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2010 Ford Flex

Overview
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2010 Ford Flex Review

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The 2010 Flex is Ford's newest and arguably most attractive crossover SUV. Designed to carry seven passengers, yet achieve the same kind of fuel economy as a mid-size sedan, the Flex is part of a growing trend away from V8-powered leviathans and toward more space efficient vehicles, particularly when towing is not a high priority, although the addition of the EcoBoost power option enhances the Flex's towing ability markedly. If all you need is room, a minivan or mid-size SUV could certainly do the trick, but neither have the cutting-edge cool the Flex seems to ooze. With room for lots of their friends, an optional built-in refrigerator and the technology-friendly SYNC audio system, the Flex can easily transform itself from family transport to Friday-night cruiser with just a turn of the ignition.

You'll Like This Car If...

If you've outgrown the need for your minivan, or you're just getting to the point where you think you might need one, the 2010 Ford Flex offers much of the same versatility in a package you'll be proud to show off to friends and co-workers.

You May Not Like This Car If...

If you need a vehicle that can tow more than 4,500 pounds, the Flex takes a back seat to its larger, V8-powered siblings, the Explorer and Expedition. Functionally, the Flex's third-row seat is not as roomy or easy to reach as the Chevrolet Traverse's.

What's New for 2010

The big news for 2010 is the availability of Ford's 355-horsepower twin-turbo 3.5-liter EcoBoost V6 engine. Other items of note include an updated SYNC system with turn-by-turn direction and traffic updates; the MyKey system, which allows the vehicle's owner to set limits on top speed and radio volume and Pull-Drift Compensation, which automatically helps drivers offset pulling or drifting caused by strong crosswinds or uneven pavement.

Driving the Flex

Driving Impressions The 2010 front-wheel drive Ford Flex SE has a Manufacturer's Suggested Retail Price (MSRP) starting around $29,000, while the SEL starts closer to $32,000 and the all-wheel-drive version is past...

the $34,000 mark; a fully-loaded Limited with the EcoBoost V6 tops out around $50,000. The Flex's pricing is in line with competitors such as the Chevrolet Traverse and Honda Pilot, but slightly higher than a comparably-equipped Hyundai Veracruz. To make your best deal, be sure to check the Fair Purchase Price, which shows the typical Flex transaction prices being paid in your area. As for resale value, Kelley Blue Book expects the Flex to hold a good portion of its original purchase price, surpassing the Hyundai Veracruz but falling slightly behind the Honda Pilot and Chevrolet Traverse.

Rear-Console Refrigerator
The ideal option for long trips with the kids, the rear-console refrigerator can hold up to seven 12-ounce cans. And, with a low of 23 degrees Fahrenheit, it can double as a mini ice cream cart.

SYNC Communications System
One of the best audio options in the industry, the SYNC communications system features a voice-activated command center that can access music from an attached MP3 player, pick up and place calls from a Bluetooth-enabled cell phone and even speak incoming text messages.

2010 Ford Flex Details
2010 Ford Flex photo Interior

Here is where the 2010 Ford Flex really shines over the competition. From its innovative interior features, including an available center-console refrigerator and massive four-panel Vista skylight, to the high quality look and feel of its interior parts, the Flex excites the senses. Ford's extensive use of interior lighting adds a rich ambience at night and is complemented by such lavish details as the diamond sew pattern on the Limited trim's leather seats. Accommodations for front and second-row passengers are quite generous, but the third-row seat is short on legroom and the second and third-row seatbacks are a bit low, requiring taller passengers to fully extend the head restraints. Available power-adjustable pedals help any size driver feel comfortable behind the wheel. And, when not carrying human cargo, the Flex's front-passenger, second and third-row seats can be folded flat to create a massive level load floor.

Exterior
2010 Ford Flex photo

The Flex's modern exterior strikes a chord with so many people because it seems both familiar and new at the same time. The parallel groves running down its sides are a variation on the old wood-paneled wagons of the 60s and 70s, a design element that works in conjunction with the aluminum-plated rear hatch and optional contrasting roof paint. You can see subtle hints of Scion xB and MINI Cooper in the Flex's reflection, yet its boxy, upright sides and bold front end are pure Ford. The large wheels and low ground clearance may not be well-suited for off-road adventures, but they combine to give the Flex a very agreeable driving experience – and a just plain cool look.

Notable Equipment
Standard Equipment

The 2010 Ford Flex comes in three trim levels: SE, SEL and Limited. Standard equipment includes Ford's keypad keyless entry, a six-way power driver's seat, tilt/telescopic steering wheel (late availability), front and rear air conditioning, an MP3-compatible CD player and a leather-wrapped steering wheel with controls for cruise control and audio. Moving up the top-of-the-line Limited trim brings heated front seats, a 10-way power driver's seat with memory, Sony Premium audio with Ford SYNC communications system, DVD navigation, leather interior, a power rear liftgate, dual-zone automatic climate control and 19-inch polished aluminum wheels. Standard safety equipment on all models includes three-row side-curtain airbags and AdvanceTrac electronic stability and traction control with Roll Stability Control.

