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2013 Toyota Prius c KBB Expert Review

The Fair Market Range for this car in your area is $20,982 - $21,925.

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What Others Paid
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MSRP $24,170

Fair Purchase Price $21,441
Fair Market Range ($20,982 - $21,925)

Invoice $22,556
"What Others Paid" is based on the last 90 days within the U.S.

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KBB Expert Rating 7.8 / 10
This Car - 2013 Toyota Prius c
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Consumer Rating 9.3 / 10

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KBB Expert Review

Vehicle Details Interior  Dashboard, center console, gear shifter view photo

The C's Prius family resemblance is evident inside the hybrid's surprisingly spacious cabin. The most notable ties are in the offset positioning of the main gauge display and the multifunction steering wheel that carries over directly from the larger Prius liftback sedan. Up front, the Prius C has comfortable and supportive bucket seats. In back is a rear bench that can accommodate a pair of average-size adults or three kids. The rear seat folds to nearly double the capacity of the hatchback's already generous 17.1-cubic-foot cargo bay. Top-line models have leather-like SofTex seating, while the others feature fabric.

Exterior   photo

Though based on the Yaris platform, the Toyota Prius C has its own identity and exterior traits that define it as a member of the Prius family, albeit one that's over a foot and a half shorter than the standard Prius liftback. Among those visual cues are sweeping headlights, long and vertical taillights, and window design that includes a stylish boomerang shape within the rear doors. The 2013 Prius C comes with 15-inch wheels, with One, Two, and Three trims shod with steel wheels and wheel covers. Top-line Four models wear 8-spoke alloy wheels and further distinguish themselves with fog lights up front.

Notable Standard Equipment

The 2013 Prius C comes in four trims, simply named One, Two, Three, and Four. Even the sub-$20,000 One model is quite well-equipped with automatic climate control, a 4-speaker AM/FM/CD audio unit with auxiliary and USB inputs and Bluetooth streaming, and keyless entry. Prius C Two models add cruise control, 60/40 split folding rear seats in lieu of a one-piece design, a 6-speaker audio system, and a cargo cover. Prius C Three trims include Display Audio navigation unit with the Entune infotainment system, and top-line Four models have aluminum-alloy wheels, fog lights, SofTex-trimmed upholstery, and heated front seats.

Notable Optional Equipment

The 2013 Prius C is essentially preconfigured in four equipment-specific trims, so options are minimal and confined to the upper two trim levels. Among the extras that can be had in Prius C Three and Four models are a power moonroof and upgraded wheels. For the latter, the Three model can be fitted with 15-inch, 8-spoke aluminum-alloy wheels, while the Four model can be upgraded with 16-inch versions.

Under the Hood

The Prius C is powered by a similar but smaller version of the Toyota Hybrid Synergy Drive system used in the larger Prius liftback. The Prius C teams a 73-horsepower/1.5-liter Atkinson Cycle 4-cylinder gasoline engine with a smaller, lighter 60-horsepower drive motor energized by a compact nickel-metal hydride battery located beneath the rear seat. In total, the gas/electric pairing supplies an adequate 99 horsepower. All Prius C models have a CVT automatic transmission, are front-wheel drive, and use regular unleaded gasoline. The Prius C offers three drive modes: Normal, Eco, and EV. Eco mode adjusts throttle response and climate control to maximize efficiency, while EV mode allows you to drive short distances (less than a mile) at speeds below 25 mph on electric power alone.

1.5-liter inline-4 + 45-kilowatt Electric Motor and 0.87kWh battery pack
73 horsepower @ 4,800 rpm/60 horsepower (99 net system horsepower)
82 lb-ft of torque @ 4,000 rpm/125 lb-ft of torque
EPA city/highway fuel economy: 53/46 mpg

Pricing Notes

With a starting price of just under $20,000, the 2013 Toyota Prius C is a high-mileage hybrid that doesn't cost much more than a comparably equipped economy-car. Even a loaded Prius C Four only reaches around $25,000. The Prius C's starting price is about $5,000 less than that of the traditional Prius liftback sedan. While it's certainly possible to buy a gasoline-powered competitor such as a Hyundai Accent, Ford Fiesta, or Mazda2 for less, nothing on the market without plug-in capability can touch the Prius C's fuel economy. Depending on how many miles you rack up and if gasoline rises above the $4/gallon level, that can pencil out to an advantage over the years, never mind the good mood that getting 50 mpg can foster. Like others in Toyota's family of hybrids, the Prius C is expected to hold its value well in the years ahead.


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