2012 Ford Focus

MyFord Touch
Optional on Focus SEL models and standard on Titanium trim levels, Ford's top-line infotainment/telematics package is based on an even more advanced and expansive application of the automaker's acclaimed SYNC voice-command system and includes a premium 10-speaker Sony sound system, with HD Radio, media hub, in-car WiFi access and more.

Super Fuel Economy (SFE) Package
Available on autoshifted SE models, the SFE Package includes auto-articulated, aero-optimizing grille shutters – an unseen mileage-enhancing element also found on most other Focus models fitted with the PowerShift transmission – as well as low-rolling resistance tires, wind-cheating wheel covers and a tasteful rear spoiler that collectively bring the car's projected EPA highway figure up to 40 mpg.

Slightly roomier but with a far more upscale look and feel than its predecessor, the 2012 Focus cabin sets off a decidedly premium flavor with loads of soft-touch surfaces and an abundance of effectively integrated sound-attenuation materials. Legible instrumentation and well positioned controls in all versions are complemented by an 8.0-inch full-color touch screen that replaces the normal multifunction display on SEL/Titanium models fitted with the primo MyFord Touch infotainment/navigation system. The rear seat is scaled for two mid-sized adults but decently padded for three kids. Folding the standard/optional 60/40 rear seatbacks to a semi-flat position adds utility to the Sedan's 13.2 cubic feet conventional trunk and raises capacity of the Hatchback's rear bay from 23.8 to 44.8 cubic feet.

Both the Focus Sedan and Hatchback display the latest evolution of Ford's "kinetic design" language that is both more aggressive and more aerodynamic. While their overall footprints remains similar to the 2011 Sedan, a slightly lower roofline, longer wheelbase and substantially wider front/rear track dimensions give the 2012 Focus lineup a more planted appearance. Effectively accenting the new look are stylized headlamp/taillamp treatments and wheel/tire fitments that range from 195/65 all-season tires and 15-inch steel wheels on the Focus S Sedan to 215/55 rubber on 17-inch aluminum rims on Titanium variants – and the availability of an 18-inch upgrade that also brings 235/40 performance tires and a sport-tuned suspension.

All 2012 Focus models are fitted with a new, naturally aspirated 2.0-liter in-line four that features gasoline direct fuel-injection and Ford's twin-independent variable camshaft timing (Ti-VCT). This smooth free-revver makes 160 horsepower and 146 pound-feet of torque – 20 more ponies and 10 additional torque than its 2011 predecessor – and can be paired with a five-speed manual or a new six-speed dual-clutch automatic. On SE with Sport Package/SEL/Titanium models, the automated-manual cog changer adds SelectShift capability via a rocker switch on the shift lever. Although more enthusiastic above 3,000 rpm, the engine is a solid match for either transmission. Formal EPA figures are pending, but Ford anticipates about 10 percent better overall fuel economy and autoshifted SE Sedans fitted with the mileage-maxing SFE Package are projected to net 40 mpg on the highway.

2.0-liter in-line four
160 horsepower @ 6,500 rpm
146 lb.-ft. of torque @ 4,450 rpm
EPA City/highway fuel economy: TBD

Even more than it did with the launch of its subcompact Fiesta, Ford intends to aggressively position the 2012 Focus as a premium offering within today's compact ranks based on its impressive roster of advanced design elements and available upgrades. Although the Manufacturer's Suggested Retail Price (MSRP) on the new Focus S and high-volume SE Sedan models remains at virtual 2011 levels – under $17,000 and $18,000 respectively – the SEL Sedan starts near $21,000 while the Titanium four-door and hatch variants open in a loftier $23,000-$23,500 window and can be optioned to near $27,000 – a figure that will definitely put Ford's pricing/packaging philosophy to the ultimate real-world test. While kbb.com has yet to rate projected resale percentages on the 2012 Focus, this new and comprehensively improved package is almost certain to close the residual value gap with the Honda Civic and Mazda Mazda3, which currently lead this extremely price-sensitive segment in that critical arena.

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