KBB Editors' Overview
By KBB.com Editors
The Toyota Prius, now in its third generation, derives its name from the Latin word meaning "to go before." And, while the name is certainly fitting – the Prius is the world's first mass-produced and best-selling hybrid car, after all – it no longer carries the original car's quirky, new-age image. The 2011 Prius has gone from eco-novelty commuter to the vehicle of choice for those desiring to spend less on fuel and more on comfort and versatility. Not only has the Prius invaded the garages of empty-nester across America, it has become a catalyst for prodding other manufacturers to enter the hybrid arena. Interestingly, while cars like the all-electric Nissan LEAF can't travel as far as the Prius, plug-in hybrids like the Chevrolet Volt certainly look to give the Prius a run for its money.
You'll Like This Car If...
With EPA-estimated city/highway fuel economy ratings of 51/48 mpg, the Prius' fuel efficiency is unmatched in its class. Solo drivers will like that, in some states, the Prius is allowed full-time access to the commuter lanes.
You May Not Like This Car If...
Those who are turned off by the Prius' hatchback design may be happier with more conventional hybrids such as the Ford Fusion Hybrid, Honda Civic Hybrid or Toyota Camry Hybrid. Those who don't mind a hatchback but want to save some money might consider the less expensive Honda Insight.
What's New for 2011
A low-cost entry level Prius I is added for 2011.
Driving the 2011 Toyota Prius is a remarkably quiet experience because the transition between electric motor and gasoline engine is nearly seamless (but most noticeable while at idle). "EV, "Eco" and "Power" buttons allow the driver to exercise a little more control over fuel consumption and throttle response, a welcome change from the previous generation's one size fits all setup. Depress the "EV" button and the Prius operates solely under electric power (speed and distance permitting.) Switch to the "Power" button, and you'll get more lively throttle response with acceleration more akin to a regular gas-powered four-cylinder vehicle. In "Eco" mode, the computer modifies the throttle response so that no matter how lead-footed or determined a driver may be, the vehicle won't rapidly accelerate. This mode also affects the air conditioning operation and shuts it off when the vehicle is left idling. In our time behind the Prius' wheel, no matter what mode we were in, our fuel economy numbers easily surpassed the posted EPA figures without much effort.
Solar Roof Package
Thanks to the solar cells mounted on top, the Solar Roof Package nets you a power moonroof that self-ventilates to help keep the car at a constant temperature. Additionally, a button on the key fob allows the air conditioning to be remotely started for up to three minutes, providing the batteries are fully charged.
Although the Prius is a lean, green, gas-saving machine, sometimes a little more power is warranted. For those situations, putting the car into Power mode gives you some extra oomph to get where you need to go.
Thoroughly modern in every way, the Prius' contoured dash is imprinted with a "swirl" pattern of sorts complimenting the car's available two-tone color scheme. The steering wheel is fitted with Touch Tracer Display "wheels" that control a variety of fuel usage displays on the vehicle's information display screen. These touch-sensitive buttons can be used to control the car's air conditioning, information screens, radio volume and station settings. Because the information is displayed directly in the information cluster, the driver no longer needs to look away from the road to make adjustments. Environmentalists will be pleased to know the Prius' cabin uses a number of ecologically sound materials, including plant-derived (and recyclable) resin plastics for the driver's-side seat cushion and lower door panels.
Fresh from a complete redesign last year, the 2011 Prius continues the aerodynamic profile displayed by the second generation car, but with a more refined, upscale look. New energy efficient measures include available LED taillights and sharper edges for improved coefficient of drag (the measure of how easily a car slips through the air). The base Prius models ride on 15-inch wheels, but buyers wanting a sportier-looking hybrid can opt for the Prius V and its 17-inchers. In a move to increase rear seat headroom, Toyota designers have moved the roof's apex rearward, creating a windswept profile that adds a decidedly sporty flair to this economically minded car.
Notable Standard Equipment
A nicely equipped 2011 Toyota Prius I includes a wide variety of standard features, including a tilt/telescopic steering wheel with air conditioning controls and Touch Tracer Display, height-adjustable driver's seat, auto up/down on all windows, push-button start, two 12-volt power outlets, a tonneau cover, and auxiliary input jack. The Prius II adds keyless entry with Smart Key, MP3 compatible CD player and a rear window wiper. Moving up to the Prius III adds an upgraded JBL AM/FM/CD changer with satellite radio, Bluetooth and eight speakers, while the Prius IV trim is enhanced with a leather interior, heated front seats with driver's lumbar support and an auto-dimming rearview mirror. The top-of-the-line Prius V adds 17-inch alloy wheels and energy-saving LED headlamps and foglamps.
Notable Optional Equipment
A number of advanced safety systems are available for the top-of-the-line Prius V, including Dynamic Radar Cruise Control, the Pre-Collision System, Lane Keep Assist and Intelligent Parking Assist; all offered in the Advanced Technology Package - which includes the Navigation Package. Techno-savvy Prius shoppers will likely be interested in the optional power moonroof with solar-powered ventilation and remote air conditioning operation to help keep the vehicle cool.
Under the Hood
The 2011 Toyota Prius is powered by a 1.8-liter four-cylinder Atkinson-cycle gasoline engine matched with an electronically-controlled continuously-variable transmission. It is rated at 98 horsepower. The total hybrid system horsepower (gasoline engine and electric motor combined) for 2011 is 134 horsepower. The 2011 Prius' fuel economy ratings of 51 city/48 highway can be pushed even higher when utilizing the full EV mode.
1.8-liter in-line 4 with 60-kilowatt Permanent Magnetic Synchronous Electric Motor Atkinson Cycle Hybrid
98 horsepower @ 5200 rpm (gasoline engine); 80 horsepower (electric motor); 134 hp net total hybrid system
105 lb.-ft. of torque @ 4000 rpm (gasoline engine); 153 ft.-lb. of torque (electric motor)
EPA estimated city/highway fuel economy: 51/48
The base 2011 Toyota Prius I has a Manufacturer's Suggested Retail Price (MSRP) starting just under $22,400. Each trim adds slightly to that price, with the Prius V ringing in at just under $30,000. Adding the Advanced Technology and Navigation packages will up the total to nearly $35,000. To find out what the Prius is being sold for in your area, be sure to check our Fair Purchase Price to see what others have paid. The compact Honda Insight ranges from $19,000-$24,000, while the midsize Fusion Hybrid goes for nearly $29,000-$34,000 and Toyota's own Camry Hybrid stickers in from $27,500 to $33,000. The Prius has historically retained an above-average resale value regardless of fluctuating gas prices, and we expect the 2011 to be no exception.