By KBB.com Editors
KBB Expert Rating: 7.4
The 2012 Ford Fiesta sub-compact is the first American in the sub-compact segment that can actually run in the same circles as the Honda Fit, Toyota Yaris and Nissan Versa. The 2012 Ford Fiesta is available as both a 4-door sedan and 5-door hatchback (Ford calls it the "Hatch"), and runs the price range from entry-level bare-bones to a nicely-equipped commuter pushing into the $20,000 range. Beyond its slick European good looks, impressive 40-mpg fuel economy, and fun-to-drive factor, the 2012 Ford Fiesta sub-compact is loaded with features uncommon in this class, including a wide variety of wild interior and exterior color choices, a watered-down version of Ford's popular SYNC audio and communications system, and more interior room that one would expect.
If you're looking for a fuel-efficient small car, but you don't want to sacrifice the interior quality or modern features usually only found on larger, more expensive cars, the 2012 Ford Fiesta sub-compact is an easy choice.
If you're all about room and high resale, the Honda Fit trumps the Fiesta in both categories. Newer models such as the Hyundai Accent and Kia Rio offer just as much styling and features as the Fiesta, but at a lower price.
What's New for 2012
The 2012 Ford Fiesta sub-compact sedan and hatchback adds two new interior option packages to the SEL and SES trims, sees a revised Sport Package with more features, and makes integrated side blind-spot mirrors standard on all models.
Driving Impressions Having driven the European Ford Fiesta, we were certain Ford would water down the car's excellent chassis to better suit American drivers. But, to our surprise and delight, the 2012...
Ford Fiesta subcompact remains intact. On the highway, the Fiesta delivers a ride that is both comfortable and controlled, with only mild wind buffeting outside the windows to distract from an otherwise quiet interior. Push the Fiesta through a curving on-ramp or twisting back road and you'll discover a little slice of heaven on four wheels. We're not big fans of electric power steering systems, which generally deliver better fuel economy at the expense of driving feel, but the Fiesta's qualifies as one of the less-compromised units. If there is one drawback to the 2012 Fiesta's playful nature it can be found in the rather anemic 4-cylinder engine. With the 5-speed manual transmission, the driver can keep the rpm high enough to get some decent acceleration on level surfaces, but Fiestas equipped with the dual-clutch automatic lack a manual-control option, meaning you're at the mercy of the transmission computer for your fun.SYNC
Ford's voice-controlled SYNC infotainment system continues to grow ever more robust and desirable.
Integrated Blind Spot Mirrors
Standard on the side mirrors of every 2012 Ford Fiesta are small secondary mirrors that find cars hiding in those nebulous areas between peripheral vision and mirror coverage.
Interior
If you're looking for a reason to purchase the 2012 Ford Fiesta over its Japanese and Korean competitors, it can be found in the car's interior. Ford has done a masterful job with both the Fiesta's interior styling and execution, offering a number of interior packages, including white/black leather seating, black leather with contrasting piping, and plum leather seating surfaces. Soft-touch surfaces reside where you'd expect and require them to be (armrest, console lid, steering wheel) and high-end options include heated front seats, push-button start and multi-color selectable ambient lighting. Missing from the 2012 Ford Fiesta's option list is navigation, something most of is competitors offer. However, given the affordability of aftermarket units from Garmin, not to mention the widening use of Google Maps via most smart phones, this omission is not a glaring one.
The 2012 Ford Fiesta subcompact can be had in either 4-door sedan form or as a 5-door hatchback - the "Hatch." While the sedan's trunk does offer a bit more security, we think in this segment the Hatch makes much more sense. We applaud Ford for not handicapping entry-level Fiesta models with cheap-looking unpainted parts and ugly wheel covers, an attribute that makes even the least-expensive 2012 Ford Fiesta sub-compact appear upscale. Of course, the more money you're willing to lay down, the fancier the Fiesta becomes. Upper-end trims include such nice details as chrome-bezel surrounds for the LED parking lamps, sporty 17-inch aluminum wheels and a host of bright paint colors. Also worth noting is the Fiesta's capless fuel filler that negates the need for a twist-off fuel cap.
