Subaru History

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Subaru's humble beginnings trace back to 1968, when the brand first imported the 360 to the United States. That little car looked similar to Volkswagen's Beetle and had the same rear-engine layout, generated only 22 horsepower, and sold for about $1,300. Following the 360 were models like the front-wheel-drive Subaru FF-1 sedan powered by a Boxer four-cylinder engine, the relatively sporty Subaru GL Coupe, and after that, the Subaru 4WD Station Wagon. The latter wouldn't win any beauty contests, but it laid the groundwork for the Subaru we know today.

One of the most unique vehicles to come from the brand arrived in the late 1970s. The Subaru BRAT (Bi-Drive, Recreational All-Terrain Transporter didn't exactly roll off the tongue) was a hit because of its unique pickup truck styling, not to mention that it was rated the most fuel-efficient four-wheel-drive vehicle of the day. While the BRAT was recognized for its utility and efficiency, 1986's Subaru XT drew attention due to its futuristic design and available six-cylinder engine. The subsequent Subaru SVX, with its partial window visors and low-slung style, was also a highlight among the brand's designs. Standing in total contrast to the XT and SVX were the mainstream Subaru Legacy and the Subaru Justy, a simple and rather homely little runabout drawing motivation from a three-cylinder engine.

With the gradual passing of the XT, SVX and Justy came the introduction of models more familiar to current shoppers. The Subaru Impreza made its debut, as did the Subaru Outback, and the Subaru Forester. This was also the era of the Subaru Baja, a modern, four-door version of the BRAT, albeit without the adorning fans. However, if the Baja's style pushed people away, the Impreza WRX and Impreza WRX STI drew them back. The same couldn't be said for the Subaru B9 Tribeca, which thankfully was replaced by the more attractive Subaru Tribeca soon after its initial launch.
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