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The 2012 F-150 pickup receives a few important new features, beginning with the addition of Hill Start Assist and the inclusion of neutral tow assist on all 4x4 trucks. A new automatic 4x4 system is added to Lariat and higher trims, while a new FX Appearance package adds flat-black wheels and accents, black leather seats with red piping, and FX graphics. The FX Luxury package gains heated and cooling front seats.
For 2010, the MyKey programmable vehicle key is made standard on all models except the base XL, while the upscale King Ranch and Platinum models gain heated second-row seats, power sliding rear window with defrost and a Sony six-disc in-dash CD changer. 4x2 models with the three-valve 4.6-liter engine see improved fuel economy.
If Ford does one thing better than building tough trucks, it's selling them. Rising fuel prices and a move toward smaller vehicles have forced the company to revise its F-150 lineup by offering more features and options with an aggressive new pricing strategy. Determined to keep the F-150 America's best selling pickup, Ford continues to offer a dizzying array of configurations (a total of 60 in all) as well as a new 5.4-liter V8 Flex Fuel engine that can run on E85, a blend of 85-percent ethanol and 15-percent gasoline. Tough competition from Dodge, as well as new lines from GMC and Chevrolet, will keep the fire under the F-150's tires, which could very well translate into some great deals for the savvy consumer.
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