A 2012 Ford Fiesta S sedan includes air conditioning, 4-speaker AM/FM audio system with auxiliary audio input jack, four-way adjustable steering wheel, a 5-speed manual transmission and the same fun suspension and powertrain found in every Fiesta. It also gets all the safety goodies, like electronic stability control and seven airbags – including the category's first driver's-side knee airbag. Base model shortcomings include 15-inch covered steel wheels, roll-'em-up manual crank windows and not even the option of SYNC or SIRIUS Satellite radio.
A fully-loaded 2012 Ford Fiesta includes a 6-speed automatic transmission, leather seats, moonroof, keyless entry and start, voice-controlled SYNC smart phone integration, steering wheel-mounted audio and cruise controls, heated seats, satellite radio and a trip computer. Step back five or 10 years, read that list again, and try to imagine the price – and badge – on such a car.
The 2012 Ford Fiesta's 4-cylinder engine is relatively smooth and strong, but it's more notable for its fuel efficiency than its power. Transmission choices include a 5-speed manual and Ford's first dual-clutch automatic transmission. Compared to a traditional automatic, the 6-speed "PowerShift" unit delivers more direct engagement, faster shifts and greater fuel economy. To attain Ford's much-hyped 40-mpg highway fuel-economy rating, you have to pay for the Super Fuel Economy (SFE) Package, which makes the car a bit more aerodynamic, a tad lighter and probably compromises handling to some degree, thanks to special mileage-maxing tires.
1.6-liter in-line 4
120 horsepower @ 6,350 rpm
112 lb-ft of torque @ 5,000 rpm
EPA city/highway fuel economy: 29/38 (manual), 29/39 (automatic), 29/40 (automatic w/SFE package)
The 2012 Ford Fiesta sedan starts at a Manufacturer's Suggested Retail Price (MSRP) just shy of $14,000. The Hatch, which isn't available in base "S" trim, starts under $16,000. Skipping dealer-installed accessories like exterior graphics and remote start, a fully loaded 2012 Fiesta SES Hatch (leather, moonroof, auto, and all the other goodies) tops out north of $21,000. The 2012 Honda Fit, the Ford Fiesta's most direct competitor, is just above $20,000, which includes navigation but doesn't include many desirable features found on a loaded Fiesta. We expect kbb.com's Fair Purchase Price to reflect real-world transaction prices right around sticker price while the Fiesta remains the hot new kid on the block. As for resale value, we expect the Fiesta to prove resilient, if not as strong as the proven Honda Fit.
To compare current market prices, check out KBB.com's car classifieds to view the new and used Ford Fiesta vehicles for sale near you.
Based on 111 Ratings for the 2011 - 2014 models.
Review this carBy Kandie (OK) on Tuesday, July 23, 2013
I own this car - My approximate mileage is 33,000
overall rating 5 of 10rating detailsPros: "Great Fuel Millage"
Cons: "Too stinking tiny, no space"
Likely to recommend this car? (1-10): 1
"I wanted something that got good fuel millage for work, I drive right at 300 miles a day for work so it was a must. But this car is just too tiny for my boxes and all the stuff needed for work. When its the weekend my 3 kids and hubby and my self can not fit in it very well, just cramped space.. Great car for the money just ready for something bigger with good fuel millage.."
