By KBB.com Editors
KBB Expert Rating:
The 2012 Ford Fiesta sub-compact is the first American in the sub-compact segment that can actually run in the same circles as the Honda Fit, Toyota Yaris and Nissan Versa. The 2012 Ford Fiesta is available as both a 4-door sedan and 5-door hatchback (Ford calls it the "Hatch"), and runs the price range from entry-level bare-bones to a nicely-equipped commuter pushing into the $20,000 range. Beyond its slick European good looks, impressive 40-mpg fuel economy, and fun-to-drive factor, the 2012 Ford Fiesta sub-compact is loaded with features uncommon in this class, including a wide variety of wild interior and exterior color choices, a watered-down version of Ford's popular SYNC audio and communications system, and more interior room that one would expect.
If you're looking for a fuel-efficient small car, but you don't want to sacrifice the interior quality or modern features usually only found on larger, more expensive cars, the 2012 Ford Fiesta sub-compact is an easy choice.
If you're all about room and high resale, the Honda Fit trumps the Fiesta in both categories. Newer models such as the Hyundai Accent and Kia Rio offer just as much styling and features as the Fiesta, but at a lower price.
What's New for 2012
The 2012 Ford Fiesta sub-compact sedan and hatchback adds two new interior option packages to the SEL and SES trims, sees a revised Sport Package with more features, and makes integrated side blind-spot mirrors standard on all models.
Driving Impressions Having driven the European Ford Fiesta, we were certain Ford would water down the car's excellent chassis to better suit American drivers. But, to our surprise and delight, the 2012...
Ford Fiesta subcompact remains intact. On the highway, the Fiesta delivers a ride that is both comfortable and controlled, with only mild wind buffeting outside the windows to distract from an otherwise quiet interior. Push the Fiesta through a curving on-ramp or twisting back road and you'll discover a little slice of heaven on four wheels. We're not big fans of electric power steering systems, which generally deliver better fuel economy at the expense of driving feel, but the Fiesta's qualifies as one of the less-compromised units. If there is one drawback to the 2012 Fiesta's playful nature it can be found in the rather anemic 4-cylinder engine. With the 5-speed manual transmission, the driver can keep the rpm high enough to get some decent acceleration on level surfaces, but Fiestas equipped with the dual-clutch automatic lack a manual-control option, meaning you're at the mercy of the transmission computer for your fun.SYNC
Ford's voice-controlled SYNC infotainment system continues to grow ever more robust and desirable.
Integrated Blind Spot Mirrors
Standard on the side mirrors of every 2012 Ford Fiesta are small secondary mirrors that find cars hiding in those nebulous areas between peripheral vision and mirror coverage.
Interior
If you're looking for a reason to purchase the 2012 Ford Fiesta over its Japanese and Korean competitors, it can be found in the car's interior. Ford has done a masterful job with both the Fiesta's interior styling and execution, offering a number of interior packages, including white/black leather seating, black leather with contrasting piping, and plum leather seating surfaces. Soft-touch surfaces reside where you'd expect and require them to be (armrest, console lid, steering wheel) and high-end options include heated front seats, push-button start and multi-color selectable ambient lighting. Missing from the 2012 Ford Fiesta's option list is navigation, something most of is competitors offer. However, given the affordability of aftermarket units from Garmin, not to mention the widening use of Google Maps via most smart phones, this omission is not a glaring one.
The 2012 Ford Fiesta subcompact can be had in either 4-door sedan form or as a 5-door hatchback - the "Hatch." While the sedan's trunk does offer a bit more security, we think in this segment the Hatch makes much more sense. We applaud Ford for not handicapping entry-level Fiesta models with cheap-looking unpainted parts and ugly wheel covers, an attribute that makes even the least-expensive 2012 Ford Fiesta sub-compact appear upscale. Of course, the more money you're willing to lay down, the fancier the Fiesta becomes. Upper-end trims include such nice details as chrome-bezel surrounds for the LED parking lamps, sporty 17-inch aluminum wheels and a host of bright paint colors. Also worth noting is the Fiesta's capless fuel filler that negates the need for a twist-off fuel cap.
A 2012 Ford Fiesta S sedan includes air conditioning, 4-speaker AM/FM audio system with auxiliary audio input jack, four-way adjustable steering wheel, a 5-speed manual transmission and the same fun suspension and powertrain found in every Fiesta. It also gets all the safety goodies, like electronic stability control and seven airbags – including the category's first driver's-side knee airbag. Base model shortcomings include 15-inch covered steel wheels, roll-'em-up manual crank windows and not even the option of SYNC or SIRIUS Satellite radio.
A fully-loaded 2012 Ford Fiesta includes a 6-speed automatic transmission, leather seats, moonroof, keyless entry and start, voice-controlled SYNC smart phone integration, steering wheel-mounted audio and cruise controls, heated seats, satellite radio and a trip computer. Step back five or 10 years, read that list again, and try to imagine the price – and badge – on such a car.
The 2012 Ford Fiesta's 4-cylinder engine is relatively smooth and strong, but it's more notable for its fuel efficiency than its power. Transmission choices include a 5-speed manual and Ford's first dual-clutch automatic transmission. Compared to a traditional automatic, the 6-speed "PowerShift" unit delivers more direct engagement, faster shifts and greater fuel economy. To attain Ford's much-hyped 40-mpg highway fuel-economy rating, you have to pay for the Super Fuel Economy (SFE) Package, which makes the car a bit more aerodynamic, a tad lighter and probably compromises handling to some degree, thanks to special mileage-maxing tires.
