This year's 5-Year Cost to Own Award winners for Best Brand and Best Luxury Brand don't have a lot in common, but both demonstrate excellent long-term value relative to their respective competition.
Offering standard all-wheel drive in all but one of its models, plus improved fuel efficiency and a strong reputation for long-term reliability, Subaru claims this year's 5-Year Cost to Own Award for best brand. Long popular in the northern and elevated areas of the country, Subaru's appeal continues to expand as its sheetmetal becomes more stylish and its message even more endearing. Recently revamped infotainment offerings have also improved Subaru's overall standing in the eyes of the Kelley Blue Book editors as well as new-car shoppers, reflected by solid sales increases. Long respected as all-weather wonders, Subarus now exhibit recent efforts in the areas of efficiency, functionality and style that have sent them to the top of the CTO class.
A surprise winner in this year's luxury-brand cost-to-own race, Lincoln bested all luxury competitors on the basis of highly competitive pricing and a resurgent product line with interesting new vehicles like the Lincoln MKX midsize SUV, a winner in its class, and the smaller MKC compact crossover. Those well-equipped, nicely priced luxury SUVs, aided by help from the venerable Lincoln Navigator, were among the reasons the Lincoln Motor Company emerged as the 5-Year Cost-to-Own leader as a luxury brand for 2015.