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2010 Kia Soul

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2010 Kia Soul Review

KBB Editors' Overview

By KBB.com Editors


With the arrival of the 2010 Kia Soul and 2009 Nissan Cube, the original Scion xB becomes the progenitor of a bona fide little sub-segment defined by funky practicality. Surely, there's a good chance the Soul and Cube wouldn't be here today - in this country, anyway - if not for the success of the original box on wheels. While the Nissan Cube is more reminiscent of the smaller, first-generation xB, the Kia Soul is a more direct competitor to the latest xB. Does the Soul's mix of style, value and technology make it the right choice for you? Keep reading to find out.

You'll Like This Car If...

Versatility and affordability are admirable qualities in a car, but they sound so boring. The 2010 Kia Soul wraps both in look-at-me styling, creating a vehicle that combines niche appeal with well-rounded practicality.

You May Not Like This Car If...

If you're looking for zip, you'll have to look elsewhere (outside the category, really). A four-speed automatic transmission doesn't help matters, and the Soul's highway mpg rating of 30 mpg (31 mpg for the smaller, less powerful base model) isn't anything to write home about.

What's Significant About This Car?

The arrival of the Kia Soul puts an end to Scion's near monopoly on economical, versatile, boldly styled cars aimed directly at the younger set.

Driving It Driving Impressions

The 2010 Kia Soul is interesting to look at, roomy for people or cargo and offers an impressive array of audio and connectivity features. Less notable is the way it drives: like a run-of-the-mill economy car. It isn't particularly slow (although we haven't driven a base model with the smaller engine) or ill-handling, but the driving experience doesn't live up to the car's otherwise playful demeanor. The five-speed manual transmission doesn't offer the kind of car-driver connection you might want from a manual, and the four-speed automatic is at least one speed shy of flexible. Would the driving experience keep us from buying a 2010 Kia Soul? Absolutely not. Around town and on the highway, the 2010 Kia Soul is as easy and as comfortable as some of today's better compact cars. Just don't expect it inspire you to take the fun way home.

Favorite Features

Comprehensive Audio System
The 2010 Kia Soul base model might be hampered with small steel wheels and a lack remote keyless entry, but Kia saw fit to make sure every single Soul has a full-featured AM/FM/CD/MP3/Sat/Aux/USB audio system. That's cool.

iPod Bin
The 2010 Kia Soul has the best iPod station we've seen (outside of another Kia or Hyundai): an open bin, in plain view and within easy reach, with readily accessible power and connection ports.


For vehicle details and pricing notes… Read More
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