For 2010, Honda is offering the Element with a "Dog Friendly" package that adds an extendable rear access ramp, soft-sided kennel with padded dog bed, a spill-resistant water bowl, 12-volt rear cooling fan, unique floor mat with dog bone pattern and second-row seat covers.
The 2009 Element gets a major makeover, with an all-new front end featuring metal as opposed to composite fenders, new wheel arches and new taillights. The rear skylight panel has been discontinued, but a new navigation audio unit with rear backup camera and USB audio input connector is now available on EX and SC trims. LX and EX trims receive a new center console, while the EX gains a removable cooler/storage box.
In an initiative not unlike that of Toyota's Scion xB, American Honda introduced the Element (December 2002) to what it perceived would be a demographic somewhat different from its mainstream buyer. Described in its launch material as a "rolling dorm room," the Element - with wide-opening cargo doors and wipe-down floors - was all about your more basic instincts, while priced at the low end of Honda's new car showroom. Much to Honda's surprise, buyers - like those for the xB - came from across the consumer spectrum. Activity-oriented 20-somethings showed interest, but so did their 60-something grandparents. Surfboards and snowboards were easily accommodated, as were headboards and armchairs. And if the Element wasn't as expansive as your apartment, at least it could handily move your apartment. The fun, however, has to end sometime, and for this generation of the Element it's the 2011 model year.