On the strength of 10 individual wins - six segment winners and four top 10 entries - this is the third time in four years that Toyota has taken home our Best Resale Value Award for Best Brand. With an unyielding commitment to quality, safety and value, Toyota has become an obvious choice for buyers focused on the practical considerations of car ownership. With that solid foundation in place, Toyota has recently begun increasing the emotional quotient with more expressive styling and richer interiors. If Toyota can make their cars even more appealing to even more people, we foresee many more Best Brand awards in its future.
Lexus took home Kelley Blue Book's first Best Resale Value Award for top luxury brand in 2010, and now it's won the award three of the four years we've presented it. Using the same triple-layer foundation as mainstream sister brand Toyota - quality, safety and value - Lexus has built a reputation as the trouble-free choice of luxury buyers. And Lexus, too, has been dialing up the emotional aspect recently, with bolder designs, an increased focus on performance and lusher interiors. The Lexus dealership experience is also part of the appeal, regularly cited as the best in the business and a key reason for second, third and fourth Lexus purchases.