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2014 5-Year Cost to Own Awards: Best Brands

Best Resale Value Awards

Best Brands

This year's 5-Year Cost to Own Award winners for Best Brand and Best Luxury Brand offer different combinations of all the factors that determine a vehicle's total ownership cost, but they both arrive at the same destination: on top of their respective podiums.

Best Brand: Mazda

Artisan cheese, craft beer and Mazda: the best stuff is often produced by the smallest makers. Mazda sells fewer cars than most of its competitors, but its lineup of sporty, stylish cars and crossovers is highly regarded by those in the know. Famous for fun favorites like the MX-5 Miata, every vehicle Mazda makes is among the best-driving cars in its class. But they're also fuel-efficient, reliable and offer strong resale value, giving them multi-faceted appeal. Standouts like the Mazda3 compact car, Mazda6 midsize sedan and Mazda CX-5 compact SUV aren't just lovable lookers, they're also great choices for smart shoppers.

Crossovers & SUVs

Best Luxury Brand: Lexus

All hail the king of luxury brand value. This is the second year in a row Lexus has claimed the top brand title in our 5-Year Cost to Own Awards, just months after winning its fourth-in-a-row Best Resale Value Award for Best Luxury Brand. In addition to a features-per-dollar advantage versus its European competitors, Lexus vehicles also offer strong resale value, low maintenance costs and terrific fuel economy, thanks in part to the most hybrid offerings of any luxury automaker. And as good as the cars are, owners are just as likely to rave about the treatment they receive from their Lexus dealers. Is there another automaker that does so much so well?

See the previous Winners of these Awards: 2013 | 2012


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