KBB Editors' Overview
By KBB.com Editors - Updated Date: 11/10/2011
The 2012 Ford Fiesta sub-compact is the first American in the sub-compact segment that can actually run in the same circles as the Honda Fit, Toyota Yaris and Nissan Versa. The 2012 Ford Fiesta is available as both a 4-door sedan and 5-door hatchback (Ford calls it the "Hatch"), and runs the price range from entry-level bare-bones to a nicely-equipped commuter pushing into the $20,000 range. Beyond its slick European good looks, impressive 40-mpg fuel economy, and fun-to-drive factor, the 2012 Ford Fiesta sub-compact is loaded with features uncommon in this class, including a wide variety of wild interior and exterior color choices, a watered-down version of Ford's popular SYNC audio and communications system, and more interior room that one would expect.
You'll Like This Car If...
If you're looking for a fuel-efficient small car, but you don't want to sacrifice the interior quality or modern features usually only found on larger, more expensive cars, the 2012 Ford Fiesta sub-compact is an easy choice.
You May Not Like This Car If...
If you're all about room and high resale, the Honda Fit trumps the Fiesta in both categories. Newer models such as the Hyundai Accent and Kia Rio offer just as much styling and features as the Fiesta, but at a lower price.
What's New for 2012
The 2012 Ford Fiesta sub-compact sedan and hatchback adds two new interior option packages to the SEL and SES trims, sees a revised Sport Package with more features, and makes integrated side blind-spot mirrors standard on all models.
Having driven the European Ford Fiesta, we were certain Ford would water down the car's excellent chassis to better suit American drivers. But, to our surprise and delight, the 2012 Ford Fiesta subcompact remains intact. On the highway, the Fiesta delivers a ride that is both comfortable and controlled, with only mild wind buffeting outside the windows to distract from an otherwise quiet interior. Push the Fiesta through a curving on-ramp or twisting back road and you'll discover a little slice of heaven on four wheels. We're not big fans of electric power steering systems, which generally deliver better fuel economy at the expense of driving feel, but the Fiesta's qualifies as one of the less-compromised units. If there is one drawback to the 2012 Fiesta's playful nature it can be found in the rather anemic 4-cylinder engine. With the 5-speed manual transmission, the driver can keep the rpm high enough to get some decent acceleration on level surfaces, but Fiestas equipped with the dual-clutch automatic lack a manual-control option, meaning you're at the mercy of the transmission computer for your fun.
Ford's voice-controlled SYNC infotainment system continues to grow ever more robust and desirable.
Integrated Blind Spot Mirrors
Standard on the side mirrors of every 2012 Ford Fiesta are small secondary mirrors that find cars hiding in those nebulous areas between peripheral vision and mirror coverage.
If you're looking for a reason to purchase the 2012 Ford Fiesta over its Japanese and Korean competitors, it can be found in the car's interior. Ford has done a masterful job with both the Fiesta's interior styling and execution, offering a number of interior packages, including white/black leather seating, black leather with contrasting piping, and plum leather seating surfaces. Soft-touch surfaces reside where you'd expect and require them to be (armrest, console lid, steering wheel) and high-end options include heated front seats, push-button start and multi-color selectable ambient lighting. Missing from the 2012 Ford Fiesta's option list is navigation, something most of is competitors offer. However, given the affordability of aftermarket units from Garmin, not to mention the widening use of Google Maps via most smart phones, this omission is not a glaring one.
The 2012 Ford Fiesta subcompact can be had in either 4-door sedan form or as a 5-door hatchback - the "Hatch." While the sedan's trunk does offer a bit more security, we think in this segment the Hatch makes much more sense. We applaud Ford for not handicapping entry-level Fiesta models with cheap-looking unpainted parts and ugly wheel covers, an attribute that makes even the least-expensive 2012 Ford Fiesta sub-compact appear upscale. Of course, the more money you're willing to lay down, the fancier the Fiesta becomes. Upper-end trims include such nice details as chrome-bezel surrounds for the LED parking lamps, sporty 17-inch aluminum wheels and a host of bright paint colors. Also worth noting is the Fiesta's capless fuel filler that negates the need for a twist-off fuel cap.
Notable Standard Equipment
A 2012 Ford Fiesta S sedan includes air conditioning, 4-speaker AM/FM audio system with auxiliary audio input jack, four-way adjustable steering wheel, a 5-speed manual transmission and the same fun suspension and powertrain found in every Fiesta. It also gets all the safety goodies, like electronic stability control and seven airbags – including the category's first driver's-side knee airbag. Base model shortcomings include 15-inch covered steel wheels, roll-'em-up manual crank windows and not even the option of SYNC or SIRIUS Satellite radio.
Notable Optional Equipment
A fully-loaded 2012 Ford Fiesta includes a 6-speed automatic transmission, leather seats, moonroof, keyless entry and start, voice-controlled SYNC smart phone integration, steering wheel-mounted audio and cruise controls, heated seats, satellite radio and a trip computer. Step back five or 10 years, read that list again, and try to imagine the price – and badge – on such a car.
Under the Hood
The 2012 Ford Fiesta's 4-cylinder engine is relatively smooth and strong, but it's more notable for its fuel efficiency than its power. Transmission choices include a 5-speed manual and Ford's first dual-clutch automatic transmission. Compared to a traditional automatic, the 6-speed "PowerShift" unit delivers more direct engagement, faster shifts and greater fuel economy. To attain Ford's much-hyped 40-mpg highway fuel-economy rating, you have to pay for the Super Fuel Economy (SFE) Package, which makes the car a bit more aerodynamic, a tad lighter and probably compromises handling to some degree, thanks to special mileage-maxing tires.
1.6-liter in-line 4
120 horsepower @ 6,350 rpm
112 lb-ft of torque @ 5,000 rpm
EPA city/highway fuel economy: 29/38 (manual), 29/39 (automatic), 29/40 (automatic w/SFE package)
The 2012 Ford Fiesta sedan starts at a Manufacturer's Suggested Retail Price (MSRP) just shy of $14,000. The Hatch, which isn't available in base "S" trim, starts under $16,000. Skipping dealer-installed accessories like exterior graphics and remote start, a fully loaded 2012 Fiesta SES Hatch (leather, moonroof, auto, and all the other goodies) tops out north of $21,000. The 2012 Honda Fit, the Ford Fiesta's most direct competitor, is just above $20,000, which includes navigation but doesn't include many desirable features found on a loaded Fiesta. We expect kbb.com's Fair Purchase Price to reflect real-world transaction prices right around sticker price while the Fiesta remains the hot new kid on the block. As for resale value, we expect the Fiesta to prove resilient, if not as strong as the proven Honda Fit.