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2013 Ford Focus KBB Expert Review

The Fair Market Range for this car in your area is $36,177 - $37,332.

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MSRP $39,995

Fair Purchase Price $36,755
Fair Market Range ($36,177 - $37,332)

Invoice $37,349

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KBB Expert Rating 7.1 / 10
This Car - 2013 Ford Focus
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Consumer Rating 5.0 / 10

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KBB Expert Review

Vehicle Details Interior  Dashboard, center console, gear shifter view photo

While not the roomiest in its class, the cabin on the Focus boasts the look and feel of a more expensive car, reinforcing that premium character with loads of soft-touch surfaces and an abundance of sound-attenuation materials. Legible instrumentation and well-positioned controls in all versions are complemented by an 8.0-inch full-color touch-screen that replaces the normal multifunction display on Titanium models with the MyFord Touch infotainment and navigation system. The rear seat is scaled for two mid-sized adults but decently padded for three kids. Folding the 60/40 rear seatbacks to a semi-flat position adds utility to the regular Sedan's 13.2-cubic foot conventional trunk and raises the capacity of the Hatchback's cargo area from 23.8 to 44.8 cubic feet. However, the battery pack puts a big dent in cargo space on the Focus Electric.

Exterior   photo

Both the Focus sedan and hatchback embody the latest iteration of Ford's "kinetic design" styling language that gives each one a more aggressive and aerodynamic appearance. The look is effectively reinforced by a lower, sleeker windshield rake and flowing roofline set off by smartly-stylized headlamp and taillamp treatments. A relatively long wheelbase and generous front and rear track dimensions contribute to an even more planted stance. Filling its tastefully-flared fenderwells are wheel and tire packages that range from 195/65 all-season tires on 15-inch steel wheels on the Focus S Sedan to 215/55 tires with 17-inch aluminum rims on Titanium models. The top-line Focus Titanium is also available with an optional 18-inch wheel upgrade that includes 235/40 performance tires as well as a sport-tuned suspension.

Notable Standard Equipment

Even the base Focus S sedan boasts an impressive complement of power assists, air conditioning, tilt/telescoping steering column, keyless remote entry, AM/FM/CD/MP3 radio, anti-lock disc/drum brakes and front, front-side and side-curtain airbags, while the SE – now infused with many ex-SEL features – adds SYNC with MyFord Driver Connect, cruise control, folding rear seat, 4-wheel discs, programmable MyKey and 16-inch tires on alloy wheels. The Titanium trim level has leather upholstery, dual-zone climate control, push-button starting, SYNC/MyFord Touch, a 10-speaker Sony HD sound system, Sirius Satellite Radio and a 17-inch wheel and tire package. The richly-appointed Focus Electric features unique eco-fabric seat covers and adds voice-activated navigation.

Notable Optional Equipment

The Focus offers an impressive selection of model-specific upgrades. While the 6-speed dual-clutch auto-shifter and remote starting lead an intentionally modest list on the S four-door, the SE offers a comprehensive Appearance Package (leather, 17-inch alloys, foglamps, satellite radio, rear spoiler and more) and a Style Package (custom-colored leather, power moonroof, navigation, MyFord Driver Connect and Super Fuel Economy, Winter and Handling Packages); all those options are offered on all but the SFE 5-door model. Titanium buyers can choose a 5-speed manual transmission, moonroof, navigation, the Technology Package (Active Park Assist, front and rear sensors, rearview camera), Style Package, Winter Package and a Handling Package with dedicated sport suspension and 18-inch wheels and tires.

Under the Hood

All conventional 2013 Focus models are fitted with a naturally-aspirated, direct-injected 2.0-liter 4-cylinder that uses Ford's twin-independent variable camshaft timing (Ti-VCT). This smooth, free-revver makes 160 horsepower and 146 lb-ft of torque and can be paired with a 5-speed manual transmission or a 6-speed dual-clutch automatic. On the SE with Sport Package and Titanium models, the automated-manual transmission adds SelectShift capability via a rocker switch on the shift lever. Auto-shifted SE sedans with the mileage-maxing SFE Package rate a 40-mpg EPA highway rating but the economy star is the Focus Electric. With a 143-horsepower permanent-magnet motor energized by a 23 kWh lithium-ion battery pack, this ultra-clean hatchback returns a remarkable 105 MPGe combined rating from the EPA.

2.0-liter inline-4
160 horsepower @ 6,500 rpm
146 lb-ft of torque @ 4,450 rpm
EPA City/highway fuel economy: 26/36 mpg (manual), 28/38 mpg (automatic), 27/37 mpg (SelectShift automatic), 28/40 mpg (SFE trim, automatic)

Synchronous electric motor/generator
23kWh liquid-cooled lithium-ion battery pack
107kW/143 horsepower
184 lb-ft of torque
Projected per-charge range: 76 miles
EPA city/highway fuel economy equivalent: 110/99 MPGe

Pricing Notes

Positioned as a premium compact offering based on its impressive roster of advanced features and available upgrades, the 2013 Focus S and high-volume SE Sedan still start under $17,000 and $19,000 respectively with the entry-level SE hatch opening slightly under $20,000. However, the Titanium sedan and hatch push $24,000 and $25,000, respectively, in base form and can move beyond the $27-$28K marks when heavily optioned. In this ultra-price-sensitive segment, those numbers may have some buyers rethinking the relative charm of some alternative choices, particularly the Hyundai Elantra sedan and GT 5-door, both of which cost less and have a slightly better retained value. At $39,995 before any federal tax credits or state or local incentives, the Focus Electric also requires a fair bit of green from buyers looking to go greener.
Check the Kelley Blue book Fair Purchase Price to find out what customers are really paying for the 2013 Ford Focus.


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