After entering the U.S. market with an inexpensive (some might say cheap) subcompact car more than 20 years ago, Hyundai has continued a climb upscale. Now the brand is taking its most ambitious step in that direction ever with the introduction of the Hyundai Genesis, a luxury sedan with the amenities of vehicles costing thousands of dollars more. Though intended to compete against the likes of the Chrysler 300C, Lexus ES 350 and the Pontiac G8, the new Genesis actually channels attributes of even more expensive models, like the BMW 5 Series and the Mercedes-Benz E-Class. Powered by either advanced V6 or V8 engines, the rear-drive Genesis is filled with upscale items like adaptive front lighting, proximity key with push-button start and a truly amazing Lexicon 7.1 surround-sound audio system.