area is $25,008 - $25,925.

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Price Advisor
What Others Paid
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MSRP $27,940

Fair Purchase Price $25,467
Fair Market Range ($25,008 - $25,925)

Invoice $26,066
"What Others Paid" is based on the last 90 days within the U.S.

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Fair Purchase Price

Updated weekly, the Kelley Blue Book® Fair Purchase Price shows you what others have been paying for this car recently. It's based on current market conditions like vehicle availability, local demand, and seasonal buying trends.

Market Conditions

  • Pricing
  • Demand

  • Negotiability
Do your homework and you'll find decent discounts on the 2013 Toyota Prius. Expect a hero's welcome if you show up at your Toyota dealer shopping for a 2013 Prius. The current climate for negotiation tends to favor the buyer.

Estimated Out-the-Door Price & Monthly Payment

Calculations assume 20% down payment and 1.99% interest rate for 60 months.

Fair Purchase Price (without options) $25,467
Your Selected Options $0
Total Fair Purchase Price $25,467
Taxes (estimated) $1,108
Estimated DMV Fees $211
Current Rebates/Cash Back $0
Out-the-Door Target Price $26,786
Down Payment (based on 20%) -$5,093
Amount Financed $21,693
Est. Monthly Payment (for 60 mos) $380/mo
  • Persona Series Special Edition Hatchback Offers
  • Cash Incentive
Customer Incentive
(Expires 5-5-14)
Models in Central Atlantic, Denver & Gulf States Regions
$2,000.00 Cash
Customer Incentive
(Expires 5-5-14)
Models in Kansas City Region
Includes Customer Cash.
$1,250.00 0.0% Financing/Cash
Customer Incentive
(Expires 5-5-14)
Models in Kansas City Region
$1,000.00 Cash
Customer Incentive
(Expires 5-5-14)
Models in Central Atlantic Region
Includes Customer Cash.
$1,000.00 0.0% Financing/Cash
Supplemental Customer Incentive
(Expires 7-7-14)
(Must Be Either Active Duty U.S. Military or U.S. Military Inactive Reserve With Verifiable Proof of Military Status or Active Service at Time of Purchase) (Incentive Combinations & Availability May Be Restricted by Regional or Fleet Rules & Other Factors -- See Dealer For Details)
$500.00 Military Cash

Note: Incentive Combinations & Availability May Be Restricted by Regional or Fleet Rules and Other Factors. See Dealer for Details.

Change Options Your Selected Options
In some cases, your selected options may have replaced standard equipment.
Options that you added Display: Selected | All
Exterior Colors Availability MFG Code
Black 
(Req's an Interior Color)
Available  
Black Cherry Pearl 
(Req's an Interior Color)
Available  
Blizzard Pearl 
(Req's an Interior Color)
Available  
Interior Colors Availability MFG Code
Bisque 
(N/A w/Gray or Silver Exterior Color)
Available  
Dark Gray 
(Req's an Exterior Color)
Available  
Gray, Misty 
(N/A w/Red Exterior Color)
Available  
Emissions Equipment Availability MFG Code
Emission Equipment, 50-State  Standard [FE]
Engine Availability MFG Code
4-Cyl, Hybrid, 1.8 Liter  Standard  
Transmission Availability MFG Code
Automatic, CVT  Standard  
Accessory Equipment Packages Availability MFG Code
Appearance Pkg, (PIO) 
(N/A w/Protection Pkg-Q1 or Preferred Accessory Pkg-Z5) [Includes] Rear Bumper Applique & Illuminated Door Sills.
Available [Z4]
Preferred Accessory Pkg, (PIO) 
(N/A w/Protection Pkg-Q1) [Includes] Cargo Mat, Cargo Net, Cargo Organizer, First Aid Kit & Carpeted F&R Floor Mats.
Available [Z3]
Preferred Accessory Pkg, (PIO) 
(N/A w/Protection Pkg-Q1) [Includes] Cargo Mat, Cargo Net, First Aid Kit & Carpeted F&R Floor Mats.
Available [Z1]
Preferred Accessory Pkg, (PIO) 
(N/A w/Appearance Pkg-Z4 or Protection Pkg-Q1) [Includes] Rear Bumper Applique, Cargo Mat, Cargo Net & Carpeted F&R Floor Mats.
Available [Z5]
Protection Pkg, (PIO) 
(N/A w/Accessory Pkg-Z4 or Preferred Accessory Pkg-Z1, Z3 or Z5) [Includes] Rear Bumper Applique, Cargo Mat, Door Edge Guards & F&R Carpeted Floor Mats.
Available [Q1]
Special Edition Pkg 
(Contents Not Yet Available)
Available [SE]
Braking and Traction Availability MFG Code
Springs, Lowering (PIO) 
(Std w/Plus Performance Pkg-S1)
Available [S2]
Sway Bar Kit, (PIO) 
(Std w/Plus Performance Pkg-S1)
Available [HR]
Comfort and Convenience Availability MFG Code
Ashtray, (PIO)  Available [A6]
Engine Start, Remote Control (PIO)  Available [V4]
Safety and Security Availability MFG Code
First Aid Kit, (PIO) 
(Std w/Preferred Accessory Pkg-Z1 & Z3)
Available [3Z]
Security System, VIP RS3200 Plus (PIO)  Available [V5]
Interior Availability MFG Code
Floor Mats, All Weather F&R (PIO) 
[Includes] All Weather Cargo Mat.
Available [2Q]
Floor Mats, Carpeted F&R (PIO) 
(Std w/Preferred Accessory Pkg-Z1, Z3 & Z5, Protection Pkg-Q1 & Plus Performance Pkg-S1) [Includes] Cargo Mat.
Available [CF]
Exterior Availability MFG Code
Bumper Applique, Rear (PIO) 
(Std w/Appearance Pkg-Z4 & Protection Pkg-Q1)
Available [EF]
Door Edge Guards, (PIO) 
(Std w/Protection Pkg-Q1)
Available [D5]
Door Sills, Illuminated (PIO) 
(Std w/Appearance Pkg-Z4)
Available [G4]
Ground Effects Kit, (PIO) 
(Std w/Plus Performance Pkg-S1 & Plus Appearance Pkg-S5)
Available [G1]
Moldings, Lower Body Side (PIO)  Available [BM]
Paint Protection Film, (PIO)  Available [3P]
Cargo and Towing Availability MFG Code
Cargo Bag, (PIO)  Available [9G]
Cargo Net, (PIO) 
(Std w/Preferred Accessory Pkg-Z1, Z3 & Z5)
Available [GN]
Cargo Organizer, (PIO) 
(Std w/Preferred Accessory Pkg-Z3)
Available [9H]
Wheels Availability MFG Code
Wheel Locks, (PIO)  Available [WL]
Tires Availability MFG Code
P195/65R15  Standard  

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