Since its introduction in 2001, the Lexus IS has emerged as a legitimate contender in the entry-level luxury market. However, with only a sedan body style, the Lexus IS yielded much of that market to, among others, the BMW 3 Series and Mercedes-Benz C-Class. In an effort to address the issue, Lexus has introduced the 2010 Lexus IS C, a sporty two-door convertible with a retractable metal hard top that is hoped will appeal to both coupe and convertible buyers. With a focus on style, luxury, technology and value, the IS C is the latest element in what Lexus hopes will be a compelling and well-rounded lineup for the IS range.
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