By KBB.com Editors
It is hard to imagine a more inauspicious time to have introduced a new full-size pickup truck – with the possible exception of the Eve of Destruction – but last year's introduction of the all-new Ford F-150 seems to have defied the odds of failure. Shouldering its way into the U.S. market on a crest of increased capabilities across the board, Ford has correctly figured that the bulk of its sales will come from buyers who genuinely need the unique aspects full-size pickups offer – big payload and towing capacities among them – instead of those who simply want to be seen in a pickup. With this in mind, Ford engineers have built in class-leading capabilities in both these areas while, at the same time, boosting fuel economy across the board. But don't think they skimped on creature comforts, as the 2010 Ford F-150 offers increasing levels of luxury from among its 35 variants.
If you want a truck with serious towing and payload capabilities, yet as quiet and comfortable as many luxury sedans, then the F-150 should surely be on your shopping list.You May Not Like This Car If...
For the short-term, the 2010 F-150 doesn't offer a diesel option, so if you are a firm believer in diesel you must shop elsewhere.What's New for 2010
For 2010, the MyKey programmable vehicle key is made standard on all models except the base XL, while the upscale King Ranch and Platinum models gain heated second-row seats, power sliding rear window with defrost and a Sony six-disc in-dash CD changer. 4x2 models with the three-valve 4.6-liter engine see improved fuel economy.Driving It Driving Impressions
Ford is so proud of the F-150's payload and towing capabilities that it might be natural to assume the 2010 version would "ride like a truck." The surprising news is it doesn't. Instead, each and every version of the F-150 we've driven offered exceptional ride quality – no shudders, hops or hiccups – and a level of quiet that was startling. Each version also offered ample power, good acceleration and a level of steering feel and control that belied its size and heft. Perhaps most impressive was the towing demonstration in which we hauled 20-foot trailers with absolutely zero drama, thanks in large part to the pickup's trailer sway control, rearview camera and integrated trailer brake controller, a segment first. Our off-road excursions in the well-equipped four-by-four versions of the truck demonstrated it has the goods to get it done in muck and mire as well.Favorite Features
Designed to deal with the awkward and potentially dangerous chore of getting into the pickup truck's bed, the integrated tailgate step scored big. It deploys easily and even offers a safety hand-hold.
Roomy SuperCrew Cab
The cab in the 2010 SuperCrew has been stretched six inches compared to the 2008 model, and the interior is transformed. In fact, the rear-seat legroom is absolutely limousine-like, and the mechanically articulated second-row seat flips up and out of the way, delivering an ample 57.6 cubic feet of space behind the front seats.