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By notinloveanymore (GA) on Thursday, June 27, 2013
I own this car - My approximate mileage is 11,000
overall rating 4 of 10rating detailsPros: "Great gas milage, cute, small"
Cons: "jerking, transmission problems"
Likely to recommend this car? (1-10): 1
"This was my first car I bought all on my own. I was in love...until about 2000 miles ago. I bought the automatic. It started jerking about 2000 miles ago when it would shift from 1st into 2nd gear. At first I thought nothing of it the first until a few days later it got worse. I took it into the dealer and they "reprogrammed" it. After asking them to expalin what that was I got 3 differnt answers on what it would do to my car, how it would fix it, and if it would have the same problem again. I was assured no more "jerking". Two days later trying to go across 4 lanes of traffic it jerked the whole way across. I stopped called the ford dealer back got the run around alittle more and was finally told to bring it back in. After many different answers again I called a second ford dealer to see what they said. It seems this dealer had their stuff together and said I had every right to be worried and I could glady bring it to them. I was given a loaner to drive until mine was "fixed" again. Two days later I was told to bring the loaner back because they were going to replace my clutch but it was on a national back order and would take 3-4 weeks to get one. So until then I had to drive mine as it was. I truly do not even want the car anymore. The longer I drive it the more it jerks and the worse it is getting. Probably all thanks to the same dealer telling me to "drive it like I stole it" to help break it in more. Really 11,000 miles and it still needs breaking in?"
5 people out of 6 found this review helpful
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By Miss K (IL) on Saturday, May 25, 2013
I own this car - My approximate mileage is 33,000
overall rating 5 of 10rating detailsPros: "lots of bells and whistles"
Cons: "Horrible TRANSMISSION"
Likely to recommend this car? (1-10): 1
"I bought this car brand new. It now has 33000 miles on it. automatic transmission is HORRIBLE! Jerky like I am driving a stick for the first time. AMAZING GAS MILEAGE. 38mpg in town. ( I have the SFE model that came with a fuel saver package) Looks good in dash design and curb appeal. Everything works as it should except for JerKY transmission when driving in slower speeds from a near stop. My husband says to TRADE IT! I thought it was a great deal when I bought it...NOT and yes i have had it in the shop for "reprogramming" DIDNT WORK"
3 people out of 5 found this review helpful
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By Tom (WI) on Sunday, May 05, 2013
I own this car - My approximate mileage is 11,000
overall rating 8 of 10rating detailsPros: "Handles well, fuel efficient, stylish, good value"
Cons: "Can't handle aggressive acceleration"
Likely to recommend this car? (1-10): 9
"If you're in the market for a small car that's a great value, I recommend the Fiesta. I drive a lot of highway and small town miles, and I'm averaging about 38 mpg... 40+ on the highway. The dash is well designed, car handles well on the road, fit and finish very good, especially for an inexpensive compact. One caution: it's a bit underpowered on acceleration; slow and steady pressure on the pedal gets you up to speed at a reasonable pace from the on-ramp, but if you do a lot of aggressive daily urban driving, you might think twice before buying the Fiesta. Still, all in all, a great vehicle for the average driver."
7 people out of 7 found this review helpful
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By Phil (MI) on Sunday, May 05, 2013
I own this car - My approximate mileage is 62,000
overall rating 10 of 10rating detailsLikely to recommend this car? (1-10): 9
"Said needs an arm rest I see they are nowavailable 62000 of trouble free driving. Have gotten 44 miles per gallon in highway trips. Average 37 around town mix of freeway city streets ."
4 people out of 4 found this review helpful
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By Chris (SC) on Friday, May 03, 2013
I own this car - My approximate mileage is 32,000
overall rating 10 of 10rating detailsPros: "Economical, fun to drive, fabulous price point"
Cons: "could use a center arm rest"
Likely to recommend this car? (1-10): 10
"I love this car, and can't believe how much room there is for a small car. I average over 40 mpg...and it skyrockets if I keep it between 60 to 65 mph. I have recommended this car to everyone I talk to. On one day, two different people asked me what kind of car it was, and both got my rave reviews. This car cost me $14,000. Why buy foreign when the mileage, the dependability and the cost of driving is so economical? If you want economy, and fun, you owe it to yourself to test drive this car. BTW, I am 6'5", and very comfortable in this car."
7 people out of 7 found this review helpful
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