As the most expensive Hyundai ever to be brought to the U.S., the 2011 Equus brings out the big guns to show that the company can compete on the luxury playing field. The Hyundai Equus is available in two trim levels: Signature (base model) and Ultimate (up-level trim with first-class amenities).
When Korean automaker Hyundai launched its Genesis near-luxury sedan and sport coupe, many wondered why it didn't also create a new upscale brand as did Japanese rivals Toyota (Lexus), Honda (Acura) and Nissan (Infiniti). Then Hyundai followed with the larger, plusher full-luxury Equus, explaining again that creating a new brand was a long, expensive process that they didn't deem necessary. So this big, lavishly equipped car takes aim at premium sedans costing tens of thousands more. And, if it comes up a bit short of Germany's best in ultimate handling and feel, the 2014 Hyundai Equus has the style, performance, luxury and features to bring its value pitch to the flagship-sedan category, despite sharing its badge and showroom with Accents and Sonatas.