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2010 Toyota Prius

Overview
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2010 Toyota Prius Review

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The Latin word prius means "to go before." Used as a vehicle name, it certainly fits the world's first mass-produced and best-selling hybrid, with well over a million sold to date. The Toyota Prius, now in its third generation for 2010, has gone from being the quirky vehicle of choice for those wanting to live a greener lifestyle to a mainstream and fuel-thrifty mode of transportation appealing to families and empty-nesters alike. And, along the way, it has inspired other car companies to increase their efforts in the hybrid market. However, when it comes to covering the most ground using the least amount of fuel, the Prius handily takes the cake from its competitors with its EPA-estimated 51/48 city/highway mpg ratings.

You'll Like This Car If...

If getting the most mileage out of each tank of gas is high on your list, the 2010 Prius is a stellar choice. With EPA-estimated city/highway fuel economy ratings of 51/48 mpg, your fill-ups will be few and far between no matter the road you take.

You May Not Like This Car If...

Fully loaded, the Prius may not be what you consider a bargain at $32,500, even with potential future fuel-pump savings in mind. Those who are leaning towards a hybrid but want to save more upfront may be interested in the somewhat similar-looking (but smaller) Honda Insight, which starts in the $20,000-range and maxes out just under $24,000.

What's New for 2010

For 2010, the Toyota Prius enters its third generation, with a thorough revamping that includes new styling inside and out, a larger, more powerful engine and, as expected, even better fuel economy.

Driving the Prius

Driving Impressions Like all hybrids, driving the 2010 Toyota Prius is a remarkably quiet experience. The transition between gasoline engine and electric motor (most commonly felt while idling at a light), is...

even smoother in this generation, making it almost imperceptible. The new "EV," "Eco" and "Power" buttons are welcome additions, allowing the driver to exercise a little more control over the vehicle's fuel consumption and throttle response. While pressing "EV" operates the car in ultra-quiet electric-only mode (battery power, speed and distance permitting), choosing "Eco" modifies the throttle response so that no matter how lead-footed or determined a driver may be, the vehicle won't rapidly accelerate. This mode also affects the air conditioning operation and shuts it off when the vehicle is left idling. On the flip side, the "Power" button, when pushed, increases throttle response, allowing for more lively acceleration akin to a regular gas-powered four-cylinder vehicle. We can say that after considerable time driving in all three modes – on a healthy mix of both road and highway – our fuel economy numbers easily trumped those of the EPA without much effort.

Solar Roof Package
Opting for the Solar Roof Package nets you a power moonroof that self-ventilates (thanks to solar cells mounted on top) to help keep the car at a constant temperature. And, just to be sure the interior is at a comfortable temperature upon entering, using the A/C button on the key fob allows managing the interior temperature for up to three minutes from afar, provided the vehicle's battery is well charged.

Power Button
Although the Prius is a lean, green, gas-saving machine, sometimes a little more power is warranted. For those situations, putting the car into "Power" mode gives you some extra oomph to get where you need to go.

2010 Toyota Prius Details
Interior

The interior of the Prius has been significantly updated for its third generation, and is best appreciated in the lighter interior color choices, which create more of a two-tone effect. The new contoured dash is the most notable of these changes, imprinted with a "swirl" pattern of sorts and housing a vehicle information cluster that shows a variety of fuel-usage related displays accessible through Touch Tracer Display "wheels" on the steering wheel. These touch-sensitive button wheels control the radio volume, station, information display and air conditioning temperature and, to help drivers keep their eyes on the road by not having to look down when making a selection, the information is repeated in the vehicle information cluster. In a nod to using more ecologically sound materials in the cabin, plant-derived (and recyclable) resin plastics are used in various forms, most notably the driver's-side seat cushion and door scuffs.

Exterior
2010 Toyota Prius photo

The now-familiar aerodynamic profile first introduced on the second-generation Prius returns for 2010, but changes have been made to further enhance its energy-saving design. Visually, these modifications include new energy-efficient LED taillights and sharper, more squared-off edges that improve the vehicle's coefficient of drag. And, in order to allow for more rear headroom, the apex of the roof has been moved back, giving the hybrid a windswept look from the side. As in the previous generation, the base Prius rides on 15-inch wheels, while buyers wanting a sportier-looking hybrid can opt for the Prius V and its 17-inchers.

