With the recent revamping of the Sonata and advent of the Genesis, Hyundai has been going full-throttle to ramp up their reputation and gain more recognition from car buyers in the midsize and full-size sedan segments. But with the 2011 Hyundai Equus, the Korean carmaker is aiming even higher. Garnering the same tech-savvy features and high-luxo panache as competitors such as the BMW 7 series, Mercedes-Benz S-Class and Lexus LS, the Equus has it all, but at lower price point. And while the Hyundai Equus is sold on the same lots as the entry-level Accent, it isn't exactly cut from the same cloth. In fact, it's hard to believe that the Equus is a Hyundai. Above all else, the service and amenities that come with the purchase of a 2011 Equus show that it's not just a value meal sprinkled with gold flake.
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