As with the rest of Mini's lineup for 2013, Bluetooth wireless connectivity is now standard, replacing Sirius satellite radio, which becomes an option. John Cooper Works editions are now more fuel-efficient and can be had with a 6-speed automatic transmission.
Driving the marque into an entirely new market segment, the 2012 Mini Cooper Coupe raises the dynamic bar for the Mini family and sets the stage for what the automaker promises will be an expanded lineup destined to include no fewer that 10 different body styles within the next 10 years.
The fifth new model to be spun from the current Mini platform, the 2012 Mini Cooper Coupe is billed as the quickest, fastest, most agile iteration ever. In addition to being the firm's first-ever 2-seat offering, the new Cooper Coupe is also the most distinctively styled. Sharing many basic mechanical and powertrain components with its siblings, as well as the established Mini Cooper, Cooper S and John Cooper Works performance hierarchy, the new Coupe arrives on the scene as an admitted niche player. Its mission is to reach both current Mini owners as well as conquest other young, adventurous, single and mostly male buyers seeking a lower-priced alternative to cars like the Audi TT Coupe, Mercedes-Benz SLK-Class and Porsche Cayman.