Popular at
  • 10 Best Hybrid Cars Under $30,000
  • The 40 MPG Cars of 2014
  • 10 Best Sedans Under $25,000
  • Class of 2015: New Vehicles Ready to Roll
To save a ZIP code, allow your browser to accept cookies.

Enter Your ZIP Code

ZIP Code:
ZIP Code Lookup

Why do we need your ZIP code?

Kelley Blue Book provides values and other information specific to your location.


Why ads?

2013 Toyota Prius v KBB Expert Review

The Fair Market Range for this car in your area is $27,291 - $28,440.

look up another car

Look Up Another Car

See this week's price for a:

e.g. Honda e.g. Accord

Price Advisor
What Others Paid
Alert: Your internet browser is out of date Upgrade to the latest version to get the most out of
MSRP $31,105

Fair Purchase Price $27,866
Fair Market Range ($27,291 - $28,440)

Invoice $29,012
"What Others Paid" is based on the last 90 days within the U.S.

Upgrade your browser for free to get the most out of

Looks like your Internet Explorer (IE) is out of date. For better performance, stability and security, we recommend upgrading to a newer version of IE or trying out a new browser.

Click on an icon below to access that browser’s download page.

  • Internet Explorer

  • Firefox

  • Google Chrome


Why ads?


Why ads?
KBB Expert Rating 7.6 / 10
This Car - 2013 Toyota Prius v
How It Compares to Similar Cars
Highest -
Lowest -
Average rating for similar cars
More Details
Consumer Rating 8.9 / 10

Buyer's Resources

Apply with our preferred lender now
Calculate your monthly payment


Why ads?


Why ads?

KBB Expert Review

KBB Editors' Overview

By Editors - Updated Date: 11/9/2012

The 2013 Prius V is the big papa in Toyota's growing Prius family. The Prius V uses the same powertrain and has similar looks as the regular Prius 4-door hatchback, but offers a larger cargo hull that Toyota boasts is roomier than that of many small SUVs. The "V" in this 5-passenger hybrid stands for "versatility," and it aims to offer just that for families or those who need room to haul their stuff but cringe at the notion of doing it in a thirsty SUV. The Prius V is a tad slower than the traditional Prius but offers a smoother highway ride and innovative rear seats that slide, fold and recline. Above all, the Prius V is fuel-efficient, with a 42-mpg combined city/highway rating. Did we like it? We did – we were impressed enough to name this Prius one of the 10 Best Family Cars of 2013.

You'll Like This Car If...

Prius V is a great choice for those who want a vehicle that offers lots of room and super fuel economy. Those new to hybrids should find assurance in Toyota's decade-plus history of successfully making these gasoline-electric powertrains.

You May Not Like This Car If...

The 2013 Prius V's price premium can complicate its long-term value equation compared with equally roomy alternatives. Meanwhile, the new Ford C-Max is a tempting rival with even higher fuel economy. If you need towing ability, look to a small SUV or a stouter wagon such as the Volvo XC70.

What's New for 2013

Changes for 2013 are minimal since the Prius V debuted just last year. A new exterior color called Seaglass Pearl is available, and top-trim Prius V Five models receive a SofTex-trimmed steering wheel.

Driving It Driving Impressions

Because it uses the same powertrain and is built on the same platform as the standard Prius, there's little surprise that the Prius V feels similar to its slightly smaller sibling. Because the Prius V is larger and heavier, it's a tad slower, but quick acceleration and the ability to carve mountain roads have never been the Prius hybrid's forte, nor something its drivers expect. But don't sweat: Getting up to speed on freeways is no problem, especially when the 2013 Prius V is in Power mode. The hybrid's transitions between electric motor and gasoline engine remain refined, as does the Prius V's regenerative braking system. Both take some time getting used to, but the adjustment period is short and well worth the fuel savings reaped.

Favorite Features

Versatility is the name of the game for the Prius V's interior. The rear seats slide to create legroom for passengers or space in the cargo bay for your gear. In addition to folding in a 60/40 split, the rear seats recline. Need to carry a long item like a surfboard? The front passenger seat folds flat, too.

With this high-tech system, you can connect a smartphone via Bluetooth or a cable and then perform tasks such as ordering movie tickets or listening to Internet radio using your voice or the vehicle's controls.

Vehicle Details Interior  Dashboard, center console, gear shifter view photo

Open the door of the Prius V and you'll find more room than expected. The sliding rear seat offers better legroom than some luxury sedans, and the cargo area can swallow more stuff than a Chevy Equinox SUV. Storage space is not just available – it's ingenious. Nooks are abundant. The front seat folds flat to accommodate long items. There's even space under the rear seats for umbrellas. The front of the Prius V's cabin feels roomier than that of the traditional Prius thanks to an open center stack. The available SofTex interior material is easy to clean and made to resist spills.

Exterior   photo

The 2013 Toyota Prius V is instantly recognizable as a Prius, even though it doesn't share any sheet metal with the standard version of the hybrid. What most sets the Prius V apart is its rear, which trades a sloping hatch design for a more bulbous back. The Prius V probably won't win any automotive swimsuit contests, as function takes priority over form here. At least the rear spoiler imparts some zest. Prius V Two and Three models ride on 16-inch alloy wheels, while the top-line Prius V Five comes with 17-inch versions (there are no "One" or "Four" trims).

Notable Standard Equipment

The 2013 Prius V comes in three trims: Two, Three and Five. A base model Two is well equipped with automatic climate control, 6-speaker AM/FM/CD audio system with auxiliary input and 6.1-inch touch screen, backup camera, remote keyless entry, and five cup holders. Safety components include stability control, traction control, and anti-lock brakes. Prius V Five models up the ante with the Entune infotainment system with navigation, heated front seats, LED headlights, and integrated fog lights.

Notable Optional Equipment

Major options for the 2013 Prius V come in the Advanced Technology Package, only available on the top-line Prius V. The package includes panoramic (but non-opening) moonroof, premium JBL audio system, dynamic radar cruise control, 7-inch touch-screen display, and a system to help with parallel parking.

Under the Hood

The 2013 Toyota Prius V hybrid is powered by a 1.8-liter 4-cylinder gasoline engine matched with a 60-kilowatt electric motor, sending power to the front wheels through a gearless, continuously variable automatic transmission (CVT). Except for a slightly revised CVT to accommodate the added mass, the Prius V's powertrain is the same that powers the Prius.

4-cylinder hybrid (1.8-liter engine with 60-kilowatt electric motor)
134 net horsepower: 98 horsepower @ 5,200 rpm (gasoline engine) + 80 horsepower (electric motor)
105 lb-ft of torque @ 4,000 rpm (gasoline engine), 153 lb-ft of torque (electric motor)
EPA city/highway fuel economy: 44/40 mpg

Pricing Notes

The 2013 Toyota Prius V has a Manufacturer's Suggested Retail Price (MSRP) starting at $27,410. A top-trim version reaches over $36,000 with the tech package. The Prius V's base price is higher than that of the slightly smaller but more fuel-efficient Ford C-Max hybrid. The Volkswagen Jetta SportWagen TDI, meanwhile, can attain up to 42 mpg on diesel fuel and also has slightly lower starting price, albeit with a manual transmission. Be sure to check the Kelley Blue Book Fair Purchase Price to see what others in your area are actually paying for the 2013 Prius V. We expect the Prius V's resale value to hold up quite well over the years.


Why ads?
Have comments about the Fair Purchase Price? Give us your feedback.
See if you qualify for
Cash Back
on a new