Advertisement

Why ads?
Popular at KBB.com
  • Midsize Sedan Buyer's Guide
  • 10 Best Sedans Under $25,000
  • Compact Car Buyer's Guide
  • 10 Best Luxury Cars Under $35,000
Go

2010 Ford Focus

Overview
Share this page
Trading in or Selling? Know where you stand with the most up-to-date Kelley Blue Book Value at your fingertips. See your car's value

Buying this car?

2010 Ford Focus Review

By

With the profitability of its trucks and SUVs in flux, Ford is quickly moving to reassert its presence in the car-based side of the market. To that end, its smallest and most fuel-efficient U.S. entry, the Focus, receives a modest upgrade this year with improvements centering around driving dynamics, safety and available features. Although basic platform engineering from the '07 model carries over for 2010, an improved roster of standard equipment in all four trim levels; S, SE, SES and SEL should help keep the Focus competitive. Ford hopes the Focus' combination of affordable pricing and nifty features, such as the SYNC audio system, will help lure away customers long accustomed to shopping the likes of the Honda Civic and Toyota Corolla.

You'll Like This Car If...

A progressive look, more refined handling and additional features make the 2010 Ford Focus an even more appealing choice for drivers seeking a value-oriented American compact. However, it's the SYNC system that really sets it apart from all of its competitors, particularly for those who use their cars as mobile offices or entertainment centers.

You May Not Like This Car If...

Those seeking the versatility of a compact hatchback may be turned off by the trunk-only body style of the 2010 Focus Sedan and Coupe.

What's New for 2010

New standard equipment for 2010 includes anti-lock brakes (ABS), traction and stability control, remote keyless entry, power door locks, MyKey configurable key and a driver's message center. SE, SES and SEL models receive a perimeter alarm, while a new SE Sedan Appearance Package adds 15-inch alloy wheels, decklid spoiler and fog lamps. Also new this year is the available SYNC communications system with Traffic, Directions and Information, which can provide traffic updates as well as turn-by-turn directions.

Driving the Focus

Driving Impressions Handling has always been a Focus strong suit, and the recent comprehensive revamp of its fully independent suspension, coupled with a stiffer body structure, adds even more poise and control...

in that department. A rear anti-roll bar, Euro-style chassis tuning and larger 16-inch aluminum wheels (17 on the SES Coupe) wrapped in premium Pirelli tires make the SES the standout player as the roads get twisty. Large front disc and rear drum brakes improve stopping power, and all models feature anti-lock system with traction and stability control. Generous sound proofing, an acoustic windshield and thicker side glass help to lower cabin noise levels. While not the quickest car in its class, the 2010 Focus does deliver decent gas mileage, which should please those who favor efficiency over exhilaration.

SYNC In-Car Communications System
Developed in conjunction with Microsoft, this state-of-the-art in-car hands-free cell phone and personal media player interface is remarkably functional and amazingly affordable at under $500.

Optional Leather Upholstery
Available on SES and standard on SEL models, it adds a touch of class to the interior of either the coupe or sedan.

2010 Ford Focus Details
Interior

Inside, the Focus displays functionality and boasts upgraded materials. The "organic" dash contouring that made the original Focus so youth-oriented gives way to a more traditional design, netting improved storage spaces, better-positioned controls and attractive ice-blue backlighting. Gauge faces are black on the S and white on SE, SEL and SES models, and a dash-top display graces the interior of all models. The large central accent panel, tan or black on S and SE, has an upscale brushed-nickel finish on the SES and SEL. Redesigned bucket seats provide more comfort and support up front, while the 60/40-split rear bench can handle two average-sized adults or three kids and adds utility to the 13.8 cubic-foot trunk.

Exterior
2010 Ford Focus photo

The latest Focus borrows design cues from the more angular Edge and Fusion, gaining crisply-chiseled character lines and a chrome bar grille that help align it more closely with other Ford vehicles. Base S models come with 15-inch steel wheels; the SE gets alloy rims of the same size. The SES and SEL variants move up to 16-inchers, while the SES Coupe rides on larger 17-inch wheels. Chrome faux side vents add a bit of bling to the front quarter panels of SE, SES and SEL models and the top-line Focus also has body-color door handles and side mirrors and gets a subtle rear decklid spoiler.

