By KBB.com Editors
KBB Expert Rating: 7.1
Completely redesigned last year, the 2013 Ford Focus goes through some trim level simplification on the conventional side of its lineup but carries over the Focus Electric unchanged and adds a new dimension to the family with the high-performance Focus ST version (reviewed separately). A dynamic player in the super-competitive compact segment, the Focus matches its Ford One global design heritage with avant-garde styling and loads of premium touches that progressively build through S, SE and Titanium trim grades. Available as a 4-door sedan or 5-door hatchback, the Focus is a match for any of its key rivals, including the Chevrolet Cruze, Dodge Dart, Honda Civic, Hyundai Elantra, Kia Forte Mazda Mazda3, Nissan Sentra and Toyota Corolla.
Delivering an outstanding mix of style and substance, the 2013 Ford Focus enriches its fundamentally solid and efficient basic package with the availability of class-leading technologies, including MyFord Touch, Active Park Assist and a PowerShift dual-clutch 6-speed automatic transmission – as well as offering a pure electric alternative.
The avant-garde kinetic design cues of the 2013 Focus won't please those with less adventurous tastes in styling, but an equally significant consideration involves its comparative pricing. While the Focus does delivers what it promises, the Chevrolet Cruze, Hyundai Elantra and Kia Forte can make legitimate cases for offering better bottom-line value.
Fully redone for 2012, the Ford Focus is largely unchanged for the 2013 model year except for the availability of a 5-speed manual transmission on the top-line Titanium trim level, the departure of the semi-premium SEL version in favor of a more comprehensively-appointed SE and the arrival of the hot, new Focus ST (reviewed separately).
Driving Impressions The Ford Focus has a robust structural foundation and features European-style suspension tuning that imparts a clear measure of fun to the driving experience. Even the base Focus S feels...comfortable yet confident and responds quickly and predictably to all driver inputs. Although ride compliance suffers a bit as you move up through the model hierarchy – and particularly on Titanium versions fitted with the optional 18-inch wheels and 40-series tires – the Focus still merits above-average handling marks across the board. Its AdvanceTrak stability control is complemented by a torque-vectoring control system that helps the Focus slice through corners with enthusiastic competence, and well-modulated anti-lock brakes (front discs and rear drums on the S, 4-wheel discs with the SE, Titanium and Electric) deliver solid, drama-free stops. While the Focus Electric does trade a measure of dynamic sportiness for its more overtly-efficient character, even this super-green sibling leaves no doubt as to its basic heritage.
Standard on Titanium trim levels, Ford's top-line infotainment and telematics package is based on an even more advanced – and now more user-friendly – application of the automaker's acclaimed SYNC voice-command system and includes a premium 10-speaker Sony sound system, with HD Radio, media hub, in-car Wi-Fi access and more.
SUPER FUEL ECONOMY (SFE) PACKAGE
Available on the auto-shifted SE 4-door sedan, the SFE Package includes auto-articulated, aero-optimizing grille shutters – an unseen mileage-enhancing element also found on most other Focus models fitted with the PowerShift transmission – as well as low rolling-resistance tires, wind-cheating wheel covers and a tasteful rear spoiler that collectively bring the car's EPA highway figure up to 40 mpg.
While not the roomiest in its class, the cabin on the Focus boasts the look and feel of a more expensive car, reinforcing that premium character with loads of soft-touch surfaces and an abundance of sound-attenuation materials. Legible instrumentation and well-positioned controls in all versions are complemented by an 8.0-inch full-color touch-screen that replaces the normal multifunction display on Titanium models with the MyFord Touch infotainment and navigation system. The rear seat is scaled for two mid-sized adults but decently padded for three kids. Folding the 60/40 rear seatbacks to a semi-flat position adds utility to the regular Sedan's 13.2-cubic foot conventional trunk and raises the capacity of the Hatchback's cargo area from 23.8 to 44.8 cubic feet. However, the battery pack puts a big dent in cargo space on the Focus Electric.Exterior
Both the Focus sedan and hatchback embody the latest iteration of Ford's "kinetic design" styling language that gives each one a more aggressive and aerodynamic appearance. The look is effectively reinforced by a lower, sleeker windshield rake and flowing roofline set off by smartly-stylized headlamp and taillamp treatments. A relatively long wheelbase and generous front and rear track dimensions contribute to an even more planted stance. Filling its tastefully-flared fenderwells are wheel and tire packages that range from 195/65 all-season tires on 15-inch steel wheels on the Focus S Sedan to 215/55 tires with 17-inch aluminum rims on Titanium models. The top-line Focus Titanium is also available with an optional 18-inch wheel upgrade that includes 235/40 performance tires as well as a sport-tuned suspension.
