For 2012, Ram has made some minor changes to the Ram 1500. Among the highlights is a premium Surround Sound audio option, a number of bed storage devices – including an improved RamBox cargo management and bed extension system – RamBox bin storage units, heated rear seats and side-seat airbags.
Although in the past Dodge did not own a substantial portion of the full-size truck market, its Ram pickups retained a fiercely loyal fan base and offered some of the most outlandish full-size models on the market (think Ram SRT10). The Ram brand is now its own division, although the trucks are still sold and serviced through Dodge dealers. With clever marketing tools, distinctive styling and innovative features, Ram hopes its 1500 line will continue chipping away at rivals Chevrolet Silverado, Ford F-150 and Toyota Tundra.