By KBB.com Editors
Largely due to its solid reputation for quality and reliability, Toyota's midsize Camry has been the best-selling car in America for eleven of the past twelve years. Although the Honda Accord continues as the Camry's main rival, a host of new sedans, including the Mazda MAZDA6, Ford Fusion and Chevrolet Malibu, threaten to chip away at the champion's throne. To keep ahead of the pack, the 2010 Toyota Camry gets a mild makeover, a new four-cylinder engine and some new interior enhancements. The sportier SE receives 10 additional horsepower over the base Camry four-cylinder and its suspension tuning is biased more toward delivering crisper handling response. Engine choices include a 169-horsepower, 2.5-liter four-cylinder (179 horsepower on SE) or a 268-horsepower 3.5-liter V6. There's also a hybrid model which is reviewed separately.You'll Like This Car If...
If you're you looking for a midsize sedan that offers outstanding quality, excellent resale value and a proven record of reliability – and you don't mind driving the same car as millions of other Americans – the 2010 Toyota Camry is for you.You May Not Like This Car If...
If you're looking to stand out in a crowd, the Camry is not the car for you. You can find similar features and a more stylish package in such cars as the Mazda MAZDA6, Ford Fusion and even the equally abundant Honda Accord. Enthusiasts won't like that the Camry V6 cannot be teamed with a manual transmission.What's New for 2010
The 2010 Camry receives new front and rear fascia, a new 169-horsepower 2.5-liter engine, a six-speed manual transmission and new audio system options that include a USB port and Bluetooth streaming music capability. Vehicle Stability Control (VSC) with traction control is now standard on all models, as are auto up/down power windows on all four doors. The XLE is outfitted with new, ten-spoke 16-inch wheels, while the SE receives a set of 17-inch sport alloy wheels.Driving It Driving Impressions
The 2010 Toyota Camry drives much like most family sedans, not too sporty and not too soft. The base car tends toward the soft side, but the LE and XLE are crisper and more athletic. Most fun to drive, at least on smooth roads, is the lower and stiffer SE sport model, which has added structural bracing, firmer springs, shock absorbers, bushings and anti-roll bars, better steering feel and even an underbody aerodynamic treatment for enhanced high-speed stability. The latest Toyota four-cylinder engine provides adequate power with good fuel economy, while the muscular V6 is a powerhouse, good for a zero to 60-miles-per-hour burst in less than seven seconds.Favorite Features
Plasmacluster Ionizer HVAC
According to Toyota, the dual-zone automatic climate system standard on the XLE and Hybrid reduces airborne odors, mold spores, microbes, fungi, germs and bacteria inside the cabin by creating positive and negative ions that seek out and surround them.
Star Safety System
The standard integrated braking system includes ABS, Electronic Brake force Distribution (EBD) and Brake Assist (BA). Seven airbags are also standard as is Vehicle Stability Control (VSC) with traction control.