MSRP The MSRP, or Manufacturer's Suggested Retail Price, is the price set by the manufacturer. The MSRP price shown for this vehicle includes destination charges and minimum required equipment. MSRP, destination charges and minimum required equipment appear as separate prices on the manufacturer's window sticker. A dealer, however, can choose to sell a vehicle above or below its listed MSRP.
Invoice Invoice price, or dealer invoice, is the price an auto manufacturer charges its franchise dealers for a new vehicle. The invoice price shown for this vehicle includes destination charges and minimum required equipment.
New Car Blue Book Value KBB's New Car Blue Book Value reports what people are really paying for a vehicle. Based on actual new-vehicle transactions received from auto dealers across the U.S., this value is adjusted regularly as market conditions change.