Notable Equipment
Standard Equipment

The base 2010 Toyota Prius II comes equipped with a wide variety of standard features, including a tilt/telescopic steering wheel with A/C controls and Touch Tracer Display, height-adjustable driver's seat, auto up/down on all windows, push-button start, two 12-volt power outlets, a tonneau cover and auxiliary input jack. Moving up to the Prius III adds an upgraded JBL AM/FM/CD changer with satellite radio, Bluetooth and eight speakers, while the Prius IV trim is enhanced with a leather interior, heated front seats with driver's lumbar support and an auto-dimming rearview mirror. The top-of-the-line Prius V adds 17-inch alloy wheels and energy-saving LED headlamps and foglamps.

Optional Equipment

Techno-savvy Prius shoppers will likely be interested in the optional power moonroof with solar-powered ventilation and remote A/C operation to help keep the vehicle cool. A number of advanced safety systems are also available for the top-of-the-line Prius V, including Dynamic Radar Cruise Control, the Pre-Collision System, Lane Keep Assist and Intelligent Parking Assist, all offered in the Advanced Technology Package - which includes the Navigation Package.

Under the Hood

The 2010 Toyota Prius is powered by a 1.8-liter four-cylinder Atkinson-cycle gasoline engine matched with an electronically-controlled continuously-variable transmission. It is rated at 98 horsepower, and is a step up from the previous generation's, which was a 1.5-liter powerplant that offered only 76 horsepower. The total hybrid system horsepower (gasoline engine and electric motor combined) for 2009 was only 110, but for 2010 it's up to 134. The 2010 Prius' fuel economy ratings of 51 city/48 highway eclipse those of the previous generation, and individuals wishing to max out their mileage can make use of the vehicle's "Eco" button, which modulates throttle responses and air conditioning operation to improve fuel efficiency. On the other end of the spectrum is the "Power" button, which increases throttle response to allow for faster acceleration, a boon to anyone trying to get up to freeway speed quickly.

1.8-liter in-line 4 with 60-kilowatt Permanent Magnetic Synchronous Electric Motor Atkinson Cycle Hybrid
98 horsepower @ 5200 rpm (gasoline engine); 80 horsepower (electric motor); 134 hp net total hybrid system
105 lb.-ft. of torque @ 4000 rpm (gasoline engine); 153 ft.-lb. of torque (electric motor)
EPA estimated city/highway fuel economy: 51/48

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2010 Toyota Prius Consumer Reviews

Overall Rating
9.1
Out of 10

Based on 323 Ratings for the 2010 - 2014 models.

Review this car
  • Value
    9.1/10
    Quality
    9.1/10
  • Reliability
    9.6/10
    Performance
    8.9/10
  • Comfort
    8.9/10
    Styling
    8.9/10

i love this car

By on Thursday, August 21, 2014

I own this car - My approximate mileage is 51,300

10 10.0
overall rating 10 of 10rating details

Reviewer Ratings

Overall Rating
10/10
Value
10/10
Reliability
10/10
Quality
10/10
Performance
10/10
Styling
9/10
Comfort
10/10

Pros: "mpg is amazing, fun to drive, easy to handle"

Cons: "dim lights, adapingt to the low profile"

Likely to recommend this car? (1-10): 10

"easy to drive, to park, roomy. we can haul 2 adults and 3 middle school grandkids around comfortably. the mpg is amazing. we average 50-53 mpg"

1 person out of 1 found this review helpful

Great little car

By on Monday, August 11, 2014

I own this car - My approximate mileage is 13,500

10 10.0
overall rating 10 of 10rating details

Reviewer Ratings

Overall Rating
10/10
Value
10/10
Reliability
9/10
Quality
10/10
Performance
9/10
Styling
8/10
Comfort
8/10

Pros: "Fair price... not GREAT, but good... and fair."

Cons: "Some design improvements needed...badly!"

