Mercedes-Benz History

Mercedes is one of the world's oldest car companies, yet it has been selling vehicles in America for only 50 years or so. The U.S. division, referred to as Mercedes-Benz USA or MBUSA, was created in 1965, though Mercedes models had been sold by importers as early as 1952.

Mercedes is a brand name recognized by most everyone, regardless of whether they're considered a so-called "car person" or not. Behind that unmistakable hood emblem is a history of luxury, technical advances, and what many perceive to be timeless design. In fact, it was this German auto manufacturer that devised airbags, crumple zones, anti-lock brakes, and many other safety systems. Leading technology and upscale styling attracted countless fans to models such as the 300 SL Gullwing and the 220 sedan, not to mention those tagged with a Turbodiesel badge. The "-Class" designation was incorporated into model names in 1994, leading to today's Mercedes-Benz S-Class, Mercedes-Benz SL-Class, Mercedes-Benz E-Class, and others.

As the company has progressed, its role as an engineering pioneer has solidified. Mercedes has been a leader in the creation of traction control systems, seatbelt advancements, automatic accident prevention and response technology dubbed Pre-Safe and Attention Assist, and engine developments ranging from BlueTEC diesels to high-powered gasoline burners destined for one of the many AMG models.