Notable Equipment
Standard Equipment

Even the Focus S boasts a respectable basic roster of features, including high-efficiency air conditioning, a tilt steering column, dual 12-volt powerpoints and front, front-side and side-curtain airbags. It also includes an AM/FM/CD/MP3 sound system with auxiliary audio input, power locks, remote keyless entry, anti-lock brakes (ABS) and traction and stability control. The SE, SES and SEL trims add power windows, power mirrors and unique alloy wheels (15-inch on SE, 16-inch on SEL and 17-inch on SES Coupe). Moving up to the SES and SEL adds a leather-wrapped steering wheel with audio and cruise control switchgear, upgraded interior trim, an auto-dimming rear-view mirror, fog lamps and the slick SYNC in-car communications system.

Optional Equipment

All models can be fitted with an electrochromic rearview mirror – with or without Homelink and compass – remote starting for cars with automatic transmission and SIRIUS Satellite Radio. The SE offers the Driver's Group Package (cruise control, leather-wrapped steering wheel with auxiliary audio controls, electrochromic rear-view mirror), the SE Appearance Package and the Moon and Tune Package (power moonroof and 190-watt audiophile sound system with six-disc CD/MP3 changer, eight speakers and subwoofer). Other options include factory-installed ambient interior lighting, the SYNC audio system and leather seats (optional on SES, standard on SEL).

Under the Hood

The Focus offers two variations on the existing 2.0-liter twin-cam Duratec four-cylinder engine. In Federal form, the engine makes 140 horsepower (143 in the Coupe) whether it's paired with the standard five-speed manual transmission or optional four-speed automatic. The "California-spec" engine, mandated in five states, makes only 132 horsepower but qualifies for Partial Zero Emissions Vehicle (PZEV) status. While both engines get similar fuel economy numbers in the city, the manual gearbox raises the official highway number from 34 to 35 mpg. Choosing to shift for yourself also results in a bit more spirited acceleration; but even with the automatic, any Focus can cope easily with in-town traffic, freeway on-ramps and highway travel.

2.0-liter in-line 4
140 horsepower @ 6000 rpm
143 horsepower @ 6000 rpm (Coupe)
136 lb.-ft. of torque @ 4250 rpm
EPA city/highway fuel economy: 24/35 (manual), 24/34 (automatic)

2.0-liter in-line 4
132 horsepower @ 6000 rpm (PZEV)
133 lb.-ft. of torque @ 4250 rpm
EPA city/highway fuel economy: 24/35 (manual), 24/34 (automatic)

Trading in or Selling? Know where you stand with the most up-to-date Kelley Blue Book Value at your fingertips. See your car's value

Buying this car?

2010 Ford Focus Consumer Reviews

Overall Rating
8.8
Out of 10

Based on 431 Ratings for the 2008 - 2011 models.

Review this car
  • Value
    9.0/10
    Quality
    8.7/10
  • Reliability
    9.2/10
    Performance
    8.8/10
  • Comfort
    8.7/10
    Styling
    8.8/10

Best vehicle I've ever had.

By on Monday, March 02, 2015

I own this car - My approximate mileage is 41,100

10 9.0
overall rating 9 of 10rating details

Reviewer Ratings

Overall Rating
9/10
Value
9/10
Reliability
9/10
Quality
9/10
Performance
9/10
Styling
8/10
Comfort
8/10

Likely to recommend this car? (1-10): 10

"I think the window sticker had it rated at 35 mpg on highway....i regularly get 36 to 40 mpg and on one trip got 44.2. Don't know what's up with that but I love it. I previously had a 2005 Focus that seemed so loud and really seemed to labor going up hills. This 2009 runs so smoothly and quietly and goes up even the steep hills effortlessly. Love this car......41,000 miles and never a problem!!!!!"

