2010 Toyota Prius 4-door IV Hatchback

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Pricing Definition

MSRP
The MSRP, or Manufacturer's Suggested Retail Price, is the price set by the manufacturer. The MSRP price shown for this vehicle includes destination charges and minimum required equipment. MSRP, destination charges and minimum required equipment appear as separate prices on the manufacturer's window sticker. A dealer, however, can choose to sell a vehicle above or below its listed MSRP. Invoice
Invoice price, or dealer invoice, is the price an auto manufacturer charges its franchise dealers for a new vehicle. The invoice price shown for this vehicle includes destination charges and minimum required equipment. New Car Blue Book Value
KBB's New Car Blue Book Value reports what people are really paying for a vehicle. Based on actual new-vehicle transactions received from auto dealers across the U.S., this value is adjusted regularly as market conditions change.

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Invoice Price - Not Available

Invoice pricing on this vehicle is not available at this time. In some instances auto manufacturers do not provide us with invoice pricing information, and we have been unable to obtain it from a credible source. Please check back because we add new data frequently.

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Invoice Price - Not Available

Invoice pricing on this vehicle is not available at this time. In some instances auto manufacturers do not provide us with invoice pricing information, and we have been unable to obtain it from a credible source. Please check back because we add new data frequently.

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New Car Blue Book Value - Not Available

Although pricing is available for this vehicle, it has either not yet arrived or is just beginning to arrive at the dealerships. Our commitment to accuracy requires us to report on actual sales transactions, not predict what we think sales prices will be by using arbitrary formulas. We will report values on this vehicle as soon as there have been enough transactions to establish an accurate New Car Blue Book price.