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2013 Toyota Prius KBB Expert Review

The Fair Market Range for this car in your area is $26,749 - $27,874.

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What Others Paid
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MSRP $30,815

Fair Purchase Price $27,237
Fair Market Range ($26,749 - $27,874)

Invoice $28,740
"What Others Paid" is based on the last 90 days within the U.S.

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KBB Expert Rating 8.0 / 10
This Car - 2013 Toyota Prius
How It Compares to Similar Cars
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Consumer Rating 9.1 / 10

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KBB Expert Review

KBB Editors' Overview

By Editors - Updated Date: 11/6/2012

The world's first and most successful mass-produced hybrid car, the 2013 Toyota Prius hybrid is now a family of vehicles, a sub-brand consisting of the original hatchback Prius, the Prius Plug-In Hybrid built on the same body, the Prius V with its wagon-like extended roofline, and the smaller Prius C hatchback. All Prius models use versions of the same basic powertrain technology, a marriage of gasoline engine and electric motor Toyota calls "Hybrid Synergy Drive." Both power sources can drive the vehicle, and they normally do so in a fluid dance where either can take the lead or both can work together. With varying degrees of pure-electric range plus the gas engine and regenerative braking charging a battery pack, the overall result is exceptional energy efficiency.

You'll Like This Car If...

If you want the best fuel economy in the hybrid field, the 2013 Toyota Prius is still king, with a 51/48 mpg rating for the standard car, 51/49 for the Plug-In, 53/46 for the Prius C and 44/40 for the Prius V.

You May Not Like This Car If...

If you don't mind sacrificing a few mpg, and you'd like something more conventional, or more sporty, the Ford Fusion Hybrid sedan and Honda CR-Z hybrid coupe are certainly worth a look.

What's New for 2013

There are no styling, specification or equipment changes to the Prius for 2013, though a new trim package is added, the Persona Series Special Edition.

Driving It Driving Impressions

Due to the seamless transition between electric motor and gasoline engine, driving the 2013 Toyota Prius hybrid is a surprisingly drama-free event. The driver has a choice of performance options via the EV, Eco and Power buttons. In EV mode, the Prius functions solely on electric power, though speed and range are quite limited. The Power mode delivers the full potential of the gasoline engine boosted by the electric motor. The Eco mode selects throttle response for best efficiency, and will even shut down the air conditioning when at idle. The Plug-In Hybrid version operates almost exactly the same, though its electric-only range is lots longer, a rated 11 miles. Driving conservatively and taking full advantage of the regenerative braking can yield fuel consumption that tops the EPA ratings.

Favorite Features

Thanks to the solar cells mounted on top, the Solar Roof Package nets you a power moonroof that self-ventilates to help keep the car comfortable. Also, the air conditioning can be remotely started to pre-cool the cabin.

Although the 2013 Toyota Prius hybrid is a lean, green, gas-saving machine, everyone can use a little more urge now and then. Putting the car into Power mode changes the Hybrid Synergy Drive program to get where you're going a bit faster.

For vehicle details and pricing notes… Read More


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