KBB Editors' Overview
By KBB.com Editors
Mazda's best-selling model, the MAZDA3, receives a major makeover for 2010, starting with the high-volume four-door sedan and five-door hatchback. Based on an enhanced version of the previous platform, the entire 2010 MAZDA3 family maintains its same wheelbase and track dimensions but boasts a stronger unit body, revised chassis setup, all-new exterior and interior designs and an even nicer selection of standard and optional equipment. Trim designations carry forward, with the sedan available in 2.0-liter "i" models in SV, Sport and Touring configurations, and the 2.5-liter "s" in Sport and Grand Touring versions. The wagon is available only in the latter two "s" models. This comprehensive revitalization program has made a solid package even stronger and should ensure the 2010 MAZDA3 remains a strong rival to the Ford Focus, Honda Civic, Nissan Sentra, Toyota Corolla and Matrix and Volkswagen Jetta and Rabbit.
You'll Like This Car If...
Fans of the previous MAZDA3, who want something that offers a new level of style and sophistication with better overall performance and handling, plus improved fuel economy, should be well pleased with the 2010 version.
You May Not Like This Car If...
If Mazda's new 21st-century take on the Happy Face front end seems a bit too much – or if you really need something with more rear seating space – the 2010 MAZDA3 might not be the right choice.
What's New for 2010
The MAZDA3 gets a complete reskin and interior redesign, multiple chassis tweaks and significant upgrades to the engines and transmissions.
An enhanced level of zoom-zoominess is clearly evident from the very first mile in any 2010 MAZDA3 model. The reinforced unit body and retuned suspension increase agility and handling precision while maintaining good overall ride compliance whether you're just touring or tossing it about with real intent on your favorite back road. Even the 148-horsepower 2.0-liter engine has sufficient muscle to handle either the manual or automatic transmission, although those folks with more dedicated enthusiast leanings should seriously consider stepping up to the 167-horsepower 2.5-liter engine that's even more at home with either transmission. We found the driver-selectable stability and traction controls permitted a fair amount of fun before intervening as programmed, and the anti-lock brakes have a linear feel. While the cabin dimensions may be virtually identical to the 2009 in both sedan and hatch configurations, there's definitely a greater level of sophistication to the 2010 package and notably better isolation from both noise and vibration.
Adaptive Front Headlamps
The first-ever application on a compact vehicle, these blue-white bi-xenon high and low beam headlights are standard on MAZDA3 Grand Touring models. Their inner beams can swivel by 15 degrees to look deeper into corners and they feature self-leveling to prevent dazzle.
Super-Efficient Catalytic Converter
All MAZDA3s are fitted with a new catalytic converter featuring a Mazda-patented single-nano-particle substrate element that requires 70-percent less precious metal than used in the component it replaces to do an even more effective job of cleaning up the exhaust gases.
The 2010 MAZDA3's all-new look raises the image index with a host of nice touches that you'd expect to find in more expensive vehicles. There's a single-piece soft-touch dashpad over easy-to-read analog gauges and easy-to-reach main controls and switchgear, while aluminum trim accents add a touch of understated flash. The Multi-Information Display – with or without optional navigation – is controlled by steering-wheel switches on all "s" models. Redesigned bucket seats offer more comfort and support up front and all MAZDA3s get a 60/40 split-folding rear bench that will accommodate two average-sized adults or drop flat to add even more utility to the basic 11.8 cubic-feet trunk or 17.0 cubic-feet cargo bay.
To create a unique look for its best-selling model, Mazda gave the MAZDA3 various "motion and flow" styling elements from the Nagare concept car, as well as more established cues, such as RX-8-flavored fender sculpting. The oversize grille element is, according to Mazda, "purposefully polarizing" to more effectively set the MAZDA3 apart from its competitors – as well as from the MAZDA6. A rising beltline gives both the sedan and wagon more aggressive stances while high-profile front and rear lighting treatments impart a premium finish to the package. All "i" models of the MAZDA3s come with 205/55HR16 all-season tires on steel or aluminum wheels, while the "s" models have V-rated 205/50 tires on 17-inch alloy rims.
