By KBB.com Editors
KBB Expert Rating: 7.3
The Ford Fiesta may be the only American sub-compact that can truly stand up to the Honda Fit and Toyota Yaris. Slick Eurostyle looks, impressive 29/39-mpg fuel economy and true fun-to-drive chassis tuning do the trick. But, in addition, the Fiesta loads on features unexpected in this class, including wild interior and exterior colors, a version of Ford's SYNC audio and communications system, electronic stability control, remote engine start and a dual-clutch automatic transmission. For 2013, the Ford Fiesta is available as a 4-door sedan and a 5-door hatchback, in S, SE and Titanium trim packages. Prices range from $13,995 for a base S Sedan to over $23,000 for a loaded Titanium Hatch. It's lots of car for the money.
If you're looking for a fuel-efficient small car, but you don't want to sacrifice the interior quality or modern features usually found only on larger, more expensive models, the 2013 Ford Fiesta sub-compact is an easy choice.
More than the vehicle itself, the Ford Fiesta's order sheet has been revised for 2013 creating a new, more rational alignment of equipment and feature packages. There are now three distinct trim levels – S, SE and Titanium – each of which is available on both Sedan and Hatch body styles.
Driving Impressions When the Fiesta was first introduced to the U.S., we expected Ford to water down the European version's excellent chassis. But, to our delight, the great road manners remained intact....On the highway, the Fiesta delivers a ride that is both comfortable and controlled. Push the car through a curving on-ramp or twisting back road and you'll enjoy its balance, response and communication. We're not big fans of electric power steering, which generally compromises driving feel, but the Fiesta's system is quite good. On the downside, the Fiesta's 120-hp 4-cylinder engine can feel a little weak. With the 5-speed manual transmission, you can keep the revs up and wring out fair acceleration, but the automatic – though a sophisticated dual-clutch design – lacks a manual-control option so you're at the mercy of the transmission computer for your fun and forward progress.
Ford's voice-controlled SYNC infotainment system continues to grow ever more robust and desirable.
INTEGRATED BLIND-SPOT MIRRORS
Standard on the side mirrors of every 2013 Ford Fiesta are small, convex secondary mirrors that find cars hiding in those nebulous areas between peripheral vision and mirror coverage.
To find a reason to pick the Fiesta over its Asian competitors, look inside. Ford has done a masterful job with the Fiesta's interior styling and execution, offering a number of distinctive interior choices, such as white/black leather seating, contrasting piping and plum leather seating surfaces. Soft-touch materials are where you want them (armrest, console lid, steering wheel) and high-end options include heated front seats, push-button start and multi-color selectable ambient lighting. Navigation is not available, something most of its competitors offer, but between affordable accessory units and smart phones with GPS functions, this omission does not feel serious.Exterior
The 2013 Ford Fiesta subcompact comes in 4-door sedan and 5-door hatchback versions. Both are functional and blessed with strong character lines, befitting the savvy young buyers Ford is after. The Hatch has been equipped and positioned as the primary model, which makes sense in this class. Thankfully, cheap-looking unpainted parts and ugly wheel covers are nowhere in sight; even the least-expensive Fiesta looks upscale. You can add sporty 17-inch aluminum wheels, keyless-entry keypads and a host of bright paint colors.
A 2013 Ford Fiesta S sedan includes air conditioning, 4-speaker AM/FM sound system with auxiliary audio input jack, tilt/telescope steering wheel, a 5-speed manual transmission and the same fun suspension and powertrain found in every Fiesta. It also gets all the safety goodies, like electronic stability control and seven airbags – including the category's first driver's-side knee airbag. Base-model limitations include 15-inch covered steel wheels, roll-'em-up manual crank windows and not even the option of SYNC or SIRIUS Satellite radio.
A fully-loaded 2013 Ford Fiesta Titanium includes a 6-speed automatic transmission, leather seats, moonroof, keyless entry and start, voice-controlled SYNC smart phone integration, steering-wheel-mounted audio and cruise controls, heated seats, satellite radio and a trip computer. Step back five or 10 years, read that list again, and try to imagine the price – and badge – on such a car.
The 2013 Ford Fiesta's 4-cylinder engine is capable enough, but it's more notable for its fuel efficiency than its power. Transmission choices are a 5-speed manual and a 6-speed automatic, Ford's first dual-clutch transmission. Compared to a traditional automatic, the "PowerShift" unit delivers more direct engagement, faster shifts and greater fuel economy. To attain the much-hyped 40-mpg highway fuel-economy rating, you have to order the Super Fuel Economy (SFE) Package, which makes the car a bit more aerodynamic, a tad lighter and slightly less glued to the road thanks to harder mileage-maxing tires.
