2009 Brand Image Awards

The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brands that capture the attention and enthusiasm of the new-vehicle buying public. The 2009 Brand Image Awards, presented to the top brands in 10 categories, are based on consumer opinions collected at kbb.com throughout 2008.

Best Value Brand: Toyota

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Offering sensible sticker prices, renowned reliability and strong resale performance, Toyota has all three facets of automotive value -- buying, owning and selling -- covered. Smart shopping never goes out of style, and Toyota has built a reputation for building some of the smartest buys on the road.

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Best Value Brand	Coolest Brand	Most Family Friendly Brand	Most Rugged Truck Brand	Best Performance Brand
Best Comfort Brand	Best Interior Design Brand	Best Exterior Design Brand - Luxury	Best Exterior Design Brand - Non-Luxury	Best Prestige Brand

All vehicles are listed by their New Car Blue Book value. New Car Blue Book values represent transaction values, or what others are paying for this vehicle, during the week of Thursday, November 05, 2009. New Car Blue Book values are updated weekly on kbb.com. Adding optional equipment at the time of purchase will increase the price of the vehicle.