Notable Standard Equipment
Even the base MAZDA3 "i" SV sedan has impressive standard equipment, including anti-lock disc brakes, front, front-side and side-curtain airbags, a tilt-telescoping steering column, AM/FM/CD/MP3 audio, power windows and mirrors and variable intermittent wipers. With the "i" Touring level, that list adds stability and traction controls, cruise control, alloy wheels, air conditioning, power locks with keyless remote and Bluetooth connectivity. While the "s" level has the more potent 2.5-liter engine in place of the 2.0-liter powerplant of the "i" model, and gets a Multi-Information Display, trip computer, sport seats and enhanced trim items, only the Grand Touring versions feature dual-zone automatic climate control, bi-xenon Adaptive Front headlights and heated leather seats with eight-way power on the driver's side.
Notable Optional Equipment
All but the MAZDA3 "i" SV model offer a five-speed automatic transmission with manual mode in place of the standard manual gearbox, and the availability of special Crystal White Pearl paint. An aptly named Moonroof and Bose Package, that includes a 10-speaker Centerpoint Surround Sound system, can be fitted to all Touring-and-above MAZDA3s, but the Tech Package (navigation system with 4.1-inch color screen, SIRIUS Satellite Radio, advanced keyless entry, pushbutton start and perimeter alarm) is limited to "s" models – but also requires the Moonroof and Bose combo. A six-disc in-dash CD changer with MP3 capability is optionally available, while SIRIUS is offered as a dealer-installed accessory.
Under the Hood
Two engines and three transmissions are part of the revitalized MAZDA3 lineup for 2010. The "i" models (SV, Sport and Touring) retain the same 148-horsepower 2.0-liter four-cylinder engine used previously, but it can now be teamed with the carryover five-speed manual transmission or a new five-speed automatic that replaces the optional four-speed unit used last year (the SV remains manual-only). The automatic route increases city and highway EPA numbers by one and three mpg, respectively. The latest "s" models (Sport and Grand Touring) replace their 2009 156-horsepower 2.3-liter engine with a 168-horsepower 2.5-liter powerplant that's also used in the MAZDA6. Beyond having more power than its predecessor, this tech-rich design is smoother, quieter and develops 15 percent more torque for quicker acceleration, whether it's paired with the standard six-speed manual or the optional five-speed automatic with its manual-shift capability.
2.0-liter in-line 4
148/144 horsepower (Federal/PZEV) @ 6500 rpm
135/132 lb-ft of torque (Federal/PZEV) @ 4500 rpm
EPA city/highway fuel economy: 25/33 (manual), 24/33 (5-speed automatic)
2.5-liter in-line 4
167/165 horsepower (Federal/PZEV) @ 6000 rpm
168/167 lb-ft of torque (Federal/PZEV)) @ 4000 rpm
EPA city/highway fuel economy: 21/29 (5-sp manual), 22/29 (6-speed automatic)
The Manufacturer's Suggested Retail Price (MSRP) schedule on the multi-tiered 2010 MAZDA3 lineup starts at just over $15,700 for an "i" SV sedan, which makes it a relative bargain among its primary competitors. However, that figure rises to just under $16,700 for an "i" Sport sedan with a manual transmission and nears $17,500 for one with an automatic. The "i" Touring four-door with manual transmission starts around $18,200 but will be over $19,000 when fitted with an automatic transmission. Range-topping "s" Grand Touring models with the automatic transmission, in either body style, start closer to $23,000 but approach $25,000 once you add the Moonroof and Bose Package and the Technology Package. Historically, the MAZDA3 has maintained slightly above-average residual values. The 2010 is expected to do the same, remaining somewhat better in that area than the Ford Focus, Nissan Sentra and Volkswagen Jetta but not quite up to Honda Civic, Toyota Corolla and Matrix or VW Golf levels.