Optional Equipment

Options vary by trim and include a 355-horsepower EcoBoost V6 (SEL and Limited), voice-activated navigation system (SEL), rear backup camera, power rear liftgate, heated second-row seats with power Autofold mode, second-row captain's-chair seating with rear-console refrigerator, four-panel Vista roof, all-wheel drive, a contrasting painted top, remote start and a rear-seat DVD entertainment system.

Under the Hood

Ford now offers two powertrain options for the Flex. Optional on SEL and Limited trims is the new EcoBoost V6, which mates the 3.5-liter engine with gasoline direct injection and twin turbochargers to produce an impressive 355 horsepower. Ford claims the EcoBoost engine delivers V8-like performance with V6-like fuel economy, and its 16/22-mpg fuel economy mirrors that of the all-wheel-drive version equipped with the standard V6. Flex's equipped with EcoBoost also feature all-wheel-drive as standard equipment. The standard engine on all trims is a 3.5-liter V6 engine with variable valve timing attached to a six-speed automatic transmission. The smooth and efficient V6 generates a respectable 262 horsepower and 248 pound-feet of torque, not the best in class but certainly far from being tagged as anemic. Fuel economy is near the top of its class, with an estimated 17 miles per gallon city and 24 highway. All-wheel-drive models earn slightly lower estimates.

3.5-liter V6
262 horsepower @ 6250 rpm
248 lb.-ft. of torque @ 4500 rpm
EPA city/highway fuel economy: 17/24 (FWD), 16/22 (AWD)

3.5-liter V6, twin turbocharged
355 horsepower @ 5700 rpm
350 lb.-ft. of torque @ 3500 rpm
EPA city/highway fuel economy: 16/22

Trading in or Selling? Know where you stand with the most up-to-date Kelley Blue Book Value at your fingertips. See your car's value

Buying this car?

2010 Ford Flex Consumer Reviews

Overall Rating
9.1
Out of 10

Based on 206 Ratings for the 2009 - 2015 models.

Review this car
  • Value
    9.0/10
    Quality
    9.1/10
  • Reliability
    9.3/10
    Performance
    9.2/10
  • Comfort
    9.5/10
    Styling
    9.4/10

A well-executed multi-mover

By on Tuesday, April 21, 2015

I own this car - My approximate mileage is 50,000

10 9.0
overall rating 9 of 10rating details

Reviewer Ratings

Overall Rating
9/10
Value
10/10
Reliability
10/10
Quality
9/10
Performance
9/10
Styling
8/10
Comfort
9/10

Pros: "Practical, well-made, QUIET, easy in/out"

Cons: "expensive,depreciates fast, no arm rests for rear"

Likely to recommend this car? (1-10): 10

"I'm very satisfied with this vehicle and would recommend it to anyone. My complaints are few. Probably the biggest are these: 1) The lack of arm rests on the rear passengers. You really miss something to rest your arm upon when you sit back there. 2) I can fault the Ford Sync system (thanks Microsoft) as well for being balky and clunky, but I rarely use Sync because the on-board navigation is all I need and it is independent of Sync. 3) I would rate the on-board navigation at 8 out of 10. I have seen better Nav systems that automatically detect traffic issues for example, and it can get confused trying to find locations within or around shopping malls, but all-in-all, it works very satisfactorily. I hear that Ford wants $150 for navigation map updates, though, which is absolutely ridiculous. 4) The center console is extremely awkward to open due to its position and length. The lid is so long that trying to open it while driving could very easily be a safety hazard. Other than those things, I am very happy with the vehicle. The fit/finish and materials quality are very good to excellent, and it is quiet on the road. I can depend on 21 mpg and occasionally get a tad more. The 285hp V6 is quite adequate. The controls have a quality feel to them. The display options for the dash are useful. I have had NO issues with the vehicle in 2 years and 50k miles. It is an expensive vehicle for what you get, compared to others like Honda Odyssey or Toyota Sienna, and Ford has traditionally had trouble with quality in their prior minivan products (notoriously, the Windstar), so I suppose that's the cause for the market resistance to the Flex and its high depreciation, but I think that they hit the mark this time, or at least got VERY close."

2 people out of 2 found this review helpful

Would buy again.

By on Thursday, April 02, 2015

I own this car - My approximate mileage is 52,000

10 9.0
overall rating 9 of 10rating details

Reviewer Ratings

Overall Rating
9/10
Value
10/10
Reliability
10/10
Quality
9/10
Performance
10/10
Styling
9/10
Comfort
10/10

Likely to recommend this car? (1-10): 10

"Basically love the vehicle.Very quiet.Easy handling.Great on the road.Has been very reliable. Only complaint is the unpredictable Sync system.Frustrating at times.Have heard similar complaints about other makes of autos. Would buy again."

