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2007 Toyota Prius

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2007 Toyota Prius Review

KBB Editors' Overview

By KBB.com Editors


At the cutting edge of automotive design and technology, the Prius is propelled by a hybrid powerplant consisting of a battery-powered electric motor teamed to a gasoline engine. The two units can work in tandem or individually, allowing the Prius to earn uncommonly good fuel economy figures while producing extremely low (and, under certain conditions, zero of currently regulated) emissions. Unlike many fuel-efficient sub-compacts (in fact, the roomy Prius actually qualifies as a midsize sedan), the Prius can comfortably accommodate four adults, has a surprisingly smooth ride and can be loaded with such high-tech features as a rearview monitor and DVD navigation. For environmentally savvy families seeking to conserve both fuel and the great outdoors, the Prius is second to none.

You'll Like This Car If...

If you're concerned about the environment, this car produces next-to-zero greenhouse emissions in stop-and-go driving. Speeds below 30-miles per hour are handled by the electric motor—the gasoline engine comes on only when you need more power or are driving at highway speeds. Nothing says "I'm Green" like a Prius parked in your driveway.

You May Not Like This Car If...

Test drives have not achieved the claimed 60-miles per gallon city figure (our best numbers were around 45 miles per gallon). Long-term ownership costs are an unknown, as is the life of the battery pack and the cost to replace it.

What's Significant About This Car?

For 2007 the Prius receives front seat-mounted side-impact airbags and front and rear side-curtain airbags. A new Touring trim debuts and includes a firmer suspension, 16-inch wheels, integrated fog lights and xenon headlamps.

Driving It Driving Impressions

The Prius is a very technologically advanced machine that employs a 1.5-liter gasoline engine rated at 76 horsepower and a battery-powered electric motor that generates 50 kilowatts (67 horsepower). The Prius emits no sound when started. One simply pushes the start button, selects D from the dash-mounted shifter and depresses the accelerator. The Prius moves forward in utter silence because initially the electric motor is doing all the work.

As the Prius gets up to speed, the car's computer brain signals the gasoline engine to switch on, at which point the electric motor surrenders control in a seamless operation that is virtually undetectable. The differences between driving the Prius and a conventional gasoline-engine car are very subtle—silent acceleration from rest and gasoline-engine shutdown at stops.

Favorite Features

Push-Button Starter
The Prius's push-button starter is just one of the many futuristic features found inside the car.

Graphic Power Display
The graphic power display lets the driver monitor the interaction between the gasoline engine and electric motor, even when you can't feel it.

Vehicle Details Interior   photo

The Prius's long wheelbase provides 112-cubic feet of interior space, nearly matching the mid-size Camry. However, with its rear 60/40 split bench seat folded down, the hatchback Prius can undoubtedly carry far more cargo than Toyota's bread-and-butter sedan. The center dash houses a large LCD screen that shows the power transfer map between the gasoline engine and electric motor, as well as the display for the climate, rear backup camera and navigation system. There is even an optional remote key fob transponder that tells the Prius you are its owner, allowing the doors to be unlocked and the car to be started without the use of a key.

Exterior   photo

The Prius' design is still unconventional, but somehow palatable to the everyday consumer. Compared to the first Prius, the 2007 model is much larger, with a fastback rear hatch design, bigger wheels and tires and a wider stance. A generous serving of side glass makes for good visibility, and the big rear hatch opening can swallow a 25-inch TV with no problem.

Notable Standard Equipment

Every Prius features a 76-horsepower 1.5-liter gasoline engine teamed to a 50-kilowatt (67-horsepower) electric motor. Also along for the ride is a CVT automatic transmission, anti-lock brake system (ABS), air conditioning, rear defroster, power locks, power windows, heated power mirrors, illuminated remote keyless entry, AM/FM stereo with CD, front side-impact airbags, front and rear side-curtain airbags, tilt-wheel with touch controls, rear wiper/washer, traction control, a tire pressure monitoring system and alloy wheels. The Touring trim adds 16-inch alloy wheels, a larger rear spoiler, xenon headlamps and fog lights.

Notable Optional Equipment

Options include DVD navigation, JBL audio, xenon headlights, leather seats, satellite radio, six-disc CD/MP3 changer, garage door opener, Vehicle Stability Control (VSC), rear backup camera, Smart entry and starting system and an auto-dimming rearview mirror.

Under the Hood

It may look nice and simple, but beneath the Prius' hood is a complex array of computers, wiring and mechanics. Do-it-yourselfers will be lost. The engine itself is a basic Toyota four-cylinder internal combustion unit, aided by the electric motor that delivers its power in the form of impressive torque. Power to accelerate and pass is surprisingly strong, and the Prius rarely feels bogged down, even with a full crew onboard.

1.5-liter in-line 4 with 50-kilowatt Permanent Magnetic Synchronous Electric Motor
76 horsepower @ 5000 rpm/67 horsepower @ 1200-1540 rpm (110 net horsepower)
82 lb.-ft. of torque @ 4200 rpm/295 lb.-ft. of torque @ 0-1200 rpm
EPA city/highway fuel economy: 60/51

Pricing Notes

We can tell you the Manufacturer's Suggested Retail Price (MSRP) for the Prius begins at $22,795, but there is no guarantee you'll find one for that price. Demand has outstripped supply, and consumers with lots of cash on their hands are bidding up the prices. A look at the Fair Purchase Price shows that typically the Prius is selling for about $300 above the Manufacturer's Suggested Retail Price. The Prius is as hot a commodity used as new, so you can expect it to retain a good portion of its original value. Kelley Blue Book predicts that at 24 months the Prius will retain 67 percent of its value and, at 48 months, 55 percent of its original value.

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