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For 2012, the Jaguar XK series adds a new 550-horsepower XKR-S variant to the top of the roster. Changes to the base XK and sporty XKR include a restyled front end with revised headlights and LED running lights. Similarly, the interior receives a slight refresh, with upgraded materials and a rear backup camera as standard on every trim level.
For 2010, the Jaguar XK receives wide-ranging improvements including brand new engine choices, an adaptive suspension and subtle exterior tweaks. The XK also offers JaguarDrive Selector, previously introduced on the XF Sedan, a rotary transmission shift knob that rises from the center console on startup.
Outside, the 2009 Jaguar XK gets a new Ultimate Black Metallic paint option, a Front Park Control system and power-folding side mirrors. The inside updates make the previously-optional 525-watt Premium Surround Sound System standard equipment, add SIRIUS Satellite Radio, a USB port, air-quality sensing auto-recirculation for the climate control and make Satin American Walnut veneers available.
This is not your father's Jagor even last year's XK, for that matter. Jaguar, like Gucci and Burberry, is repackaging and transforming its image to appeal to a more hip demographic audience. The target customers for the XK are those folks who, by the time they have reached their 40s or 50s, are pulling down in the region of a quarter-million a year. The previous generation XK, which went out of production in June of 2005, was Jaguar's all-time best-selling sports model. But Jaguar is now raising the ante, with its all-new 2007 XK 2+2 sports car and convertible, built to compete in the large premium sports car sector.