14 people out of 28 found this review helpful

Simply outstanding vehicle

By on Wednesday, April 01, 2015

I own this car - My approximate mileage is 55,000

10 10.0
overall rating 10 of 10rating details

Reviewer Ratings

Overall Rating
10/10
Value
10/10
Reliability
10/10
Quality
10/10
Performance
10/10
Styling
10/10
Comfort
10/10

Pros: "Comfortable, Spacious, Good mpg for large car"

Cons: "Perhaps cup holder utility"

Likely to recommend this car? (1-10): 10

"I've owned or driven a lot vehicles of various makes & sizes. This one is way ahead of whatever the second choice might be. Extremely comfortable ride, very responsive & stable handling, spacious with plenty of room for the big & tall yet comfy & secure for the short & small. Good view all around - better than any others that I recall. Very satisfied with fuel mpg for a large, heavy vehicle - approx. 22.5 mpg over the 56,000 miles so far, don't remember a tank under 20 mpg, not uncommon to get 26.5 for a tank all highway miles. Has plenty of power & stability even pulling about 4,000 pound trailer. The ride & handling are firm & definitive - not mushy and wallowy like some "luxury" vehicles I've driven, therefore, if you want the mushy floating feeling, it may not be as comfortable for you. Only a couple of minor issues that were quickly remedied by the dealer under warranty."

Best Car I have ever owned!

By on Monday, March 23, 2015

I own this car - My approximate mileage is 26

10 10.0
overall rating 10 of 10rating details

Reviewer Ratings

Overall Rating
10/10
Value
10/10
Reliability
10/10
Quality
10/10
Performance
10/10
Styling
10/10
Comfort
10/10

Pros: "Style, Comfort, Speed, Storage, TON of cup holders"

Cons: "Nothing. Clearance takes getting used to after 150"

Likely to recommend this car? (1-10): 10

"The flex on first sight for me was love! LOVE the shape, once I got in it was a done deal! Rides SOOO smooth but has the ECOBOOST to get me going where I need in a jiffy! Would highly recommend this car to anyone! Mother in law bought one after going on a road trip with us! Best long distance car average money can buy! AWD has no problem getting me up in to the Salt lake canyons If you haven't test drove one go do it!"

3 people out of 6 found this review helpful

Excellent quality. Loads of power, great performer

By on Saturday, February 28, 2015

I own this car - My approximate mileage is 145,000

10 10.0
overall rating 10 of 10rating details

Reviewer Ratings

Overall Rating
10/10
Value
10/10
Reliability
9/10
Quality
9/10
Performance
10/10
Styling
10/10
Comfort
9/10

Pros: "Great crossover vehicle. Performs well, 21.5 MPG"

Likely to recommend this car? (1-10): 10

"Bought my 2009 Flex Limited used in 2011, with 40,000 miles. The engine performs very well. The transmission takes some getting used to, because it's shifting a lot, but it teaches you to drive better. I've driven two times from California. to Oklahoma, and it is the most comfortable car ever. Even after hundreds of miles on the road, it's so comfortable. I can't say enough about the sync system, it accepts voice commands for almost everything, and it actually understands what you're saying. Also recognizes my 500 gig hard drive I have 20,000 songs available at the touch of a button. I tow a small trailer with it, and it does great ! The only compliant I have is both catalytic converters failed at 72,000 & 75,000 miles (just beyond the warranty period) and they were dealer items still, so that was $1,200 to pass smog... Rich.."

9 people out of 17 found this review helpful

trouble from the start

By on Thursday, February 26, 2015

I own this car - My approximate mileage is 98,900

10 3.0
overall rating 3 of 10rating details

Reviewer Ratings

Overall Rating
3/10
Value
3/10
Reliability
1/10
Quality
3/10
Performance
3/10
Styling
9/10
Comfort
9/10

Pros: "great design, smooth ride"

Cons: "reliability"

Likely to recommend this car? (1-10): 1

"My first new car ever!!! It was suppose to be reliable. I have never had as many issues with any other car I've owned. My 2009 Ford Flex was everything I wanted and it drove like a dream..Then things would go wrong. Most recently my car doesn't turn off when the ignition is off and the key is out. Dash lights flash horns go off series of clicking noises car dies. dealership can't find anything wrong in the 2xs this has happened. Just got car back today from dealer who had it for 3 days, had car 4 hours and was strand with my 2 kids in a parking lot in freezing temperatures. My extended warranty is up in a few days and feel like the dealer is just running the warranty out instead of fixing the car."

6 people out of 9 found this review helpful

My video 

2009 ford flex computer goes crazy

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Trading in or Selling? Know where you stand with the most up-to-date Kelley Blue Book Value at your fingertips. See your car's value

Buying this car?