Honda made a name for itself by building small, frugal and reliable hatchbacks. Yet, as the company grew, so did its cars. Larger models, with trunks, soon came to symbolize the Honda brand, leaving many to predict the death of the Honda hatchback. Not willing to concede the youth market to Scion and MINI, Honda returned to its humble beginnings by creating the five-door Honda Fit. Although this entry-level hatchback is priced slightly higher than most of its competition, the Fit nevertheless offers an ample supply of features, versatility and, above all, that unbeatable Honda resale value. Given a major makeover for 2009, the Fit continues to see strong sales across all demographics, proving Americans will buy hatchbacks so long as they offer the right blend of style, fun and efficiency.