Likely to recommend this car? (1-10): 9

"My second Prius. The first, a 2011 was a better car but this one is great too. A little noisy sometimes and doesn't get as good fuel mileage as the 2011 but is comfortable and economical. It's not worth going back to a 25 or 30 MPG car just for the quiet and a little more room. I could certainly suggest some design changes that would make the car better."

11 people out of 16 found this review helpful

Near Perfect Car

By on Sunday, August 10, 2014

I own this car - My approximate mileage is 2,000

10 10.0
overall rating 10 of 10rating details

Reviewer Ratings

Overall Rating
10/10
Value
9/10
Reliability
9/10
Quality
9/10
Performance
10/10
Styling
9/10
Comfort
10/10

Pros: "Very roomy for an economy car."

Cons: "Annoying reverse beeper."

Likely to recommend this car? (1-10): 9

"Nearly perfect. Just a few boneheaded decisions by the designers. Mount the reverse beeper outside. Tilt or shade the navigation screen. Someone must have told the designer it was a solar collector-position it to collect the most sun."

5 people out of 6 found this review helpful

One of the best decisions for a car we made

By on Tuesday, August 05, 2014

I own this car - My approximate mileage is 110,000

10 9.0
overall rating 9 of 10rating details

Reviewer Ratings

Overall Rating
9/10
Value
9/10
Reliability
10/10
Quality
10/10
Performance
7/10
Styling
7/10
Comfort
7/10

Pros: "very reliable, great mileage"

Cons: "not a racing vehicle, interior colors too light"

Likely to recommend this car? (1-10): 10

"this has been a great choice for us, very reliable, great mileage. we will be buying another, if this ever wears out."

5 people out of 7 found this review helpful

This Prius is my second one! It is a fantastic car

By on Monday, August 04, 2014

I don't own this car

10 10.0
overall rating 10 of 10rating details

Reviewer Ratings

Overall Rating
10/10
Value
10/10
Reliability
10/10
Quality
10/10
Performance
9/10
Styling
10/10
Comfort
9/10

Likely to recommend this car? (1-10): 10

"This is the Prius 5 fully loaded package, 65787 miles on it new tires, is in fantastic condition, my buyout amount is 17899. I am only selling outright because i need a car that can fit a wheel chair and stroller in it. Other wise I would refi and keep this fully loaded Prius! If this goes back to the dealer they will sell it for at least 22 or 23k."

2 people out of 2 found this review helpful

One amazing automobile!

By on Thursday, July 31, 2014

I own this car - My approximate mileage is 16,000

10 9.0
overall rating 9 of 10rating details

Reviewer Ratings

Overall Rating
9/10
Value
9/10
Reliability
10/10
Quality
10/10
Performance
10/10
Styling
10/10
Comfort
9/10

Pros: "great mileage, excellent handling, comfortable"

Cons: "a little road noise, a little pricey"

Likely to recommend this car? (1-10): 10

"When I first started looking at a Prius, I asked other Prius drivers in parking lots, and they all said it was one of the best cars they had owned. When I went for a test drive I was worried that it would struggle to make it up hills and mountains with 4 on board, and that it would seem cramped and tinny inside. I discovered that Toyota has done some serious magic - it seems much bigger on the inside than it looks on the outside, and it's almost a pocket rocket. I loaded 4 large adults with full luggage for a week and took it through the Cascade Mountains. There was plenty of room front and back, and it would accelerate easily up long mountain grades to 70+ while getting almost 50mpg. Then I took it on a trip through the Canadian Rockies with 3 on board. I was very late for a dinner appointment, having taken a wrong turn, so started following anyone who passed me on Canada's Route 1. Suddenly I realized I was doing 100 mph behind one guy in the mountains, and the car wasn't tapped out. I have the level 5 version which has 17 inch wheels and low profile tires, and the car feels like it's glued to the road. It's really a little sports car with great mileage. The interior is slick and surprisingly roomy. I'm 6' 1" and have plenty of headroom. So far, no mechanical issues. My only slight complaint is that there is a little more road noise than I would like, but that's compared to my Land Cruiser. This car is amazing."

6 people out of 8 found this review helpful

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Trading in or Selling? Know where you stand with the most up-to-date Kelley Blue Book Value at your fingertips. See your car's value

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