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The Taurus carries over with only a handful of minor changes. There are three new exterior colors, plus a re-juggling of what features are standard equipment on which models. For example, a rearview camera is now standard on the SE sedan, as is Ford Sync.
For 2013, the Ford Taurus receives a mild exterior freshening, with a new grille and headlight treatment, new wheel designs, and larger LED taillights. A new EcoBoost 2.0-liter turbocharged engine is offered, delivering V6-like performance and 32-mpg highway fuel economy. New features include an available heated steering wheel.
From Ford's perspective the 2010 Ford Taurus is more than a full-size sedan; it's also a flagship for the brand as a whole. As Ford's standard bearer, the Taurus has become a technology and design showcase, showing off the capabilities of the Blue Oval.
The 2015 Ford Taurus finds itself with stiff competition in the full-size sedan market thanks to the Chevrolet Impala, the Toyota Avalon, and the newly refreshed 2015 Dodge Charger. The Taurus is the oldest sedan in its segment. Nonetheless, Ford has worked to keep up with the competition, refreshing the Taurus a couple of years ago, and adding more technology this year. It also offers a wider range than its competition, including a 2.0-liter turbocharged 4-cylinder, a V6 with front-wheel drive (FWD) or all-wheel drive (AWD), and a twin-turbocharged V6 available exclusively with all-wheel drive in the SHO model. On the technology side, the Taurus offers voice-activated interfaces (SYNC), as well as safety and security features like Ford's Lane Keeping System and Adaptive Cruise Control.