2010 Honda Insight 4-door EX Hatchback

Honda was the first brand to bring a hybrid to the American market, so the fact that the Toyota Prius from the company's arch-rival has come to represent all hybrids in the minds of many American consumers caused no small amount of irritation within the halls of Honda. Now Honda is re-engaging in combat over hybrid supremacy with its all-new 2010 Insight, a vehicle designed to bring the advantages of a hybrid powertrain to a new, less-affluent set of buyers. The new model combines a 1.3-liter four-cylinder gasoline engine with a 10-kilowatt electric motor plus serious computer power to create a reasonably simple but still very effective hybrid drive system. Called Integrated Motor Assist, the hybrid system works well while keeping costs down and it offers the additional advantage of being packaged in the four-door hatchback so efficiently that the Insight offers foldable rear seats.

You'll Like This Car If...	You May Not Like This Car If...
If you want the world to know you are committed to being "green" without breaking the bank, the Honda Insight is more than worthy of serious consideration.	If you routinely have adults ride with you in the rear seats, they might find the accommodations both difficult to enter and confining.

What's New for 2010
With a starting suggested retail price right around $20,000, the 2010 Honda Insight is designed to make hybrid technology affordable to buyers who otherwise would not be able to purchase a hybrid.