Kia employed German designer Peter Schreyer (best known for the Audi TT) to oversee all of its designs. In the 2014 Optima, Mr. Schreyer has penned one of the most dynamic midsize sedans on the planet. Wisely, Kia backs the Optima's good looks with a choice of cutting-edge engine technologies, including a hybrid model, and has given its interior a thorough makeover. Costing no more than the average family sedan, the Optima outshines the competition both visually and in terms of optional equipment. Beyond its great fuel economy and unbeatable warranty, Kia offers such luxuries as a panoramic moonroof and heated and cooling front seats. Whether you seek the most basic LX or the top-of-the-line SX Limited, the Optima always delivers more than what its asking price suggests.
You'll Like This Car If...
If you need a roomy family sedan but you refuse to drive a boring car, take a look at the 2014 Kia Optima. Fuel-efficient, powerful and fun to drive, the Optima's stunning good looks are mirrored inside its well-appointed cabin.
You May Not Like This Car If...
Some of the Optima's interior plastic parts still feel a bit hard to the touch, and its rear-seat headroom is somewhat curtailed by the car's sloping roofline. Front-passenger seating sits low and the passenger seat gets few adjustable positions even on the top trims.
For 2014, Kia has revised the Optima's styling, accentuating its dramatic front and rear end. Interior upgrades include the addition of 4.3-inch TFT LCD cluster display screen, new seat designs and an available Blind Spot Detection System (BSD) with rear cross traffic alert. A new Driver Mode Select option adjusts shift points and steering weight.
Driving the Optima
It doesn't take much time behind the wheel of the 2014 Kia Optima to get a favorable impression of this car. The 192-horsepower 2.4-liter engine is smooth and powerful, yet...
... delivers amazingly good fuel economy. We found the Optima's suspension dialed more for comfort than performance, at least in the LX and EX trims, and we surmise that's exactly the formula preferred by most sedan buyers. The Optima's steering feel is a bit on the heavy side, but it's nice at cruising speeds requiring minimal input to make course corrections. This same engine is used on the hybrid model, but gets an extra boost from the electric motor making it surprisingly quick. While no V6 is offered, the SX trim can be equipped with a 274-horsepower turbocharged 2.0-liter. Robust, responsive and never slow to answer the call, the turbo turns the Optima into one mean street machine.
EXTERIOR STYLING The 2014 Kia Optima sedan is one of the sportiest, most stylish mid-size sedans out there. We'd even put it up against the styling of some $40,000 European luxury brands.
TURBOCHARGED 2.0-LITER ENGINE Who needs a V6 anyway? This 4-cylinder engine has 274 horsepower and an EPA highway estimate of 31 mpg.
2014 Kia Optima Details
On upper-end EX and SX trims, customers can opt for such extravagant features as a dual-panel moonroof, heated and cooling front seats, heated rear seats and a voice-activated navigation and infotainment system similar to Ford's SYNC. While we love the look of the 2014 Kia Optima sedan's interior, some of the plastic on the dash and steering wheel still lack the quality look and feel found in Honda, Mazda and even some GM and Ford products. The front seats are pretty comfortable for tall folks, but the Optima's sharply raked rear roofline may cause some headroom issues for the rear-seat passengers.
Looking a bit like something from the sci-fi movie Tron, Kia's 2014 Optima is a bold and original piece of work from the ground up. From its cross-hatch front grille and long sweptback headlight housing, to the red brake calipers on the SX-T trim, the Optima looks likes it's going fast even when it's parked. There is a duality about the Optima sedan for 2014, speaking to both luxury and performance all while masking its true nature to serve duty as a humble family sedan. Even base trims offer such nice features as heated side mirrors, chrome door-handle inserts and 16-inch wheels.
Every 2014 Kia Optima family sedan offers Bluetooth phone connectivity, iPod/USB audio connectivity, steering-wheel-mounted audio controls, heated side mirrors, fog lights, tilt/telescopic steering column, 6-way power driver's seat and a cooling glove box that keeps drinks chilled. As for safety, the Optima has an impressive array of features including six airbags and electronic stability control. Like other base-priced models in its class, the entry-level Optima includes 16-inch steel wheels and a 6-speed automatic transmission.
Optional equipment includes a panoramic moonroof, heated and cooled front seats, heated rear seats, a heated steering wheel, Nappa leather seating, 8-speaker Infinity sound system, HID headlights, LED fog lights, touch-screen navigation system, push-button start with Smart Key, UVO infotainment voice-active system, Blind Spot Detection and rearview camera. In addition to a turbocharged 2.0-liter 4-cylinder engine, the top SX and SX Limited models offer a lightly sport-tuned suspension and more aggressive styling cues. The 2014 Optima Hybrid features lightweight wheels in standard 16-inch or sporty 17-inch size, as well as the EcoMinder LCD panel with graphics that show when the car is achieving maximum fuel economy.
Under the Hood
The 2014 Kia Optima sedan doesn't offer the option of a V6, and why should it? The standard 2.4-liter 4-cylinder is nearly as powerful as some V6 engines and gets far better fuel economy. In fact, it has more power and better fuel economy than some 4-cylinder cars in the category, as well. Those wanting more power can opt for the turbocharged 2.0 liter (SX trims only). Only one transmission is offered: a 6-speed Sportronic automatic with manual-shift mode. However, on SX trims a Drive Mode Select option adjusts the transmission's shift points and the power steering input to better suit the driver's needs. The Optima Hybrid uses the 2.4-liter engine mated to a 40-horsepower electric motor for a combined output of 206 horsepower.
The 2014 Kia Optima sedan starts at a Manufacturer's Suggested Retail Price (MSRP) around $22,300 and stretches past $38,000 when fully loaded. The 2014 Optima Hybrid starts just under $30,000. Feature for feature, the Kia Optima sedan offers more for the money than the Honda Accord, Toyota Camry and Ford Fusion. Before heading to your local Kia dealer, be sure and check our Fair Purchase Price to see what the 2014 Optima is selling for in your area. As for resale value, we expect the newly redesigned Optima to hold its value better than the Ford Fusion, Dodge Avenger and Chevy Malibu, and to be only a few percentage points shy of the segment-leading Honda Accord and Toyota Camry.
Pros: "Smooth ride, excellent price, great features"
Cons: "Needs bigger sun visor and window tint"
Likely to recommend this car? (1-10): 10
"I was recently forced to buy a new car. I researched similar cars and found the Optima to be the best quality for the price. I love everything about this car. I was a SUV driver and never thought I would be happy in a car. The ride is so smooth, the features are great. The only suggestion I would make is too make the sun visor a touch bigger and make window tint standard. Other than that I LOVE, LOVE, LOVE my Kia Optima!!!!"
Pros: "Price, Style, Dependability, Smooth Ride and Easy"
Cons: "Steering wheel blocks the bright light indicator"
Likely to recommend this car? (1-10): 10
"This is my second Optima and for good reason, the cars are awesome. The Kia Optima is the most car you can possibly buy for the price. They are very reasonably priced and perform very well. You can find much nicer cars, but for the money, the Optima is by far the best deal on the market! The warranty is outstanding and my interactions with my dealership have been great. Most Kia dealers follow up with their customers on a regular basis. I also love that this car was made right here in GA less than 50 miles from my home, so I feel good knowing that I am supporting local jobs."