Even the base Focus S sedan boasts an impressive complement of power assists, air conditioning, tilt/telescoping steering column, keyless remote entry, AM/FM/CD/MP3 radio, anti-lock disc/drum brakes and front, front-side and side-curtain airbags, while the SE – now infused with many ex-SEL features – adds SYNC with MyFord Driver Connect, cruise control, folding rear seat, 4-wheel discs, programmable MyKey and 16-inch tires on alloy wheels. The Titanium trim level has leather upholstery, dual-zone climate control, push-button starting, SYNC/MyFord Touch, a 10-speaker Sony HD sound system, Sirius Satellite Radio and a 17-inch wheel and tire package. The richly-appointed Focus Electric features unique eco-fabric seat covers and adds voice-activated navigation.
The Focus offers an impressive selection of model-specific upgrades. While the 6-speed dual-clutch auto-shifter and remote starting lead an intentionally modest list on the S four-door, the SE offers a comprehensive Appearance Package (leather, 17-inch alloys, foglamps, satellite radio, rear spoiler and more) and a Style Package (custom-colored leather, power moonroof, navigation, MyFord Driver Connect and Super Fuel Economy, Winter and Handling Packages); all those options are offered on all but the SFE 5-door model. Titanium buyers can choose a 5-speed manual transmission, moonroof, navigation, the Technology Package (Active Park Assist, front and rear sensors, rearview camera), Style Package, Winter Package and a Handling Package with dedicated sport suspension and 18-inch wheels and tires.
All conventional 2013 Focus models are fitted with a naturally-aspirated, direct-injected 2.0-liter 4-cylinder that uses Ford's twin-independent variable camshaft timing (Ti-VCT). This smooth, free-revver makes 160 horsepower and 146 lb-ft of torque and can be paired with a 5-speed manual transmission or a 6-speed dual-clutch automatic. On the SE with Sport Package and Titanium models, the automated-manual transmission adds SelectShift capability via a rocker switch on the shift lever. Auto-shifted SE sedans with the mileage-maxing SFE Package rate a 40-mpg EPA highway rating but the economy star is the Focus Electric. With a 143-horsepower permanent-magnet motor energized by a 23 kWh lithium-ion battery pack, this ultra-clean hatchback returns a remarkable 105 MPGe combined rating from the EPA.
160 horsepower @ 6,500 rpm
146 lb-ft of torque @ 4,450 rpm
EPA City/highway fuel economy: 26/36 mpg (manual), 28/38 mpg (automatic), 27/37 mpg (SelectShift automatic), 28/40 mpg (SFE trim, automatic)
Synchronous electric motor/generator
23kWh liquid-cooled lithium-ion battery pack
184 lb-ft of torque
Projected per-charge range: 76 miles
EPA city/highway fuel economy equivalent: 110/99 MPGe
By Rich on Tuesday, December 16, 2014
I own this car - My approximate mileage is 38,000overall rating 9 of 10rating details
Pros: "quick, great transmission, flat handling"
Cons: "loud road noise, would like more torque"
Likely to recommend this car? (1-10): 9
"Bought this car as a commuter primarily but also to carry my family of 5 occasionally. Sport model for a nicer interior and rear disc brakes to go along with the 5spd manual for occasional autocross races. Very nice fit/finish but road noise is high and interferes with the bluetooth speakerphone. Driving dynamics are very good with a couple of exceptions - engine has very little torque at low rpm and seems to have a heavy flywheel which makes gearchanges a little weird. On the plus side high end horsepower is good and the transmission is great. In all an enjoyable car with good (34mpg) mileage that can be flexible when you need it to be."
