For 2010, Honda is offering the Element with a "Dog Friendly" package that adds an extendable rear access ramp, soft-sided kennel with padded dog bed, a spill-resistant water bowl, 12-volt rear cooling fan, unique floor mat with dog bone pattern and second-row seat covers.
The 2009 Element gets a major makeover, with an all-new front end featuring metal as opposed to composite fenders, new wheel arches and new taillights. The rear skylight panel has been discontinued, but a new navigation audio unit with rear backup camera and USB audio input connector is now available on EX and SC trims. LX and EX trims receive a new center console, while the EX gains a removable cooler/storage box.
Honda designed the Element to appeal to young male buyers. The original concept, in fact, was touted as a "rolling dorm room," designed to appeal to those with active lifestyles and a limited budget. Much to everyone's surprise, the Element not only hit its target audience, it picked up a number of unexpected buyers ranging from single moms to retired couples and everyone in between. The Element is attractive to these folks for a number of reasons. It's economically-sized yet large-cargo friendly, and the rear seats can be folded flat to create a two-person bed (though not a very comfortable one). The Element also gets good gas mileage, even when equipped with the optional four-wheel-drive system.