KBB Editors' Overview
By Bob Nagy - Updated Date: 4/6/2012
Taking Hybrid Synergy Drive (HSD) technology down to its smallest size yet, the 2012 Toyota Prius C - for "City" – arrives on the scene as the latest and most fuel-efficient member of the automaker's ever-expanding Prius family. With a starting price below $20,000, this subcompact 5-door hatchback also is the most affordable. It should prove particularly appealing to those leaning toward conventional rivals like the Chevrolet Sonic, Ford Fiesta, Honda Fit, Hyundai Accent, and even the Toyota Yaris.
You'll Like This Car If...
Anyone seeking a scaled-down sustainable transportation solution that matches practicality, versatility and a surprising level of affordability with outstanding fuel economy will be well served by the new Toyota Prius C.
You May Not Like This Car If...
While the Prius C is attractively priced for a hybrid, some buyers may find that a more affordable conventional alternative – like the Ford Fiesta SFE, Honda Fit or Hyundai Accent – may deliver a better long-term total return on their investment.
What's Significant About This Car?
Aimed at young, value-oriented consumers, the 2012 Prius C is coupled with four trim levels – named One, Two, Three and Four. An outstanding roster of standard features and a 50-mpg EPA combined rating endows the new Prius C with a grand slam of character traits that should endear it to budget-conscious buyers of all ages.
A strategically reinforced body and optimally positioned battery and powertrain elements coupled with purpose-tuned suspension bits elevate handling dynamics of the new Prius C well beyond the Toyota Yaris on which it's based. Although low-rolling resistance tires limit cornering grip to acceptably modest levels, body roll is impressively controlled and the column-mounted electric power steering offers surprisingly positive feel and decent feedback in standard form as well as with the quicker-ratio setup that accompanies the 16-inch wheel/tire package. The same holds true of the Prius C's well-regulated regenerative disc/drum antilock brake system. Ride quality skews towards the firm side in all models and can be somewhat harsh on rough road surfaces, particularly on the C Four with the wheel/tire upgrade. While fully capable of dealing with urban commuting and freeway cruising duties, the Prius C's 11.5 second 0-60 mph time does encourage a bit of driver discretion prior to engaging in any dramatic overtaking maneuvers.
Display Audio System
Standard in Prius C Three/C Four trim grades, the 6-speaker Display Audio System with Navigation and Entune multimedia includes a 6.1-inch LED touchscreen, voice recognition capability, HD Radio, SiriusXM Satellite Radio with Real Time traffic/weather/sports/stocks/fuel prices, plus a smartphone interface that allows access to various downloadable apps, including Bing and Pandora.
Enhanced Multi-mode Eco Display
The Prius C is the first of Toyota's HSD clan to be fitted with an upgraded Multi-information Display that offers even more Eco Savings-related data-logging features – including the ability to calculate actual mpg and fuel-cost savings over various time/distance intervals as well as present relative cost comparisons versus other vehicles.
Prius family values are clearly evident inside of the Prius C's surprisingly spacious and well-finished passenger compartment. The commonality is clearest in the offset positioning of the hatchback's main gauge display and the design of its multifunction steering wheel, which carries directly from the Prius liftback sedan. Well-formed bucket seats provide a good combination of comfort and support up front while the Prius C's rear bench – which features a 60/40 split back in all but the C One model - can accommodate a pair of average-size adults or three kids. It easily folds flat to virtually doubles the capacity of the Prius C's already generous 17.4-cubic-foot cargo bay.
While based on the Toyota Yaris platform, a comprehensive recasting endows the 2012 Prius C with the distinctive "Triangle Silhouette" design motif seen in other members of the Prius family. Aerodynamically optimized front/rear exterior treatments and the jaunty sweep of its C-pillar and body side contouring add visual interest to this diminutive newcomer while helping mask the fact that it is over a foot and a half shorter than the standard Prius liftback. Prius C One/Two/Three variants wear 175/65 low-rolling resistance tires on 15-inch steel wheels while the C4 gets standard aluminum rims and offers optional 16-inch alloys and 195/50 rubber.
Notable Standard Equipment
Offered in four distinct variants, all Prius C models are impressively equipped and include automatic climate control, an enhanced Multi-Information Display, remote keyless entry, seven airbags and the comprehensive Toyota STAR Safety system. Even the baseline audio system offers AM/FM/CD/MP3/WMA capability plus AUX/USB/iPod inputs and Bluetooth connectively. The C Two adds things like premium 2-tone fabric trim, a tilt/telescoping steering column, cruise control and a 6-way driver's seat, while the Prius C Three and Four models gain a Display Audio/Navigation/Entune multimedia package, Touch Tracer display and push-button starting. The primo C Four also features leather-like and eco-friendly SofTex upholstery, heated front bucket seats and fog lights.
Notable Optional Equipment
The Prius C is essentially configured in four different equipment-specific trim grades, and consequently, the extras list is minimal. Save for a choice of nine exterior colors and various dealer-installed accessory items, there are no options for either the Prius C One or C Two models. The Prius C Three can be fitted with a power tilt/slide moonroof and 15-inch alloy wheels, while C Four buyers can opt for the moonroof as well as a 16-inch alloy wheel upgrade that also nets quicker-ratio electric power steering.
Under the Hood
Sole powertrain for the Prius C is a new, downsized but upgraded version of Toyota's Hybrid Synergy Drive system that teams a 73-horsepower/1.5-liter Atkinson Cycle 4-cylinder gasoline engine with a new smaller, lighter hybrid transaxle that contains a 60-hp drive motor energized by a compact nickel-metal hydride battery that's located beneath the rear seat. Collectively, this gas/electric pairing makes 99 quite serviceable horsepower and works in concert with an equally new, slimmer and trimmer Power Control Unit. The Prius C offers the choice of Normal, Eco and EV modes, with the latter delivering up to one mile of zero-emissions travel at up to a 25-mph pace. However, the more meaningful upside is the Prius C's real-world fuel economy, pegged by the EPA at an estimated 53/46 mpg city/highway.
1.5-liter inline-4 + 45-kilowatt Electric Motor and 0.87kWh battery pack
73 horsepower @ 4,800 rpm/60 horsepower (99 net system horsepower)
82 lb-ft of torque @ 4,000 rpm/125 lb-ft of torque
EPA city/highway fuel economy: 53/46 mpg
Toyota intends to fully leverage the potential market appeal of the Prius name with this new newest member of the family. The Manufacturer's Suggested Retail Price ranges from just over $19,700 for a Prius C One to just under $24,000 for a Prius C Four, and even a fully loaded top-line Four will barely crack the $25,000 mark. Those opening numbers position it about $4,000 below comparable members of the Prius "Classic" liftback sedan lineup. While it's certainly possible to buy a gasoline-powered competitor for less, nothing on the market without plug-in capability can touch the Prius C's stellar fuel economy figures. Depending on your tendency to rack up miles, that fact can serve as a very enticing advantage, particularly if the price of gasoline rises beyond the $4/gallon level. KBB.com has not yet issued residual value figures for the Prius C, but the existing Prius has held its own versus other hybrid offerings and that seems likely to be the case with this scaled-down variation on the theme.