This is the second time in three years that Toyota has taken home our Best Resale Value Award for Best Brand. Not surprising, considering Toyota is still recognizable shorthand for "famously reliable transportation." For 2012 Toyota is rolling out a brand new version of the best-selling car in the country, the Camry midsize sedan, which received one of the five individual Best Resale Value Awards claimed by Toyota vehicles this year. Toyota's isn't the flashiest or sportiest showroom in the auto mall, but it remains among the busiest, demonstrating the importance of quality when it comes to the second-largest purchase in most buyers' lifetimes.
Like the Toyota brand from which it spawned, Lexus is taking home its second big Best Resale Value Award in three years, again topping established automakers such as Mercedes-Benz and BMW for Best Luxury Brand honors. Now into its third decade, the Lexus lineup has grown to include a wide range of vehicles bookended by the sub-$30,000 CT 200h hybrid and the six-figure LF-A supercar - every one of them roaming the earth surrounded by a glowing aura of quality that draws new- and used-car buyers alike. Combined with a renowned dealership experience, buying a Lexus is the beginning of what many owners cite as their most pleasant car ownership experience ever.