1 person out of 2 found this review helpful

EXTREMELY reliable

By on Monday, March 02, 2015

I own this car - My approximate mileage is 165,000

10 10.0
overall rating 10 of 10rating details

Reviewer Ratings

Overall Rating
10/10
Value
9/10
Reliability
10/10
Quality
9/10
Performance
9/10
Styling
5/10
Comfort
6/10

Pros: "reliability, Sync, MPG"

Cons: "comfort, build quality"

Likely to recommend this car? (1-10): 10

"This car has taken a BEATING in it's lifetime. Average well over 20K city miles a year, and have only had to replace wheel bearings in that time (aside from scheduled maintenance). It still gets well over 30MPG highway. I've been most impressed with this little car. It handles great. It tends to have clunking noises. SYNC is a great feature, although it often doesn't interact too well with Apple products. I tend to use USB flash drives as my on-board music system. It is a bit small, and the seats aren't the most comfortable. It does tend to eat tires and brakes. I'd definitely recommend this, especially over the more expensive Civic/Corolla."

1 person out of 1 found this review helpful

peppy safe and fun

By on Saturday, February 28, 2015

I own this car - My approximate mileage is 51,500

10 10.0
overall rating 10 of 10rating details

Reviewer Ratings

Overall Rating
10/10
Value
10/10
Reliability
10/10
Quality
10/10
Performance
10/10
Styling
9/10
Comfort
10/10

Pros: "reliable, peppy, safe, a joy to drive"

Cons: "none"

Likely to recommend this car? (1-10): 10

"we have owned ours since new and it is an amazing car. very roomy for its size, gets attention even though it isn't flashy, is very peppy gets amazing gas mileage and is very reliable"

Im a Ford person will not change

By on Friday, February 27, 2015

I own this car - My approximate mileage is 197,000

10 10.0
overall rating 10 of 10rating details

Reviewer Ratings

Overall Rating
10/10
Value
9/10
Reliability
10/10
Quality
10/10
Performance
10/10
Styling
10/10
Comfort
10/10

Pros: "great gass milage, dependable"

Cons: "call owners after 1 to 2 years of ownership"

Likely to recommend this car? (1-10): 10

"I have bought 3 others: 3 trucks before my car and very reliable and great gas millage. Others are trying to put me in a Chevy and other cars and trucks but I said no. I had my brother buy a 250 super cab extended bed, and my ex husband bought a 150 extended cab in witch I sold it to them when I sold Fords. Happy with ford even when I was a kid and worked with them in my teens."

solid, dependable transportation

By on Friday, February 27, 2015

I own this car - My approximate mileage is 175,000

10 9.0
overall rating 9 of 10rating details

Reviewer Ratings

Overall Rating
9/10
Value
8/10
Reliability
10/10
Quality
9/10
Performance
8/10
Styling
8/10
Comfort
8/10

Likely to recommend this car? (1-10): 9

"was leery at first about buying Ford, but Chevy and Mopar let me down one too many times. Was glad I bought this car, the only problem I ever had was an a/c problem (evaporator) at about 140,000 miles."

car runs smooth, gets good gas mileage and comfort

By on Tuesday, February 24, 2015

I own this car - My approximate mileage is 35,000

10 9.0
overall rating 9 of 10rating details

Reviewer Ratings

Overall Rating
9/10
Value
8/10
Reliability
10/10
Quality
9/10
Performance
8/10
Styling
8/10
Comfort
9/10

Pros: "Riding comfort, mpg, appearance outside and in"

Cons: "Not for large people"

Likely to recommend this car? (1-10): 10

can carry 5 people comfortably

"Even though it comes with a 4-cylinder engine it has great p/u and go. Has alloy wheels and tires only have 5,000 miles on them. When you put the 2 back seats down you have a large space for cargo. Automatic with o/d, Sirius radio connections, keyless entry, power windows/locks/side mirrors. Smooth ride and over 30 mpg on freeway driving. ABS breaks and front and side air bags. new floor mats. Tilt steering and a/c"

can carry 5 people comfortably

Share this page

Advertisement

Why ads?
Trading in or Selling? Know where you stand with the most up-to-date Kelley Blue Book Value at your fingertips. See your car's value

Buying this car?