This is not your father's Jagor even last year's XK, for that matter. Jaguar, like Gucci and Burberry, is repackaging and transforming its image to appeal to a more hip demographic audience. The target customers for the XK are those folks who, by the time they have reached their 40s or 50s, are pulling down in the region of a quarter-million a year. The previous generation XK, which went out of production in June of 2005, was Jaguar's all-time best-selling sports model. But Jaguar is now raising the ante, with its all-new 2007 XK 2+2 sports car and convertible, built to compete in the large premium sports car sector.
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why ads?By DJ (Boise, Idaho) on Sunday, September 20, 2009
overall rating 5 of 5rating details
"I have owned this car for two trouble free years. My only complaint is that the local Dealer states that my car, which has under 10,000 miles, is only now valued at $55,000 and Kbb value today is $57,805. I would very interested if some one could tell me even in this soft market how such a great car has lost 50% of it's value. If Jaguar's can't hold a respectable value over such a short period of time it will sadly be my last."
14 people out of 14 found this review helpful
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By "OXY C" (South Florida) on Monday, October 08, 2007
overall rating 5 of 5rating details
"This car is my 2nd. Jauguar purchsed since 2004. My first was an '04 XJR. This car has more features, better brakes & looks! I have owned this car for 1 month now & can't stop driving it! I get lots of looks & compliments! My wife gets jeleaous due to all the attention I get! I chose this car over a Mercedes S-600. I am glad I made this choice. This is a great car for the value....also great fuel economy & ride characteristics as well. Good job Jaguar!"
8 people out of 8 found this review helpful
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By Kip (Louisiana) on Wednesday, March 02, 2011
overall rating 5 of 5rating details
"Wow what a car. I bought the Black Coupe and it is absolutely STUNNING. Only complaint is not being able to get child seats for the back."
2 people out of 2 found this review helpful
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