2 people out of 2 found this review helpful
By Kiney on Monday, December 15, 2014
I own this car - My approximate mileage is 11,500overall rating 10 of 10rating details
Pros: "Fun to drive, luxury as well as utility."
Cons: "Difficult for older person to enter and exit."
Likely to recommend this car? (1-10): 8
"One of the best vehicles I've owned, first-time Ford, loved all the added features. Great Navigation and high tech. Only problem was for me, the car was difficult to enter/exit; it would be most suited to a younger more able individual."
1 person out of 1 found this review helpful
By mattc on Wednesday, December 10, 2014
I own this car - My approximate mileage is 65overall rating 9 of 10rating details
Pros: "great price for a sporty well built car"
Cons: "no satellite radio on my model, and manual seats"
Likely to recommend this car? (1-10): 10
"the car is great, I just bought it new with the ruby red color upgrade, I love it. only downside is that it has manual adjusting seats and no satellite radio."
2 people out of 3 found this review helpful
By Schnellerkerl on Thursday, December 04, 2014
I own this car - My approximate mileage is 28,000overall rating 4 of 10rating details
Pros: "Nice car - Could have been world-class."
Cons: "Double-clutch tranny."
Likely to recommend this car? (1-10): 1
"The automatic transmission in this car is an abomination and constantly have to be re-flashed. 3x in one year. And FORD has no recall. Shakes, shutters, hesitates, parking lot speeds truly befuddle the shifting patterns. And speed bumps - well they lend something else to the bad transmission. I've had cars with Double clutch and adaptive transmissions - And they don't shift like this. FORD folks say it drives like a manual - NOT! I would never had bought the car w'an Auto had I know this was an epic , continuing issue."
11 people out of 16 found this review helpful
By S.J. on Tuesday, December 02, 2014
I own this car - My approximate mileage is 66,000overall rating 3 of 10rating details
Pros: "Sharp looking car, and comfort"
Cons: "Cheap materials used, Nav not dependable, wiring"
Likely to recommend this car? (1-10): 1
"This car doesn't hold up under time. Keys aren't supposed to be able to be locked inside with Keyfob, but they do. The lack of quality in the materials used (steering wheel has a tin like material which is peeling), the Nav screen is sharp, unfortunately the Nav works about 25% of the time. In snow with the low profile build the car easily gets stuck in 3 inches or slushy roads. Can't get up a slushy road if there is any rise in grade. Terrible. Rear decking disintegrated within 6 months of ownership, replaced twice. I live in Mass, not Arizona with hot blistering sun. When dealership went to install a door key lock pad the car "wouldn't allow the system" to be overridden. Car is comfortable, but in this day and age so what. All the extra's you pay for and don't get is frustrating."
3 people out of 4 found this review helpful
By Jeff on Friday, November 28, 2014
I own this car - My approximate mileage is 11,500overall rating 7 of 10rating details
Pros: "Fast, fun and good looking. Free racing school."
Cons: "Electronic problems and poor turning radius."
Likely to recommend this car? (1-10): 5
"This car is a blast to drive. It will keep up with high performance cars costing much more. It looks great, inside and out. My Ford Touch is, as always, a nightmare. It's hard to use and is unpredictable. The 911 assist on my car has failed several times, resulting in three unsuccessful repair attempts under warranty. The turning radius is shockingly poor and if you opt for the Recaro seats, understand that they don't fit all body types. Other than this, the car is great. It drives amazingly well and returns good fuel economy if you go easy on the throttle. If I can sort out the issues with this car, I will keep it for many years. If you get one, be sure to look into ST Octane Academy. It's free if you purchase the car new and is an amazing experience. I don't know what they spend putting the school on, but I would value it at a thousand dollars or more. It's that good."
2 people out of 2 found this review helpful