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2010 Toyota Prius

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2010 Toyota Prius Review

KBB Editors' Overview

By KBB.com Editors


The Latin word prius means "to go before." Used as a vehicle name, it certainly fits the world's first mass-produced and best-selling hybrid, with well over a million sold to date. The Toyota Prius, now in its third generation for 2010, has gone from being the quirky vehicle of choice for those wanting to live a greener lifestyle to a mainstream and fuel-thrifty mode of transportation appealing to families and empty-nesters alike. And, along the way, it has inspired other car companies to increase their efforts in the hybrid market. However, when it comes to covering the most ground using the least amount of fuel, the Prius handily takes the cake from its competitors with its EPA-estimated 51/48 city/highway mpg ratings.

You'll Like This Car If...

If getting the most mileage out of each tank of gas is high on your list, the 2010 Prius is a stellar choice. With EPA-estimated city/highway fuel economy ratings of 51/48 mpg, your fill-ups will be few and far between no matter the road you take.

You May Not Like This Car If...

Fully loaded, the Prius may not be what you consider a bargain at $32,500, even with potential future fuel-pump savings in mind. Those who are leaning towards a hybrid but want to save more upfront may be interested in the somewhat similar-looking (but smaller) Honda Insight, which starts in the $20,000-range and maxes out just under $24,000.

What's New for 2010

For 2010, the Toyota Prius enters its third generation, with a thorough revamping that includes new styling inside and out, a larger, more powerful engine and, as expected, even better fuel economy.

Driving It Driving Impressions

Like all hybrids, driving the 2010 Toyota Prius is a remarkably quiet experience. The transition between gasoline engine and electric motor (most commonly felt while idling at a light), is even smoother in this generation, making it almost imperceptible. The new "EV," "Eco" and "Power" buttons are welcome additions, allowing the driver to exercise a little more control over the vehicle's fuel consumption and throttle response. While pressing "EV" operates the car in ultra-quiet electric-only mode (battery power, speed and distance permitting), choosing "Eco" modifies the throttle response so that no matter how lead-footed or determined a driver may be, the vehicle won't rapidly accelerate. This mode also affects the air conditioning operation and shuts it off when the vehicle is left idling. On the flip side, the "Power" button, when pushed, increases throttle response, allowing for more lively acceleration akin to a regular gas-powered four-cylinder vehicle. We can say that after considerable time driving in all three modes – on a healthy mix of both road and highway – our fuel economy numbers easily trumped those of the EPA without much effort.

Favorite Features

Solar Roof Package
Opting for the Solar Roof Package nets you a power moonroof that self-ventilates (thanks to solar cells mounted on top) to help keep the car at a constant temperature. And, just to be sure the interior is at a comfortable temperature upon entering, using the A/C button on the key fob allows managing the interior temperature for up to three minutes from afar, provided the vehicle's battery is well charged.

Power Button
Although the Prius is a lean, green, gas-saving machine, sometimes a little more power is warranted. For those situations, putting the car into "Power" mode gives you some extra oomph to get where you need to go.


For vehicle details and pricing notes… Read More
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