The Brand Image Awards are comprised of seven categories, each (except Best Overall Truck Brand) divided into two groups: mainstream and luxury brands.
Purveyors of long-lasting vehicles that can go more places with more confidence, it's easy to see why KBB.com visitors named Subaru this year's Most Trusted Brand. With all-wheel drive included as standard equipment on every Subaru except its BRZ sports car, enhanced all-weather traction isn't just a feature of Subaru cars but an integral part of the brand itself.
Experience goes a long way when it comes to garnering someone's trust, and few entities have been making cars as long as Mercedes-Benz. Panache and prestige are big parts of the brand's appeal, of course, but those qualities are stronger because of the automaker's celebrated commitment to safety innovation.
Other Brand Awards