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Focus
With the profitability of its trucks and SUVs waning, Ford is quickly moving to reassert its presence in the car-based side of the market. To that end, its smallest and most fuel-efficient U.S. entry, the Focus, received a major revamp last year, radically changing its appearance, driving dynamics, safety and available features while helping it shed roughly 30 pounds in the process. Although basic platform engineering from the '07 model carries over, new sheetmetal and cabin appointments make a far bolder visual statement that's suitably complemented by an improved roster of standard equipment in all four trim levels; S, SE, SES and SEL. Ford hopes the Focus' combination of affordable pricing and nifty features, such as the SYNC audio system, will help lure away customers long accustomed to shopping the likes of the Honda Civic and Toyota Corolla.