Kelley Blue Book's Best Brand and Best Luxury Brand awards are the pinnacle of what every car company on the planet wants to be recognized as: An undisputed icon of long-term value.
For the third year in a row, Japan's biggest automaker has earned podium-topping stature as the brand to buy if you want to see more of your money come back when you sell your vehicle. There's no trick to Toyota's success in the resale value arena -- it's an old-fashioned formula: Make a quality product that improves people's lives, sell it at an affordable price, and make triple-certain that the comfort, reliability and enjoyment last for years. From across a crowded field of competitors that's never been stronger, the 2014 Best Resale Value Award for Best Brand goes to Toyota.Crossovers & SUVs
Everything Lexus knows about keeping resale values strong, it learned from parent company Toyota: Insist on a level of quality and mechanical craftsmanship so high, it would have been unimaginable just a few years ago. Perfect your interiors and make people so comfortable, they never want to leave. And most importantly, build vehicles that earn the emotional trust of your customers. Over the past three years, Lexus has taken home back-to-back-to-back Best Resale Value Awards as the Best Luxury Brand in America. One win is an honor, two wins is a thrill, but three wins in a row is a dynasty.Crossovers & SUVs Sedans & Convertibles Hybrids & Plug-In Cars
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