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2010 Ford Flex

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2010 Ford Flex Review

KBB Editors' Overview

By KBB.com Editors


The 2010 Flex is Ford's newest and arguably most attractive crossover SUV. Designed to carry seven passengers, yet achieve the same kind of fuel economy as a mid-size sedan, the Flex is part of a growing trend away from V8-powered leviathans and toward more space efficient vehicles, particularly when towing is not a high priority, although the addition of the EcoBoost power option enhances the Flex's towing ability markedly. If all you need is room, a minivan or mid-size SUV could certainly do the trick, but neither have the cutting-edge cool the Flex seems to ooze. With room for lots of their friends, an optional built-in refrigerator and the technology-friendly SYNC audio system, the Flex can easily transform itself from family transport to Friday-night cruiser with just a turn of the ignition.

You'll Like This Car If...

If you've outgrown the need for your minivan, or you're just getting to the point where you think you might need one, the 2010 Ford Flex offers much of the same versatility in a package you'll be proud to show off to friends and co-workers.

You May Not Like This Car If...

If you need a vehicle that can tow more than 4,500 pounds, the Flex takes a back seat to its larger, V8-powered siblings, the Explorer and Expedition. Functionally, the Flex's third-row seat is not as roomy or easy to reach as the Chevrolet Traverse's.

What's New for 2010

The big news for 2010 is the availability of Ford's 355-horsepower twin-turbo 3.5-liter EcoBoost V6 engine. Other items of note include an updated SYNC system with turn-by-turn direction and traffic updates; the MyKey system, which allows the vehicle's owner to set limits on top speed and radio volume and Pull-Drift Compensation, which automatically helps drivers offset pulling or drifting caused by strong crosswinds or uneven pavement.

Driving It Driving Impressions

The 2010 front-wheel drive Ford Flex SE has a Manufacturer's Suggested Retail Price (MSRP) starting around $29,000, while the SEL starts closer to $32,000 and the all-wheel-drive version is past the $34,000 mark; a fully-loaded Limited with the EcoBoost V6 tops out around $50,000. The Flex's pricing is in line with competitors such as the Chevrolet Traverse and Honda Pilot, but slightly higher than a comparably-equipped Hyundai Veracruz. To make your best deal, be sure to check the Fair Purchase Price, which shows the typical Flex transaction prices being paid in your area. As for resale value, Kelley Blue Book expects the Flex to hold a good portion of its original purchase price, surpassing the Hyundai Veracruz but falling slightly behind the Honda Pilot and Chevrolet Traverse.

Favorite Features

Rear-Console Refrigerator
The ideal option for long trips with the kids, the rear-console refrigerator can hold up to seven 12-ounce cans. And, with a low of 23 degrees Fahrenheit, it can double as a mini ice cream cart.

SYNC Communications System
One of the best audio options in the industry, the SYNC communications system features a voice-activated command center that can access music from an attached MP3 player, pick up and place calls from a Bluetooth-enabled cell phone and even speak incoming text messages.

Vehicle Details Interior   photo

Here is where the 2010 Ford Flex really shines over the competition. From its innovative interior features, including an available center-console refrigerator and massive four-panel Vista skylight, to the high quality look and feel of its interior parts, the Flex excites the senses. Ford's extensive use of interior lighting adds a rich ambience at night and is complemented by such lavish details as the diamond sew pattern on the Limited trim's leather seats. Accommodations for front and second-row passengers are quite generous, but the third-row seat is short on legroom and the second and third-row seatbacks are a bit low, requiring taller passengers to fully extend the head restraints. Available power-adjustable pedals help any size driver feel comfortable behind the wheel. And, when not carrying human cargo, the Flex's front-passenger, second and third-row seats can be folded flat to create a massive level load floor.

Exterior   photo

The Flex's modern exterior strikes a chord with so many people because it seems both familiar and new at the same time. The parallel groves running down its sides are a variation on the old wood-paneled wagons of the 60s and 70s, a design element that works in conjunction with the aluminum-plated rear hatch and optional contrasting roof paint. You can see subtle hints of Scion xB and MINI Cooper in the Flex's reflection, yet its boxy, upright sides and bold front end are pure Ford. The large wheels and low ground clearance may not be well-suited for off-road adventures, but they combine to give the Flex a very agreeable driving experience – and a just plain cool look.

Notable Standard Equipment

The 2010 Ford Flex comes in three trim levels: SE, SEL and Limited. Standard equipment includes Ford's keypad keyless entry, a six-way power driver's seat, tilt/telescopic steering wheel (late availability), front and rear air conditioning, an MP3-compatible CD player and a leather-wrapped steering wheel with controls for cruise control and audio. Moving up the top-of-the-line Limited trim brings heated front seats, a 10-way power driver's seat with memory, Sony Premium audio with Ford SYNC communications system, DVD navigation, leather interior, a power rear liftgate, dual-zone automatic climate control and 19-inch polished aluminum wheels. Standard safety equipment on all models includes three-row side-curtain airbags and AdvanceTrac electronic stability and traction control with Roll Stability Control.

Notable Optional Equipment

Options vary by trim and include a 355-horsepower EcoBoost V6 (SEL and Limited), voice-activated navigation system (SEL), rear backup camera, power rear liftgate, heated second-row seats with power Autofold mode, second-row captain's-chair seating with rear-console refrigerator, four-panel Vista roof, all-wheel drive, a contrasting painted top, remote start and a rear-seat DVD entertainment system.

Under the Hood

Ford now offers two powertrain options for the Flex. Optional on SEL and Limited trims is the new EcoBoost V6, which mates the 3.5-liter engine with gasoline direct injection and twin turbochargers to produce an impressive 355 horsepower. Ford claims the EcoBoost engine delivers V8-like performance with V6-like fuel economy, and its 16/22-mpg fuel economy mirrors that of the all-wheel-drive version equipped with the standard V6. Flex's equipped with EcoBoost also feature all-wheel-drive as standard equipment. The standard engine on all trims is a 3.5-liter V6 engine with variable valve timing attached to a six-speed automatic transmission. The smooth and efficient V6 generates a respectable 262 horsepower and 248 pound-feet of torque, not the best in class but certainly far from being tagged as anemic. Fuel economy is near the top of its class, with an estimated 17 miles per gallon city and 24 highway. All-wheel-drive models earn slightly lower estimates.

3.5-liter V6
262 horsepower @ 6250 rpm
248 lb.-ft. of torque @ 4500 rpm
EPA city/highway fuel economy: 17/24 (FWD), 16/22 (AWD)

3.5-liter V6, twin turbocharged
355 horsepower @ 5700 rpm
350 lb.-ft. of torque @ 3500 rpm
EPA city/highway fuel economy: 16/22

Pricing Notes

The 2010 front-wheel drive Ford Flex SE has a Manufacturer's Suggested Retail Price (MSRP) starting around $29,000, while the SEL starts closer to $32,000 and the all-wheel-drive version is past the $34,000 mark; a fully-loaded Limited with the EcoBoost V6 tops out around $50,000. The Flex's pricing is in line with competitors such as the Chevrolet Traverse and Honda Pilot, but slightly higher than a comparably-equipped Hyundai Veracruz. To make your best deal, be sure to check the Fair Purchase Price, which shows the typical Flex transaction prices being paid in your area. As for resale value, Kelley Blue Book expects the Flex to hold a good portion of its original purchase price, surpassing the Hyundai Veracruz but falling slightly behind the Honda Pilot and Chevrolet Traverse.

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