1.6-liter in-line 4
120 horsepower @ 6,350 rpm
112 lb-ft of torque @ 5,000 rpm
EPA city/highway fuel economy: 29/38 (manual), 29/39 (automatic), 29/40 (automatic w/SFE package)
The 2012 Ford Fiesta sedan starts at a Manufacturer's Suggested Retail Price (MSRP) just shy of $14,000. The Hatch, which isn't available in base "S" trim, starts under $16,000. Skipping dealer-installed accessories like exterior graphics and remote start, a fully loaded 2012 Fiesta SES Hatch (leather, moonroof, auto, and all the other goodies) tops out north of $21,000. The 2012 Honda Fit, the Ford Fiesta's most direct competitor, is just above $20,000, which includes navigation but doesn't include many desirable features found on a loaded Fiesta. We expect kbb.com's Fair Purchase Price to reflect real-world transaction prices right around sticker price while the Fiesta remains the hot new kid on the block. As for resale value, we expect the Fiesta to prove resilient, if not as strong as the proven Honda Fit.
To compare current market prices, check out KBB.com's car classifieds to view the new and used Ford Fiesta vehicles for sale near you.
Based on 109 Ratings for the 2011 - 2014 models.
Review this carBy Tom (WI) on Sunday, May 05, 2013
I own this car - My approximate mileage is 11,000
overall rating 8 of 10rating detailsPros: "Handles well, fuel efficient, stylish, good value"
Cons: "Can't handle aggressive acceleration"
Likely to recommend this car? (1-10): 9
"If you're in the market for a small car that's a great value, I recommend the Fiesta. I drive a lot of highway and small town miles, and I'm averaging about 38 mpg... 40+ on the highway. The dash is well designed, car handles well on the road, fit and finish very good, especially for an inexpensive compact. One caution: it's a bit underpowered on acceleration; slow and steady pressure on the pedal gets you up to speed at a reasonable pace from the on-ramp, but if you do a lot of aggressive daily urban driving, you might think twice before buying the Fiesta. Still, all in all, a great vehicle for the average driver."
2 people out of 2 found this review helpful
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By Phil (MI) on Sunday, May 05, 2013
I own this car - My approximate mileage is 62,000
overall rating 10 of 10rating detailsLikely to recommend this car? (1-10): 9
"Said needs an arm rest I see they are nowavailable 62000 of trouble free driving. Have gotten 44 miles per gallon in highway trips. Average 37 around town mix of freeway city streets ."
1 person out of 1 found this review helpful
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By Chris (SC) on Friday, May 03, 2013
I own this car - My approximate mileage is 32,000
overall rating 10 of 10rating detailsPros: "Economical, fun to drive, fabulous price point"
Cons: "could use a center arm rest"
Likely to recommend this car? (1-10): 10
"I love this car, and can't believe how much room there is for a small car. I average over 40 mpg...and it skyrockets if I keep it between 60 to 65 mph. I have recommended this car to everyone I talk to. On one day, two different people asked me what kind of car it was, and both got my rave reviews. This car cost me $14,000. Why buy foreign when the mileage, the dependability and the cost of driving is so economical? If you want economy, and fun, you owe it to yourself to test drive this car. BTW, I am 6'5", and very comfortable in this car."
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By xr7gt390 (IL) on Wednesday, May 01, 2013
I own this car - My approximate mileage is 40,000
overall rating 10 of 10rating detailsPros: "great gas mileage, easy to park"
Cons: "rear window visabiliy."
Likely to recommend this car? (1-10): 10
"I purchased the Fiesta SES with a manual transmission. I needed a car to drive into Chicago and leave at the airport. I was looking for good gas mileage and easy to park. This car does both those and a lot more. I love that I could get an economy car that was fun to drive, had heated seats and a good sound system. I like the Ford Sync and that I can play music from my phone through the cars sterio system. I have 40,000 trouble free miles on this car. I've only been to the dealer for the 7,500 mile oil changes. No other work was needed to be done on this car and everything is in good working order."
1 person out of 1 found this review helpful
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By fussbudget (NY) on Wednesday, April 24, 2013
I own this car - My approximate mileage is 18,000
overall rating 9 of 10rating detailsPros: "Handles well, easy to park, cute"
Cons: "Door cup holder, no manual door unlocks"
Likely to recommend this car? (1-10): 9
"I bought this car in May of 2012. It handles very well, turns on a dime and can be parked effortlessly. The transmission, which is certianly different, has not been a problem for me. It is loud and a bit jerky, but that is the nature of this transmission. It is more akin to a standard transmission than a traditional American transmission. I think at least some reviewers are trying to make it into a hydromatic...it isn't. It also has a few minor, but very annoying quirks. First the electric door unlock is in the middle of the dash and there are no manual unlocking buttons. Also, the cupholder next to your left leg is a real pain. On balance though, I love this car and would recommend it."
2 people out of 2 found this review helpful
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By Fiesta from Fla (FL) on Saturday, April 20, 2013
I own this car - My approximate mileage is 8,000
overall rating 9 of 10rating detailsPros: "economy, fun to drive, good looking."
Cons: "stupid front door cupholder interferes with exit."
Likely to recommend this car? (1-10): 10
"Bought this car for my wife and owned it for over one year. The transmission took a little time to get accustomed to, but it is shifting much more smoothly as the miles are added. Averaging 34 mpg in city/suburban driving! We use this car most of the time. It can hold quite a bit: ie. a gas grill and 21 full backpacks. What it can't hold is too many passengers for too much time. The back seat is not very comfortable. The front seats are spacious and quite comfortable. There are almost 8000 miles on this car, and only had one piece of seat trim fail. It was replaced by my dealer with no problems. Hope to keep this car for at least another 5 years. Fun to drive, economical, and "cute" is the best description I can give."
1 person out of 1 found this review helpful
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