Mitsubishi is in the process of reinventing itself. An emphasis on performance and specialty cars seems to have caught on with younger buyers. Still, to compete in today's market a manufacturer must offer a full line of vehicles, including entrants in the lucrative but sometimes fickle truck market. Cashing in on its long-time partnership with Chrysler, Mitsubishi offers the 2008 Raider, a mid-sized truck based on the popular Dodge Dakota. Mitsubishi's last truck, the well-respected Mighty Max, was in the lineup until 1997, and the company hopes the Raider will rekindle the same tradition of toughness and strong value.
advertisement
why ads?