2009 BMW 128 2-door 128i Coupe

Unstable fuel prices and increasingly crowded roads have turned many car-buyers' eyes toward small cars. BMW would love to cash in on this growing interest, but can it do so without diluting or cheapening the brand's premium image? Last year's introduction of the 1 Series proves it can, and although only the 1 Series Coupe and Convertible are sold here, (there are three and five-door versions available in Europe), those who think the 3 Series has grown too big or expensive hail the 1 Series as the new heir to the iconic BMW 2002's compact performance crown.

You'll Like This Car If...	You May Not Like This Car If...
If you think smaller and lighter cars tend to be the most fun, we think you'll like the 2009 BMW 1 Series. MINI Cooper fans looking to move up to a slightly larger, more serious car will also feel at home in the 1 Series.	Those looking to maximize their buying dollars may not be attracted to the 1 Series. For just a little more money, buyers can step up to the roomier and arguably more desirable 3 Series. Plus, the 1 Series has seating for only four passengers, so if you need room for five, look elsewhere.

A heated steering wheel is added the 128i's Cold Weather Package and is a stand-alone option on the 135i. 1 Series cars ordered with navigation receive the latest iDrive system, which includes new menus, programmable memory keys and access to Google Maps.