120 horsepower @ 6,350 rpm
112 lb-ft of torque @ 5,000 rpm
EPA city/highway fuel economy: 29/39 mpg, 29/40 mpg (automatic w/SFE package)
By Liz Sykora on Wednesday, September 17, 2014
I own this car - My approximate mileage is 10,000overall rating 10 of 10rating details
Pros: "European handling, Excellent MPG, Miles of Smiles"
Cons: "Seats a bit narrow."
Likely to recommend this car? (1-10): 9
"There is no denying early Fiesta owners have experienced automatic transmission problems. This issue is resolved. Ford has a new automatic clutch designated (E) with better seals and updated software. Ford has not abandoned those owners & is extending warranty to 7 years 100K miles on 2011 through 2014 Fiesta's. Here is an easy fix for those 11 through 14 Fiesta owners with electrical gremlins. The negative ground of the battery connects to a painted bracket on the strut tower. Sand off the paint on bracket for a much improved electrical ground connection and reattach the ground adding a bit of dielectric grease to prevent corrosion. This will make a much better surface for high electric current to flow & resolve any weird electrical glitches. It was an assembly line oversight. This sub compact car is fun to drive with excellent 39 mpg highway 36 city. It handles very well and corners superbly. Very quiet inside with European styling out. As compared to those from Asia, Fiesta offers greater number of options at a very reasonable price. A/C is standard on all Fiesta's. I have never found any automobile that was 100% flaw free. Human beings design & produce automobiles. Also consider the reputation of a dealership and their willingness to stand behind a product they sell. If you live in an area where service is 500 miles away, would you purchase that product? Ford will be in business for years to come and a reputable dealer will want your repeat business. We traded a 10 year old Subaru. A New Subaru was knocked out early as the sheet metal is very thin and can be dented just waxing the car. So, it came down to either a Honda Fit or the Ford Fiesta. Ford won hands down. It road better, was much quieter, handled better, with better gas mileage. My other vehicle BTW is a Honda Odyssey. I am a Honda fan, but the Fiesta was a much better buy, with a local dealer who was willing to negotiate and wanted my business. I actually bought my Honda Odyssey used from the same salesman at the ford dealer years ago. We also had considered a Mazda 3, but the local dealership has a most negative reputation and the next nearest Mazda dealership is 250 miles away. There is so much to consider in a new car purchase. The Fiesta is a best buy."
2 people out of 3 found this review helpful
By byran on Wednesday, September 17, 2014
I own this car - My approximate mileage is 13,500overall rating 5 of 10rating details
Pros: "STYLE & MPG"
Cons: "6 SPEED AUTOMATIC TRANSMISSION"
Likely to recommend this car? (1-10): 2
"6 SPEED AUTOMATIC TRANSMISSION DIFFICULT TO GET USED TO or OPERATE even AFTER 3 YEARS. GREAT SHAPE, AWESOME MPG, but NOT FUN TO DRIVE IN THE CITY or IN THE WINTER."
1 person out of 3 found this review helpful
By Green Machine on Tuesday, September 02, 2014
I own this car - My approximate mileage is 23,000overall rating 10 of 10rating details
Pros: "MPG, fun, perfect color, no machanical problems"
Cons: "have not found any "cons""
Likely to recommend this car? (1-10): 10
"I love this car and want to trade in for the exact car in the new year! It gets the best MPG for any non-hybrid I know of. 40-45 on the road and 38-40 around town! Great little car!"
4 people out of 7 found this review helpful
By JenniferB on Sunday, August 24, 2014
I own this car - My approximate mileage is 30,000overall rating 9 of 10rating details
Pros: "Great price, realiable, great of gas"
Cons: "Leg room for passengers in backseat"
Likely to recommend this car? (1-10): 10
"This car has treated me very well! Im averaging 41 MPG! Its cute, reliable, Ive had no issues! The only compliant I have is the back seat. Its not roomy for passengers! But other then that great car, great value!"
9 people out of 15 found this review helpful
By RC on Tuesday, August 12, 2014
I own this car - My approximate mileage is 6,500overall rating 10 of 10rating details
Pros: "Cheap, awesome to drive"
Cons: "There's no knob to tune the radio"
Likely to recommend this car? (1-10): 10
"Good amount of power. It's surprisingly comfortable for such a small car, I've driven it from Detroit, MI to Lincoln, NE and the seats are great (I don't have the Recaro's). It's a fun go-cart-y car and puts a smile on my face daily. I drive fairly "spiritedly" and I'm averaging over 32 mpg. What else is there to say."
15 people out of 25 found this review helpful
By Sd on Thursday, August 07, 2014
I own this car - My approximate mileage is 40,000overall rating 6 of 10rating details
Pros: "Cute, good gas mileage"
Cons: "Not all that comfy."
Likely to recommend this car? (1-10): 5
"It is a good little car, but it IS little and low to the ground. The seats have very little padding, if any, so comfort becomes a factor for someone who commutes one hour one way like me."
3 people out of 14 found this review helpful