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2013 Ford Focus KBB Expert Review

The Fair Market Range for this car in your area is $36,146 - $37,307.

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MSRP $39,995

Fair Purchase Price $36,727
Fair Market Range ($36,146 - $37,307)

Invoice $37,349

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KBB Expert Rating 7.1 / 10
This Car - 2013 Ford Focus
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Consumer Rating 7.0 / 10

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KBB Expert Review

KBB Editors' Overview

By Bob Nagy - Updated Date: 8/3/2012

Completely redesigned last year, the 2013 Ford Focus goes through some trim level simplification on the conventional side of its lineup but carries over the Focus Electric unchanged and adds a new dimension to the family with the high-performance Focus ST version (reviewed separately). A dynamic player in the super-competitive compact segment, the Focus matches its Ford One global design heritage with avant-garde styling and loads of premium touches that progressively build through S, SE and Titanium trim grades. Available as a 4-door sedan or 5-door hatchback, the Focus is a match for any of its key rivals, including the Chevrolet Cruze, Dodge Dart, Honda Civic, Hyundai Elantra, Kia Forte Mazda Mazda3, Nissan Sentra and Toyota Corolla.

You'll Like This Car If...

Delivering an outstanding mix of style and substance, the 2013 Ford Focus enriches its fundamentally solid and efficient basic package with the availability of class-leading technologies, including MyFord Touch, Active Park Assist and a PowerShift dual-clutch 6-speed automatic transmission – as well as offering a pure electric alternative.

You May Not Like This Car If...

The avant-garde kinetic design cues of the 2013 Focus won't please those with less adventurous tastes in styling, but an equally significant consideration involves its comparative pricing. While the Focus does delivers what it promises, the Chevrolet Cruze, Hyundai Elantra and Kia Forte can make legitimate cases for offering better bottom-line value.

What's New for 2013

Fully redone for 2012, the Ford Focus is largely unchanged for the 2013 model year except for the availability of a 5-speed manual transmission on the top-line Titanium trim level, the departure of the semi-premium SEL version in favor of a more comprehensively-appointed SE and the arrival of the hot, new Focus ST (reviewed separately).

Driving It Driving Impressions

The Ford Focus has a robust structural foundation and features European-style suspension tuning that imparts a clear measure of fun to the driving experience. Even the base Focus S feels comfortable yet confident and responds quickly and predictably to all driver inputs. Although ride compliance suffers a bit as you move up through the model hierarchy – and particularly on Titanium versions fitted with the optional 18-inch wheels and 40-series tires – the Focus still merits above-average handling marks across the board. Its AdvanceTrak stability control is complemented by a torque-vectoring control system that helps the Focus slice through corners with enthusiastic competence, and well-modulated anti-lock brakes (front discs and rear drums on the S, 4-wheel discs with the SE, Titanium and Electric) deliver solid, drama-free stops. While the Focus Electric does trade a measure of dynamic sportiness for its more overtly-efficient character, even this super-green sibling leaves no doubt as to its basic heritage.

Favorite Features

Standard on Titanium trim levels, Ford's top-line infotainment and telematics package is based on an even more advanced – and now more user-friendly – application of the automaker's acclaimed SYNC voice-command system and includes a premium 10-speaker Sony sound system, with HD Radio, media hub, in-car Wi-Fi access and more.

Available on the auto-shifted SE 4-door sedan, the SFE Package includes auto-articulated, aero-optimizing grille shutters – an unseen mileage-enhancing element also found on most other Focus models fitted with the PowerShift transmission – as well as low rolling-resistance tires, wind-cheating wheel covers and a tasteful rear spoiler that collectively bring the car's EPA highway figure up to 40 mpg.

For vehicle details and pricing notes… Read More


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