2015 Brand Image Awards: Most Trusted Brand

The Brand Image Awards are comprised of seven categories, each (except Best Overall Truck Brand) divided into two groups: mainstream and luxury brands.



Purveyors of long-lasting vehicles that can go more places with more confidence, it's easy to see why KBB.com visitors named Subaru this year's Most Trusted Brand. With all-wheel drive included as standard equipment on every Subaru except its BRZ sports car, enhanced all-weather traction isn't just a feature of Subaru cars but an integral part of the brand itself.

Luxury: Mercedes-Benz

Experience goes a long way when it comes to garnering someone's trust, and few entities have been making cars as long as Mercedes-Benz. Panache and prestige are big parts of the brand's appeal, of course, but those qualities are stronger because of the automaker's celebrated commitment to safety innovation.

Other Brand Awards

See the previous Winners of these Awards: 2014 | 2013 | 2012 | 2011
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