The Brand Image Awards are comprised of seven categories, each (except Best Overall Truck Brand) divided into two groups: mainstream and luxury brands.
For the second year in a row, KBB.com visitors have named Honda the Best Overall Brand. Considering Honda has also won the award for Most Trusted Brand among non-luxury shoppers three years in a row, this win isn't a huge surprise. We have long respected Honda's cars, SUVs and minivans for their reliability and refinement, and it turns out the new-car shoppers at Kelley Blue Book feel the same way.
The well-rounded Mercedes-Benz stable includes models for well-heeled travelers who enjoy a comfortable ride, vehicles that provide the adrenaline-infused performance of the AMG treatment, and prices that range from entry-level luxury to opulence worthy of a CEO. Its cars continue to impress, with eye-catching styling and elegant, technology-filled interiors, and have always stayed true to the company's reputation for reliability and quality.